• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • F

    Fundação Instituto de Administração

    Career Management

    Skills you'll gain: Employee Engagement, Employee Coaching, Drive Engagement, Professional Development, Mentorship, Employee Retention, Influencing, Strategic Communication, People Development, Social Skills, Recruitment Strategies, Brand Strategy, Storytelling, Brand Management, Coaching, Branding, Personal Development, Strategic Leadership, Adaptability, Planning

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Arizona State University

    Learn English Now: Intermediate Communication

    Skills you'll gain: English Language, Sustainable Business, Culture, Environmental Science, Sustainable Development, Oral Expression, Environmental Issue, Oral Comprehension, Social Sciences, Language Learning, Environment, Literacy, Corporate Sustainability, Sociology, Community Development, Language Competency, Psychology, Verbal Communication Skills, Vocabulary, Communication

    Intermediate · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Apply Advanced API Testing with Postman

    Skills you'll gain: Continuous Delivery, Continuous Integration, Web Services, Application Programming Interface (API), Test Tools, Software Testing, Service Oriented Architecture, Test Execution Engine

    4.9 stars, 10 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (10) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Target Demographics: Boost Purchase Velocity

    Skills you'll gain: A/B Testing, Google Analytics, Conversion Funnel Analysis, Data-Driven Marketing, Customer Insights, Customer Analysis, Meta Ads Manager, Marketing Analytics, Target Audience, AI Personalization, Personalized Campaigns, Digital Advertising, Online Advertising, Social Media Campaigns, Performance Measurement, Business Metrics, Campaign Management, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Options Trading: Volatility, VIX & Market Signals

    Skills you'll gain: Derivatives, Financial Trading, Market Opportunities, Financial Market, Market Trend, Market Dynamics, Market Analysis, Trend Analysis, Forecasting

    4.6 stars, 11 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (11) · Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Créer un Moodboard pour votre marque avec Canva

    Skills you'll gain: Canva (Software), Visual Storytelling, Creative Design, Graphic Design, Branding, Graphical Tools, Brand Management, Photo Editing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • F

    Fundação Instituto de Administração

    Modelos de Atribuição

    Skills you'll gain: Resource Allocation, Customer Analysis, Marketing Channel, Marketing Effectiveness, Sales Strategy, Data-Driven Marketing, Journey Mapping, Big Data, Communication Strategies, Business Strategy, Cross-Channel Marketing, Data Quality, Marketing Analytics, Analytics, Advanced Analytics, Data Management, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    Analyze and Develop Core Personality Skills for Beginners

    Skills you'll gain: Tenacity, Relationship Building, Personal Attributes, Conflict Management, Self-Awareness, Personal Development, Growth Mindedness, Resilience, Rapport Building, Ethical Standards And Conduct, Emotional Intelligence, Social Skills, Self-Discipline, Human Development, Psychology, Applied Behavior Analysis, Behavioral Management

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Mortgage Loans and Lending Fundamentals

    Skills you'll gain: Mortgage Loans, Loan Origination, Loans, Consumer Lending, Lending and Underwriting, General Lending, Risking, Loan Documentation, Commercial Lending, Banking Services, Banking, Underwriting, Credit Risk, Stakeholder Engagement, Financial Services, Stakeholder Management, Stakeholder Analysis, Finance, Decision Making, Strategic Decision-Making

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • E

    EDUCBA

    Apply Selenium Automation Testing Across Languages

    Skills you'll gain: Selenium (Software), Test Automation, Behavior-Driven Development, Gherkin (Scripting Language), Test Script Development, Unit Testing, Software Testing, Jenkins, CI/CD, Continuous Integration, Test Tools, Apache Maven, Automation, Test Case, Software Configuration Management, DevOps, Java, C# (Programming Language), Java Programming, Python Programming

    Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Track Marketing Goals with Google Analytics

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Conversion Funnel Analysis, Google Ads, Marketing Effectiveness, Web Analytics and SEO, Smart Goals, Data-Driven Marketing, Customer Analysis, Digital Marketing, Customer Insights, Analytics, Goal Setting, Trend Analysis, Campaign Planning, Strategic Marketing, Performance Analysis, Data Analysis, Performance Metric

    Beginner · Course · 3 - 6 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Analyze Personal Finance and Private Wealth Strategies

    Skills you'll gain: Estate Planning, Portfolio Risk, Wealth Management, Risk Management, Portfolio Management, Risk Management Framework, Investment Management, Tax Management, Tax Planning, Financial Planning, Asset Management, Tax Laws, Risk Appetite, Financial Services, General Finance, Income Tax, Tax, Financial Management, Financial Analysis, Behavioral Economics

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
1…108109110…151

In summary, here are 10 of our most popular consumer behavior courses

  • Career Management: Fundação Instituto de Administração
  • Learn English Now: Intermediate Communication: Arizona State University
  • Apply Advanced API Testing with Postman: EDUCBA
  • Target Demographics: Boost Purchase Velocity: Coursera
  • Options Trading: Volatility, VIX & Market Signals: EDUCBA
  • Créer un Moodboard pour votre marque avec Canva: Coursera
  • Modelos de Atribuição: Fundação Instituto de Administração
  • Analyze and Develop Core Personality Skills for Beginners: EDUCBA
  • Mortgage Loans and Lending Fundamentals: EDUCBA
  • Apply Selenium Automation Testing Across Languages: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok