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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • C

    Coursera

    How to integrate apps on Canva

    Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design Software, Photo Editing, Graphic and Visual Design, Content Creation, Content Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Email Metrics, Reporting & Campaign Strategy

    Skills you'll gain: Key Performance Indicators (KPIs), Dashboard, Stakeholder Communications, Data Storytelling, Microsoft Outlook, Dashboard Creation, Performance Measurement, Email Marketing, Google Analytics, Business Intelligence, Data-Driven Marketing, Stakeholder Engagement, Content Performance Analysis, Performance Metric, Performance Reporting, Business Metrics, A/B Testing, Campaign Management, Strategic Planning, Data Visualization

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    GA Goal Tracking & Setup

    Skills you'll gain: Data-Driven Marketing, Conversion Funnel Analysis, Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Digital Marketing Campaigns, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, System Testing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Optimize Content for AI Visibility

    Skills you'll gain: Generative Engine Optimization (GEO), Content Optimization, Digital Marketing Campaigns, Digital Marketing, Search Engine Optimization, ChatGPT, Content Development and Management, Web Content, Prioritization, Performance Reporting

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Build Websites & Online Stores with Website Builders

    Skills you'll gain: Web Analytics and SEO, Web Analytics, Search Engine Optimization, Web Design, Retail Management, Order Management, Web Design and Development, Promotional Strategies, E-Commerce, Content Management, Marketing, Marketing Strategies, Blogs, Web Presence, Digital Marketing Tools, System Configuration, Dashboard, Web Frameworks, Email Marketing

    Beginner · Course · 1 - 3 Months

  • K

    Khalifa University

    AI for Executives: AI for Customer Relationship Management

    Skills you'll gain: AI Personalization, Sales Enablement, Customer Analysis, Customer Data Management, Personalized Service, Personalized Campaigns, LLM Application, AI Enablement, Customer experience improvement, AI Product Strategy, Customer experience strategy (CX), Customer Insights, Customer Engagement, Large Language Modeling, Predictive Modeling, Fraud detection, Self Service Technologies, Data Integration, Revenue Management, Network Analysis

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Optimiza tu cuenta de negocio en Instagram

    Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Content, Content Scheduling, Social Media Marketing, Facebook, Social Media Strategy, Target Audience, Graphic Design

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to Build a Product Flow Diagram

    Skills you'll gain: Product Flow Diagram, Process Flow Diagrams, New Product Development, Go To Market Strategy, Product Development, Diagram Design, Product Improvement, Journey Mapping, Product Planning, Customer Analysis, Decision Intelligence, User Feedback, Customer experience improvement, Continuous Improvement Process, Analysis

    Intermediate · Course · 1 - 4 Weeks

  • S

    Skillshare

    Your Solopreneur Strategy: Grow Your Business with Clarity

    Skills you'll gain: Target Audience, Prioritization, Goal Setting, Target Market, Business Planning, Smart Goals, Business Priorities, Business Strategy, Marketing Strategies, Entrepreneurship, Marketing Channel, Revenue Management, Business Strategies, Marketing Planning, Strategic Thinking, Plan Execution, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Craft Omnichannel Strategy

    Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Marketing Strategies, Brand Loyalty, Marketing Effectiveness, Return On Investment, Strategic Marketing, Marketing Planning, Marketing Budgets, Cross-Channel Marketing, Data-Driven Marketing, Marketing Channel, Content Performance Analysis, Go To Market Strategy, Marketing Analytics, Case Studies, Revenue Forecasting, Revenue Management, Key Performance Indicators (KPIs), Strategic Planning

    Intermediate · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    2026 SEO Link Building: #1 SEO Ranking Tactic (Backlinks)

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Blogs, Digital Marketing Tools, Competitive Analysis, Quality Assessment, Content Creation

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Choisissez une publication basée sur l'engagement avec Facebook pour les entreprises

    Skills you'll gain: Facebook, Marketing Strategies, Social Media Marketing, Marketing Strategy and Techniques, Social Media, Social Media Content, Social Media Management, Marketing Effectiveness, Target Audience, Web Presence, Drive Engagement, Customer Engagement

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing courses

  • How to integrate apps on Canva: Coursera
  • Email Metrics, Reporting & Campaign Strategy: Coursera
  • GA Goal Tracking & Setup: Coursera
  • Optimize Content for AI Visibility: Coursera
  • Build Websites & Online Stores with Website Builders: LearnKartS
  • AI for Executives: AI for Customer Relationship Management: Khalifa University
  • Optimiza tu cuenta de negocio en Instagram: Coursera
  • How to Build a Product Flow Diagram: Coursera
  • Your Solopreneur Strategy: Grow Your Business with Clarity: Skillshare
  • Craft Omnichannel Strategy: Coursera

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