Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design Software, Photo Editing, Graphic and Visual Design, Content Creation, Content Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Key Performance Indicators (KPIs), Dashboard, Stakeholder Communications, Data Storytelling, Microsoft Outlook, Dashboard Creation, Performance Measurement, Email Marketing, Google Analytics, Business Intelligence, Data-Driven Marketing, Stakeholder Engagement, Content Performance Analysis, Performance Metric, Performance Reporting, Business Metrics, A/B Testing, Campaign Management, Strategic Planning, Data Visualization
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Data-Driven Marketing, Conversion Funnel Analysis, Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Digital Marketing Campaigns, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, System Testing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Generative Engine Optimization (GEO), Content Optimization, Digital Marketing Campaigns, Digital Marketing, Search Engine Optimization, ChatGPT, Content Development and Management, Web Content, Prioritization, Performance Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Web Analytics and SEO, Web Analytics, Search Engine Optimization, Web Design, Retail Management, Order Management, Web Design and Development, Promotional Strategies, E-Commerce, Content Management, Marketing, Marketing Strategies, Blogs, Web Presence, Digital Marketing Tools, System Configuration, Dashboard, Web Frameworks, Email Marketing
Beginner · Course · 1 - 3 Months

Khalifa University
Skills you'll gain: AI Personalization, Sales Enablement, Customer Analysis, Customer Data Management, Personalized Service, Personalized Campaigns, LLM Application, AI Enablement, Customer experience improvement, AI Product Strategy, Customer experience strategy (CX), Customer Insights, Customer Engagement, Large Language Modeling, Predictive Modeling, Fraud detection, Self Service Technologies, Data Integration, Revenue Management, Network Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Content, Content Scheduling, Social Media Marketing, Facebook, Social Media Strategy, Target Audience, Graphic Design
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Product Flow Diagram, Process Flow Diagrams, New Product Development, Go To Market Strategy, Product Development, Diagram Design, Product Improvement, Journey Mapping, Product Planning, Customer Analysis, Decision Intelligence, User Feedback, Customer experience improvement, Continuous Improvement Process, Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Prioritization, Goal Setting, Target Market, Business Planning, Smart Goals, Business Priorities, Business Strategy, Marketing Strategies, Entrepreneurship, Marketing Channel, Revenue Management, Business Strategies, Marketing Planning, Strategic Thinking, Plan Execution, Decision Making
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Marketing Strategies, Brand Loyalty, Marketing Effectiveness, Return On Investment, Strategic Marketing, Marketing Planning, Marketing Budgets, Cross-Channel Marketing, Data-Driven Marketing, Marketing Channel, Content Performance Analysis, Go To Market Strategy, Marketing Analytics, Case Studies, Revenue Forecasting, Revenue Management, Key Performance Indicators (KPIs), Strategic Planning
Intermediate · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Blogs, Digital Marketing Tools, Competitive Analysis, Quality Assessment, Content Creation
Mixed · Course · 1 - 3 Months

Skills you'll gain: Facebook, Marketing Strategies, Social Media Marketing, Marketing Strategy and Techniques, Social Media, Social Media Content, Social Media Management, Marketing Effectiveness, Target Audience, Web Presence, Drive Engagement, Customer Engagement
Beginner · Guided Project · Less Than 2 Hours