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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Increase SEO Traffic with WordPress

    Skills you'll gain: WordPress, Search Engine Optimization, Web Analytics and SEO, Blogs, Content Optimization, Web Analytics, Content Performance Analysis, Web Content, Keyword Research, Content Management, Marketing, Analytics, Web Design, Web Development, User Experience

    4.5
    Rating, 4.5 out of 5 stars
    ·
    800 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • U

    University of Virginia

    Digital Product Management: Modern Fundamentals

    Skills you'll gain: New Product Development, Product Management, Product Development, Agile Product Development, Innovation, Product Improvement, Ideation, Customer Analysis, Customer Insights, Design Thinking, Stakeholder Engagement, Stakeholder Communications, Customer Engagement, Product Requirements, Agile Methodology, Data-Driven Decision-Making, Stakeholder Management, Product Testing, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Unlock Business Insights with Microsoft Excel and Power BI

    Skills you'll gain: Excel Formulas, Data Storytelling, Microsoft Excel, Dashboard Creation, Dashboard, Pivot Tables And Charts, Power BI, Data-Driven Decision-Making, Microsoft Copilot, Spreadsheet Software, Extract, Transform, Load, Data Presentation, Data Visualization Software, Generative AI, Data Visualization, Data Analysis, Business Intelligence, Data Collection, Interactive Data Visualization, Business Metrics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    811 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Test Subject Lines Quickly

    Skills you'll gain: Data-Driven Marketing, Email Marketing, A/B Testing, Campaign Management, Performance Analysis, Data-Driven Decision-Making, Email Automation, Test Planning

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    User Experience Research and Design

    Skills you'll gain: UI/UX Research, Surveys, Qualitative Research, User Experience Design, User Experience, Usability Testing, User Research, Design Research, User Story, Prototyping, Wireframing, User Centered Design, Survey Creation, User Interface and User Experience (UI/UX) Design, Interaction Design, Interactive Design, Ideation, A/B Testing, Conceptual Design, Persona (User Experience)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Write Persuasive Emails

    Skills you'll gain: Overcoming Objections, A/B Testing, Persuasive Communication, B2B Sales, Email Marketing, Business Writing, Sales, Communication, Data-Driven Decision-Making, AI Integrations, Content Performance Analysis, Responsible AI, Data Ethics, Performance Analysis, Community Outreach, Digital Communications

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Regulatory Compliance

    Skills you'll gain: Compliance Training, Compliance Management, Regulatory Compliance, Health Insurance Portability And Accountability Act (HIPAA) Compliance, General Data Protection Regulation (GDPR), Medical Privacy, Law, Regulation, and Compliance, Legal Risk, Information Privacy, Governance Risk Management and Compliance, Personally Identifiable Information, Regulatory Requirements, Regulation and Legal Compliance, Internal Communications, Procedure Development, Data Security, Continuous Monitoring, Health Information Management, Risk Management, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.9K reviews

    Intermediate · Specialization · 3 - 6 Months

  • D

    Dartmouth College

    Organizing for Digital Transformation

    Skills you'll gain: Digital Transformation, Business Transformation, Business Modeling, Technology Strategies, Organizational Development, Organizational Change, AI Enablement, Organizational Strategy, Data Strategy, Organizational Structure, Organizational Effectiveness, Performance Metric, Performance Measurement, AI Product Strategy, Business Metrics, Business Leadership, Analytics, Infrastructure Architecture, Gap Analysis, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • J

    John Wiley & Sons

    Strategic Applications of Valuation in Corporate Finance

    Skills you'll gain: Mergers & Acquisitions, Corporate Strategy, Business Valuation, Business Analytics, Financial Management, Corporate Finance, Stakeholder Communications, Portfolio Management, Financial Market, Business Strategy, Strategic Decision-Making, Corporate Communications, Financial Analysis, Strategic Communication, Finance, Financial Forecasting, Forecasting, Financial Acumen, Risk Analysis, Decision Making

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    B2B Sales Negotiation: Leveraging AI

    Skills you'll gain: B2B Sales, Stakeholder Engagement, Overcoming Objections, Solution Sales Engineering, Stakeholder Management, Closing (Sales), Price Negotiation, Negotiation, Sales Management, Sales Presentation, Solution Selling, Active Listening, Sales Operations, Stakeholder Communications, Persuasive Communication, Strategic Partnership, Sales, Proposal Development, Customer and Client Support, Customer Communications Management

    Intermediate · Professional Certificate · 3 - 6 Months

  • D

    Duke University

    AI Product Management

    Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Responsible AI, Model Evaluation, Data Ethics, Data Management, Experience Design, Unsupervised Learning, Model Training, User Experience Design, Data Quality, Model Deployment, Data Preprocessing, Human Centered Design, Machine Learning, Regression Analysis, Project Management, Product Management, Product Design, Data Science

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Technical Analysis: Advanced Charting Strategies

    Skills you'll gain: Technical Analysis, Market Trend, Market Data, Market Liquidity, Real Time Data, Financial Trading, Financial Market, Trend Analysis, Market Analysis, Market Dynamics, Market Opportunities

    Mixed · Course · 1 - 4 Weeks

1…114115116…493

In summary, here are 10 of our most popular marketing analytics courses

  • Increase SEO Traffic with WordPress: Coursera
  • Digital Product Management: Modern Fundamentals: University of Virginia
  • Unlock Business Insights with Microsoft Excel and Power BI: Microsoft
  • Test Subject Lines Quickly: Coursera
  • User Experience Research and Design: University of Michigan
  • Write Persuasive Emails: Coursera
  • Regulatory Compliance: University of Pennsylvania
  • Organizing for Digital Transformation: Dartmouth College
  • Strategic Applications of Valuation in Corporate Finance: John Wiley & Sons
  • B2B Sales Negotiation: Leveraging AI: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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