• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Google

    Foundations of Business Intelligence

    Skills you'll gain: Stakeholder Engagement, Business Intelligence, Business Intelligence Software, Stakeholder Communications, Stakeholder Analysis, Data-Driven Decision-Making, Dashboard, Real Time Data, Data Integration, Data Modeling, Project Design, Data Analysis, Business Metrics, Plan Execution, Dashboard Creation, Business Process Improvement, Business Process, Project Implementation, Data Pipelines, Continuous Monitoring

    ★ 4.8 (2.1K) · Advanced · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Forex Trading and Binary Options Basics

    Skills you'll gain: Market Trend, Technical Analysis, Trend Analysis, Financial Trading, Performance Analysis, Market Analysis, Forecasting, Transaction Processing, Profit and Loss (P&L) Management

    Mixed · Course · 1 - 4 Weeks

  • 2

    28DIGITAL

    Supervised machine learning and performance evaluation

    Skills you'll gain: Model Training, Machine Learning Methods, Predictive Modeling, Applied Machine Learning, Machine Learning Algorithms, Probability Distribution, Machine Learning, Analytics, Data Analysis, Analysis, Data Processing

    Intermediate · Course · 1 - 4 Weeks

  • S

    SAS

    Getting Started with SAS Programming

    Skills you'll gain: SAS (Software), Statistical Reporting, Data Import/Export, Data Validation, Data Access, Data Manipulation, Statistical Programming, Exploratory Data Analysis, Data Analysis Software, Data Preprocessing, Data Analysis, Data Transformation, SQL, Data Presentation, Microsoft Excel, Descriptive Statistics

    ★ 4.8 (3.2K) · Beginner · Course · 1 - 3 Months

  • I

    IBM

    IBM UI/UX Designer

    Skills you'll gain: User Story, Information Architecture, UI/UX Research, User Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Design Thinking, Agile Software Development, UI/UX Strategy, Scrum (Software Development), User Centered Design, Design Research, Responsive Web Design, User Interface (UI), Figma (Design Software), Wireframing, User Experience, Adobe XD, Responsible AI, Prototyping

    ★ 4.8 (2.9K) · Beginner · Professional Certificate · 3 - 6 Months

  • I

    Interactive Brokers

    Practical Guide to Trading

    Skills you'll gain: Derivatives, Equities, Futures Exchange, Risk Analysis, Financial Trading, International Finance, Investments, Securities Trading, Financial Market, Portfolio Risk, Risk Management, Financial Statement Analysis, Financial Analysis, Market Analysis, Market Data, Capital Markets, Investment Management, Tax, Financial Accounting, Balance Sheet

    ★ 4.4 (864) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Analyze Usage Data

    Skills you'll gain: Data Presentation, Trend Analysis, Data Literacy, Content Performance Analysis, Analysis, Data Analysis, Web Analytics, Data-Driven Decision-Making, Stakeholder Communications, Performance Metric, Data Management, Decision Making

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Statistical Thinking & Predictive Modeling

    Skills you'll gain: Descriptive Statistics, Data Analysis, Predictive Modeling, Predictive Analytics, Data Literacy, Statistical Modeling, Business Analytics, Statistical Hypothesis Testing, Exploratory Data Analysis, Data-Driven Decision-Making, Customer Analysis, Statistical Machine Learning, Data Science, Model Evaluation, Scikit Learn (Machine Learning Library), Statistical Analysis, Feature Engineering, Data Visualization, Statistical Inference, Supervised Learning

    Intermediate · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Intellectual Property Law

    Skills you'll gain: Intellectual Property, Branding, Brand Marketing, Brand Strategy, Legal Strategy, Brand Management, Asset Protection, Promotional Strategies, Case Law, Regulation and Legal Compliance, Packaging and Labeling, Legal Risk, Case Studies, Asset Management, Law, Regulation, and Compliance, Marketing, Innovation, Strategic Thinking, Business Strategy, Planning

    ★ 4.8 (1.6K) · Intermediate · Specialization · 3 - 6 Months

  • S

    Schneider Electric

    AI and Data Centers: Driving Global Decarbonization

    Skills you'll gain: Data Centers, Sustainable Technologies, Internet Of Things, AI Enablement, Climate Change Mitigation, Electrical Power, Information Technology, Manufacturing Operations, Manufacturing Processes, Data Infrastructure, Electric Power Systems, Digital Transformation, Transportation Operations, AI Integrations, Automation, Artificial Intelligence

    Beginner · Course · 1 - 3 Months

  • U

    University of Glasgow

    MBA Essentials

    Skills you'll gain: Leadership and Management, Business Administration, Leadership Studies, Supply Chain, Marketing Strategies, Digital Transformation, Supply Chain Management, Organizational Change, Business Leadership, Sustainable Business, Marketing, Financial Data, Business Operations, Business Management, Strategic Marketing, Innovation, Corporate Sustainability, Accounting, Change Management, Project Management

    ★ 4.6 (253) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Markets: Growth, Trends, and Opportunity

    Skills you'll gain: Market Share, Market Opportunities, Market Analysis, Market Trend, Quantitative Research, Trend Analysis, Market Research, Data Visualization, Market Data, Data Literacy, Data Storytelling, Performance Analysis, Analytical Skills, Key Performance Indicators (KPIs), Business Development, Performance Measurement, Gap Analysis, Variance Analysis, Business Strategy, Business Planning

    Beginner · Course · 1 - 4 Weeks

1…114115116…493

In summary, here are 10 of our most popular marketing analytics courses

  • Foundations of Business Intelligence: Google
  • Forex Trading and Binary Options Basics: EDUCBA
  • Supervised machine learning and performance evaluation: 28DIGITAL
  • Getting Started with SAS Programming: SAS
  • IBM UI/UX Designer: IBM
  • Practical Guide to Trading: Interactive Brokers
  • Analyze Usage Data: Coursera
  • Statistical Thinking & Predictive Modeling: Coursera
  • Intellectual Property Law: University of Pennsylvania
  • AI and Data Centers: Driving Global Decarbonization: Schneider Electric

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok