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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Globalization, Economic Growth and Stability

    Skills you'll gain: Financial Policy, International Finance, Public Policies, Economics, Economic Development, Economics, Policy, and Social Studies, Business Economics, Market Opportunities, International Relations, Tax, Global Marketing, Financial Trading, Policy Analysis, Socioeconomics, Demography, Business Risk Management, Crisis Management, Fiscal Management, World History, Supply And Demand

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Análisis de Datos de Google

    Skills you'll gain: Data Storytelling, Presentations, Stakeholder Communications, Rmarkdown, Data Presentation, Data Cleansing, Data Visualization, Data-Driven Decision-Making, Ggplot2, Data Validation, Data Visualization Software, Data Ethics, Data Analysis, Tableau Software, Data Literacy, Data Processing, Dashboard, Analytical Skills, Spreadsheet Software, Databases

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Master Python with Real-World Data & Web Projects

    Skills you'll gain: NumPy, Pandas (Python Package), Image Analysis, Data Manipulation, Matplotlib, Computer Vision, Data Analysis, Interactive Data Visualization, Python Programming, Geospatial Mapping, Data Import/Export, Scripting, File Management, Scripting Languages, Data Structures, Development Environment, Computer Programming Tools, Integrated Development Environments, Computer Programming, Software Installation

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    B

    Birla Institute of Technology & Science, Pilani

    Relational Databases

    Skills you'll gain: Relational Databases, Databases, Database Theory, Database Design, Database Systems, Database Management, SQL, Database Architecture and Administration, Query Languages, Data Modeling, Transaction Processing, Data Management, Data Integrity, Data Storage, System Design and Implementation, Information Technology, Data Analysis, Information Architecture, Problem Solving, Logical Reasoning

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Financial Acumen for Non-Financial Managers

    Skills you'll gain: Financial Reporting, Financial Acumen, Financial Data, Financial Statements, Income Statement, Financial Analysis, Business Reporting, Risk Analysis, Cash Flows, Predictive Analytics, Financial Forecasting, Balance Sheet, Performance Measurement, Business Metrics, Financial Management, Financial Planning, Key Performance Indicators (KPIs), Performance Analysis, Return On Investment, Business Modeling

    4.5
    Rating, 4.5 out of 5 stars
    ·
    977 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Natural Language Processing in TensorFlow

    Skills you'll gain: Tensorflow, Natural Language Processing, Generative AI, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Text Mining, Applied Machine Learning, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    6.5K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Statistical Inference

    Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Probability & Statistics, Probability, Statistics, Bayesian Statistics, Statistical Methods, Statistical Modeling, Statistical Analysis, Probability Distribution, Sample Size Determination, Sampling (Statistics), Data Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    4.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Houston

    Math behind Moneyball

    Skills you'll gain: Probability & Statistics, Statistical Methods, Statistics, Microsoft Excel, Predictive Analytics, Game Theory, Spreadsheet Software, Predictive Modeling, Excel Formulas, Pivot Tables And Charts, Regression Analysis, Statistical Analysis, Performance Analysis, Advanced Analytics, Data-Driven Decision-Making, Analytics, Data Analysis Software, Business Mathematics, Forecasting, Probability

    4.5
    Rating, 4.5 out of 5 stars
    ·
    97 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business & Technology

    Skills you'll gain: Responsible AI, Culture Transformation, Product Lifecycle Management, Design Thinking, Business Transformation, Business Communication, Stakeholder Engagement, Strategic Leadership, Organizational Change, Business Writing, Global Marketing, Business Leadership, Entrepreneurship, Artificial Intelligence, Business Modeling, Generative AI, Strategic Planning, Machine Learning, Innovation, Market Opportunities

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    88 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    GRAMMY GO

    Building Your Audience for Music Professionals

    Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Professional Networking, Content Strategy, Promotional Strategies, Branding, Marketing Analytics, Brand Strategy, Brand Awareness, Budget Management, Marketing Design, Customer Engagement, Content Marketing, Target Audience, Digital Marketing, Marketing Strategies, Trend Analysis, Social Media Strategy, Customer Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of New Mexico

    Administración Estratégica y Emprendedora

    Skills you'll gain: Business Management, Business, Business Metrics, Business Strategy, Strategic Thinking, Organizational Strategy, Performance Measurement, Resource Management, Strategic Leadership, Competitive Analysis, Entrepreneurship, Market Dynamics, Innovation, Market Trend, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Understanding and Visualizing Data with Python

    Skills you'll gain: Sampling (Statistics), Data Visualization, Statistics, Matplotlib, Statistical Visualization, Probability & Statistics, Jupyter, Statistical Methods, Data Visualization Software, Data Analysis, Statistical Analysis, Exploratory Data Analysis, Descriptive Statistics, Statistical Inference, NumPy, Box Plots, Histogram, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.7K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Globalization, Economic Growth and Stability: IE Business School
  • Análisis de Datos de Google: Google
  • Master Python with Real-World Data & Web Projects: Packt
  • Relational Databases: Birla Institute of Technology & Science, Pilani
  • Financial Acumen for Non-Financial Managers: University of Pennsylvania
  • Natural Language Processing in TensorFlow: DeepLearning.AI
  • Statistical Inference: Johns Hopkins University
  • Math behind Moneyball: University of Houston
  • Business & Technology: Illinois Tech
  • Building Your Audience for Music Professionals: GRAMMY GO

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