Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

IE Business School
Skills you'll gain: Financial Policy, International Finance, Public Policies, Economics, Economic Development, Economics, Policy, and Social Studies, Business Economics, Market Opportunities, International Relations, Tax, Global Marketing, Financial Trading, Policy Analysis, Socioeconomics, Demography, Business Risk Management, Crisis Management, Fiscal Management, World History, Supply And Demand
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Data Storytelling, Presentations, Stakeholder Communications, Rmarkdown, Data Presentation, Data Cleansing, Data Visualization, Data-Driven Decision-Making, Ggplot2, Data Validation, Data Visualization Software, Data Ethics, Data Analysis, Tableau Software, Data Literacy, Data Processing, Dashboard, Analytical Skills, Spreadsheet Software, Databases
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: NumPy, Pandas (Python Package), Image Analysis, Data Manipulation, Matplotlib, Computer Vision, Data Analysis, Interactive Data Visualization, Python Programming, Geospatial Mapping, Data Import/Export, Scripting, File Management, Scripting Languages, Data Structures, Development Environment, Computer Programming Tools, Integrated Development Environments, Computer Programming, Software Installation
Beginner · Specialization · 3 - 6 Months

Birla Institute of Technology & Science, Pilani
Skills you'll gain: Relational Databases, Databases, Database Theory, Database Design, Database Systems, Database Management, SQL, Database Architecture and Administration, Query Languages, Data Modeling, Transaction Processing, Data Management, Data Integrity, Data Storage, System Design and Implementation, Information Technology, Data Analysis, Information Architecture, Problem Solving, Logical Reasoning
Intermediate · Course · 1 - 3 Months
University of Pennsylvania
Skills you'll gain: Financial Reporting, Financial Acumen, Financial Data, Financial Statements, Income Statement, Financial Analysis, Business Reporting, Risk Analysis, Cash Flows, Predictive Analytics, Financial Forecasting, Balance Sheet, Performance Measurement, Business Metrics, Financial Management, Financial Planning, Key Performance Indicators (KPIs), Performance Analysis, Return On Investment, Business Modeling
Beginner · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Tensorflow, Natural Language Processing, Generative AI, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Text Mining, Applied Machine Learning, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Probability & Statistics, Probability, Statistics, Bayesian Statistics, Statistical Methods, Statistical Modeling, Statistical Analysis, Probability Distribution, Sample Size Determination, Sampling (Statistics), Data Analysis
Mixed · Course · 1 - 4 Weeks

University of Houston
Skills you'll gain: Probability & Statistics, Statistical Methods, Statistics, Microsoft Excel, Predictive Analytics, Game Theory, Spreadsheet Software, Predictive Modeling, Excel Formulas, Pivot Tables And Charts, Regression Analysis, Statistical Analysis, Performance Analysis, Advanced Analytics, Data-Driven Decision-Making, Analytics, Data Analysis Software, Business Mathematics, Forecasting, Probability
Beginner · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Responsible AI, Culture Transformation, Product Lifecycle Management, Design Thinking, Business Transformation, Business Communication, Stakeholder Engagement, Strategic Leadership, Organizational Change, Business Writing, Global Marketing, Business Leadership, Entrepreneurship, Artificial Intelligence, Business Modeling, Generative AI, Strategic Planning, Machine Learning, Innovation, Market Opportunities
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Professional Networking, Content Strategy, Promotional Strategies, Branding, Marketing Analytics, Brand Strategy, Brand Awareness, Budget Management, Marketing Design, Customer Engagement, Content Marketing, Target Audience, Digital Marketing, Marketing Strategies, Trend Analysis, Social Media Strategy, Customer Analysis
Beginner · Specialization · 1 - 3 Months

University of New Mexico
Skills you'll gain: Business Management, Business, Business Metrics, Business Strategy, Strategic Thinking, Organizational Strategy, Performance Measurement, Resource Management, Strategic Leadership, Competitive Analysis, Entrepreneurship, Market Dynamics, Innovation, Market Trend, Marketing
Mixed · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Sampling (Statistics), Data Visualization, Statistics, Matplotlib, Statistical Visualization, Probability & Statistics, Jupyter, Statistical Methods, Data Visualization Software, Data Analysis, Statistical Analysis, Exploratory Data Analysis, Descriptive Statistics, Statistical Inference, NumPy, Box Plots, Histogram, Python Programming
Beginner · Course · 1 - 4 Weeks