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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • Y

    Yonsei University

    International B2B (Business to Business) Marketing

    Skills you'll gain: Business Marketing, B2B Sales, Global Marketing, Business-To-Consumer, Market Opportunities, Strategic Marketing, Growth Strategies, Marketing, Marketing Management, Marketing Channel, New Business Development, Customer Engagement, Promotional Strategies, Marketing Strategies, Business Strategies, Product Marketing, Innovation, Marketing Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    609 reviews

    Mixed · Course · 1 - 4 Weeks

  • G

    Google

    Attract and Engage Customers with Digital Marketing

    Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Digital Advertising, Target Audience, Search Engine Marketing, Online Advertising, Persona Development, Customer Analysis, Conversion Funnel Analysis, Content Optimization, Marketing Strategy and Techniques, Advertising Campaigns, Marketing Strategies, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Performance Marketing and MultiChannel Campaign Optimization

    Skills you'll gain: Performance marketing, Campaign Management, Pay Per Click Advertising, Google Ads, Meta Ads Manager, Paid media, Online Advertising, Advertising Campaigns, Digital Advertising, Digital Marketing Campaigns, Marketing Budgets, Keyword Research, Promotions and Campaigns, Marketing Effectiveness, Search Engine Marketing, Marketing Analytics, Performance Analysis, Budget Management, Cost Benefit Analysis, Survey Creation

    Beginner · Course · 1 - 3 Months

  • Status: Job Skills
    Job Skills
    I

    IBM

    IBM Digital Marketing and Growth Hacking with GenAI

    Skills you'll gain: Responsible AI, Generative Engine Optimization (GEO), Social Media Management, Social Media, Social Media Content, Social Media Marketing, Google Ads, Digital Marketing, Email Marketing, Social Media Strategy, Digital Advertising, Content Scheduling, Web Analytics and SEO, Digital Media Strategy, Online Advertising, Data-Driven Marketing, Customer Retention, Search Engine Optimization, Content Performance Analysis, Generative AI

    4.7
    Rating, 4.7 out of 5 stars
    ·
    200 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • I

    IBM

    Capstone Project: Digital Marketing and Growth Hacking

    Skills you'll gain: Digital Advertising, Online Advertising, Campaign Planning, Paid media, Digital Analysis, Presentations, Digital Marketing Campaigns, Content Development and Management, Social Media Campaigns, Content Performance Analysis, Advertising Campaigns, Digital Marketing, Search Engine Optimization, Content Strategy, LinkedIn, Social Media Marketing, Target Audience, E-Commerce, Business Analysis, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    Use Mailchimp to Build an E-mail Marketing Campaign

    Skills you'll gain: Email Marketing, Direct Marketing, Campaign Management, Personalized Campaigns, Campaign Planning, Digital Marketing Tools, Marketing, Digital Marketing, Target Audience, Registration, Design, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    385 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Goldman Sachs

    Digital Marketing Strategy with Goldman Sachs 10,000 Women

    Skills you'll gain: Social Media Campaigns, Digital Marketing Tools, Social Media, Social Media Marketing, Advertising Campaigns, Paid media, Digital Media Strategy, Digital Marketing Campaigns, Online Advertising, Campaign Management, Social Media Strategy, Search Engine Marketing, Digital Advertising, Digital Marketing, Campaign Planning, Marketing Strategy and Techniques, Social Media Analytics, Owned Media, Marketing Design, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    976 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Marketing Design with Easil

    Skills you'll gain: Marketing Design, Social Media Marketing, Social Media Content, Marketing Materials, Social Media Campaigns, Event Marketing, Marketing, Content Creation, Social Media, Branding, Promotional Materials, Loyalty Programs, Advertising, Creative Design, Product Promotion, Design, Brand Loyalty, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    223 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Small Business Marketing Using Facebook

    Skills you'll gain: Content Scheduling, Online Advertising, Facebook, Marketing Analytics, Content Performance Analysis, Advertising, Digital Advertising, Marketing Effectiveness, Social Media Content, Drive Engagement, Driving engagement, Content Development and Management, Social Media Marketing, Shared Media, Social Media Campaigns, Digital Publishing, Social Media, Target Audience, Social Media Management, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    276 reviews

    Mixed · Guided Project · Less Than 2 Hours

  • U

    University of Pennsylvania

    Viral Marketing and How to Craft Contagious Content

    Skills you'll gain: Social Network Analysis, Social Media Strategy, Content Marketing, Social Media Content, Social Media Marketing, Shared Media, Social Media, Consumer Behaviour, Driving engagement, Marketing Communications, Content Creation, Influencing, Social Media Campaigns, Persuasive Communication, Advertising, Marketing, Earned Media, Marketing Psychology, Social Sciences, Brand Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Small Business Marketing Using YouTube

    Skills you'll gain: Marketing Analytics, Digital Marketing Tools, Content Performance Analysis, Social Media Marketing, Social Media Content, Business Marketing, Social Media Management, Customer Engagement, Strategic Partnership, Gmail, Drive Engagement, Target Audience, Content Creation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • L

    LearnKartS

    AI Marketing: Grow Your Brand with AI Tools

    Skills you'll gain: Email Marketing, Email Automation, AI Personalization, Marketing Automation, MarTech, Personalized Campaigns, Brand Marketing, Marketing Strategy and Techniques, Marketing Analytics, Marketing, Search Engine Optimization, Data-Driven Marketing, Marketing Strategies, Marketing Effectiveness, Social Media Marketing, Content Marketing, Blogs, Personalized Service, Content Optimization, Generative AI Agents

    Beginner · Course · 1 - 4 Weeks

1…121314…254

In summary, here are 10 of our most popular marketing courses

  • International B2B (Business to Business) Marketing: Yonsei University
  • Attract and Engage Customers with Digital Marketing: Google
  • Performance Marketing and MultiChannel Campaign Optimization: Coursera
  • IBM Digital Marketing and Growth Hacking with GenAI: IBM
  • Capstone Project: Digital Marketing and Growth Hacking: IBM
  • Use Mailchimp to Build an E-mail Marketing Campaign: Coursera
  • Digital Marketing Strategy with Goldman Sachs 10,000 Women: Goldman Sachs
  • Marketing Design with Easil: Coursera
  • Small Business Marketing Using Facebook: Coursera
  • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania

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