PPC advertising courses can help you learn keyword research, ad copywriting, campaign optimization, and performance tracking. You can build skills in budget management, audience targeting, and A/B testing to refine your strategies. Many courses introduce tools like Google Ads and Bing Ads, along with analytics platforms, to help you implement effective campaigns and measure their success.

Skills you'll gain: Keyword Research, Marketing Analytics, Data-Driven Decision-Making, Marketing Budgets, Marketing Effectiveness, Return On Investment, Search Engine Marketing, Forecasting, Performance marketing, Google Ads, Target Audience, Research
Beginner · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Hospitality Management, Hospitality, Marketing Channel, Business Modeling, Revenue Management, Direct Marketing, Booking (Sales), E-Commerce, Online Advertising, Web Analytics, Marketing Strategies, Web Design and Development
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Intellectual Property, Ideation, Brand Strategy, Adobe Express, Adobe Firefly, Target Audience, Creative Problem-Solving, Conceptual Design, Creative Thinking, Branding, Creativity, Graphic Design, Entrepreneurship, Design, Adobe Photoshop, Business Strategy, Adobe Illustrator, Artificial Intelligence, Communication, Digital Marketing
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Ideation, Adobe Firefly, Target Audience, Creative Problem-Solving, Conceptual Design, Creative Thinking, Brainstorming, Creativity, Communication, Design Thinking, Adobe Express, Visual Design, Storyboarding, Entrepreneurship, Value Propositions, Generative AI, Prototyping, Problem Solving, Adobe Creative Cloud, Market Opportunities
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Analytics, AI Personalization, Digital Marketing, Marketing Effectiveness, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML), Consumer Behaviour, Marketing Strategies, Content Creation, Digital Advertising, Cross-Channel Marketing, Generative AI, Analytics, Integrated Marketing Communications, Social Media, Data Analysis, Data Visualization, Data Collection
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Google Analytics, Marketing Analytics, Web Analytics, Marketing Effectiveness, Campaign Management, Digital Marketing, Target Audience, Customer Insights, Analytics, Performance Analysis, A/B Testing, Dashboard, Performance Metric, Content Strategy
Beginner · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Product Knowledge, AI Enablement, Ideation, Value Propositions, E-Commerce, Digital Transformation, Email Marketing, Search Engine Optimization, Video Production
Beginner · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Storytelling, Persuasive Communication, Empathy, Rapport Building, Strategic Communication, Communication Strategies, Communication, Interpersonal Communications, Target Audience, Workplace inclusivity, Verbal Communication Skills, Influencing, Presentations, Diversity Awareness, Adaptability, Active Listening, Collaboration
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Performance Analysis, Data Visualization, Business Reporting, Data-Driven Decision-Making, Analytics, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Sales Presentations, Brainstorming, Selling Techniques, Marketing Communications, Business Correspondence, Advertising, Business Marketing, Promotional Strategies, Presentations, Consultative Selling, Persuasive Communication, Employee Surveys, Product Promotion, Communication Strategies, Vocabulary
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Adobe Express, Social Media Content, Responsible AI, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Data Ethics, Marketing Effectiveness, Data-Driven Decision-Making, Content Creation, Marketing Automation, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis
Beginner · Specialization · 1 - 3 Months
IE Business School
Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Marketing Communications, Social Media Content, Brand Awareness, Advertising, Content Strategy, Journalism, Customer Engagement, Presentations, Target Audience
Beginner · Course · 1 - 3 Months