Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Customer experience improvement, Self Service Technologies, Driving engagement, Customer Relationship Management (CRM) Software, Personalized Service, Customer Relationship Management, Customer Insights, Augmented Reality, Brand Loyalty, Data-Driven Marketing, Loyalty Programs, MarTech, Augmented and Virtual Reality (AR/VR), Drive Engagement, Hospitality, Disabilities, Storytelling
Beginner · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Asset Management, Hospitality, Marketing, Revenue Forecasting, Demand Planning, Financial Forecasting, Stakeholder Management, Revenue Cycle Management, Hotels and Accommodations, Hotel Operations, Marketing Channel
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Presence, Web Development, Editing, Social Media Content, Content Management, Embeddings, Marketing, Design, Computer Science
Advanced · Guided Project · Less Than 2 Hours

Skills you'll gain: Driving engagement, Loyalty Programs, Cross-Channel Marketing, Drive Engagement, Brand Loyalty, Community Development, Customer Engagement, Personalized Campaigns, Customer Retention, Direct Marketing, Integrated Marketing Communications, Growth Strategies, Content Creation, Multimedia, Content Strategy, Personalized Service, Social Media Campaigns, AI literacy, Strategic Partnership, Storytelling
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Stakeholder Management, Product Management, Product Development, New Product Development, Wireframing, Stakeholder Engagement, Financial Statements, Product Design, Financial Statement Analysis, User Experience Design, Team Leadership, Prototyping, Competitive Analysis, Product Marketing, Value Propositions, Proposal Development, Innovation, Target Market, Market Opportunities, Ideation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Color Theory, Color Matching, Developing Training Materials, Course Development, Design, Digital Design, Design Elements And Principles, Graphic Design, Creative Design, Graphic and Visual Design Software, Marketing, Social Media
Advanced · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Social Media Content, Social Media, Blogs, Social Media Marketing, Instagram, Social Media Strategy, Content Creation, Case Studies, Content Development and Management, Keyword Research, Concision, Brand Management, Copywriting, Content Strategy, Branding, Standard Operating Procedure
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, User Interface and User Experience (UI/UX) Design, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Data Ethics, Law, Regulation, and Compliance, Responsible AI, Data Governance
Beginner · Specialization · 3 - 6 Months

SkillsBooster Academy
Skills you'll gain: Agentic Workflows, Search Engine Optimization, Agentic systems, Web Analytics and SEO, AI Workflows, Content Optimization, Generative AI Agents, Cross-Functional Team Leadership, Keyword Research, Prompt Engineering, Semantic Web, Prompt Patterns, ChatGPT, LLM Application, Content Strategy, Artificial Intelligence, Marketing Automation, Generative AI, Predictive Analytics, Business Strategy
Beginner · Course · 1 - 3 Months
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, Market Dynamics, New Business Development, Market Opportunities, New Product Development, Market Analysis, Product Development, Innovation, Coordination
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Data-Driven Marketing, Email Marketing, Goal Setting, Marketing Analytics, Marketing Strategies, Marketing Effectiveness, Data-Driven Decision-Making, Campaign Management, Performance Metric, Dashboard, Key Performance Indicators (KPIs), Performance Analysis
Beginner · Course · 1 - 4 Weeks

Universidad Nacional Autónoma de México
Skills you'll gain: Business Planning, ISO 9000 Series, Financial Statement Analysis, Strategic Marketing, Financial Statements, Marketing, Quality Management Systems, Organizational Strategy, Governance, Working Capital, Financial Analysis, Marketing Planning, Corporate Strategy, Operations Management, Organizational Structure, Financial Management, Financial Data, Business Strategies, Market Analysis, Market Research
Beginner · Specialization · 3 - 6 Months