Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Media Strategy, Customer Relationship Management (CRM) Software, Digital Marketing, Online Advertising, Email Marketing, Marketing Strategies, Campaign Management, Social Media Strategy, Social Media Marketing, Search Engine Optimization, Marketing Effectiveness, Marketing Communications, Web Analytics and SEO, Marketing, Copywriting, Advertising, Integrated Marketing Communications, Mobile Security, Key Performance Indicators (KPIs)
Mixed · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Data Ethics, Artificial Intelligence, Research, Natural Language Processing, Big Data, Artificial Intelligence and Machine Learning (AI/ML), Research Methodologies, Social Sciences, Responsible AI, Analytics, Machine Learning, Data Mining, Case Studies, Algorithms
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Marketing Collateral, Productivity, Marketing Materials, Productivity Software, Design, Graphic and Visual Design Software, Marketing Design, Business Marketing, Creative Design, Organizational Skills, Graphic Design, Design Elements And Principles, Digital Content, Digital Assets
Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, Cultural Diversity, International Relations, World History, Policy Analysis, Economics, Political Sciences, Economic Development, Business Management, Business Strategy, Business Economics, Competitive Analysis, Risk Management, Business Development
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media, Storytelling, Marketing Materials, Advertising, Social Media Marketing, Content Creation, Marketing Design, Graphic Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Nanjing University
Skills you'll gain: Data Processing, Data Mining, Data Structures, Data Presentation, Object Oriented Programming (OOP), Web Scraping, Data Analysis, Python Programming, Pandas (Python Package), NumPy, Data Visualization, Data Import/Export, Data Manipulation, Matplotlib, User Interface (UI) Design
Beginner · Course · 1 - 3 Months

The University of Notre Dame
Skills you'll gain: Active Listening, Workplace inclusivity, Data Ethics, Negotiation, Leadership Development, Business Ethics, Conflict Management, Change Management, Diversity and Inclusion, Social Justice, Communication Strategies, Leadership, Business Communication, Initiative and Leadership, Personal Integrity, Organizational Leadership, Analytics, Market Dynamics, Ethical Standards And Conduct, Responsible AI
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Instagram, Social Media, Social Media Content, Facebook, Marketing Design, Social Media Marketing, Graphic and Visual Design Software, Content Creation, Animations, Digital Design, Graphic Design, Design Elements And Principles, User Accounts
Beginner · Guided Project · Less Than 2 Hours

The State University of New York
Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, R Programming, Statistical Analysis, Data Analysis, Data Visualization, Mathematical Modeling, Statistical Modeling, Predictive Modeling, Correlation Analysis, Probability & Statistics, Descriptive Statistics, Statistical Inference, Software Installation
Intermediate · Course · 1 - 3 Months

Advancing Women in Tech
Skills you'll gain: Product Management, Technical Product Management, Product Roadmaps, Product Strategy, Product Requirements, New Product Development, Product Lifecycle Management, Product Development, Competitive Analysis, Market Opportunities, Customer experience strategy (CX), Customer Insights, Innovation, Persuasive Communication, Market Analysis, B2B Sales
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Large Language Modeling, Responsible AI, ChatGPT, LLM Application, AI Product Strategy, Generative AI, Organizational Strategy, Strategic Leadership, Market Research, Trend Analysis, OpenAI, Technology Strategies, Business Strategy, Real Time Data, Governance, Data-Driven Decision-Making, Artificial Intelligence, Data Ethics, Team Management, Data Analysis
Intermediate · Specialization · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Supplier Management, Business Planning, Entrepreneurship, Business Strategies, Growth Strategies, Business Development, Business Strategy, Business Modeling, Business Valuation, Market Opportunities, Financial Analysis, Strategic Marketing, Market Analysis, Presentations, Innovation
Beginner · Course · 1 - 3 Months