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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • S

    Snowflake

    Apache Iceberg: From Zero to Production Data Lakehouse

    Skills you'll gain: Data Lakes, Data Migration, Apache Hive, Data Infrastructure, Data Import/Export, Data Architecture, Apache Spark, Data Maintenance, Data Pipelines, Database Design, Data Store, Database Management, Performance Tuning, Query Languages, Metadata Management, Data Validation, Transaction Processing

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Introduction to Public Relations and the Media

    Skills you'll gain: Press Releases, Strategic Communication, Public Relations, Media Relations, Communication Planning, Crisis Management, Marketing and Public Relations, Media and Communications, Corporate Communications, Corporate Sustainability, Earned Media, Social Media, Ethical Standards And Conduct, Target Audience, Journalism, Business Ethics, Media Strategy, Content Performance Analysis, Writing, Branding

    ★ 4.7 (781) · Beginner · Specialization · 3 - 6 Months

  • D

    DeepLearning.AI

    Building Multimodal Data Pipelines

    Skills you'll gain: Retrieval-Augmented Generation, Multimodal Prompts, Embeddings, Large Language Modeling, Generative AI, Data Processing, Data Pipelines, Image Analysis, Prompt Engineering, Unstructured Data, Natural Language Processing, Text Mining, Computer Vision, Vector Databases, Data Capture, Sampling (Statistics)

    Intermediate · Project · Less Than 2 Hours

  • U

    University of Minnesota

    Pharmaceutical and Medical Device Innovations

    Skills you'll gain: Competitive Analysis, Medical Devices, Intellectual Property, Commercialization, Pharmaceuticals, Drug Development, Competitive Intelligence, Product Management, Go To Market Strategy, Regulatory Affairs, Biomedical Technology, New Product Development, Market Analysis, Market Opportunities, Strategic Marketing, Risk Analysis, Innovation, Regulatory Requirements, Ideation, Health Care Procedure and Regulation

    ★ 4.5 (768) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Market Research Methods and Data Analysis Certificate

    Skills you'll gain: Data Storytelling, Qualitative Research, Market Research, Quantitative Research, Data-Driven Decision-Making, Benchmarking, Data Presentation, Descriptive Statistics, Competitive Analysis, Analytical Skills, Brand Awareness, Research Design, Market Dynamics, Data Collection, Data Literacy, Data Analysis, ChatGPT, Data Analysis Software, Microsoft Excel, R Programming

    ★ 4.5 (249) · Intermediate · Specialization · 3 - 6 Months

  • U

    University of New Mexico

    Administración Estratégica y Emprendedora

    Skills you'll gain: Business Strategy, Business Management, Strategic Thinking, Business Metrics, Organizational Strategy, Competitive Intelligence, Entrepreneurship, Innovation, Performance Measurement, Competitive Analysis, Corporate Strategy, Organizational Effectiveness, Resource Management, Market Opportunities, Market Dynamics, Business Leadership, Key Performance Indicators (KPIs), Marketing

    ★ 4.7 (1.2K) · Mixed · Course · 1 - 3 Months

  • I

    IE Business School

    From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

    Skills you'll gain: Brand Management, Campaign Management, Target Audience, Marketing Operations

    ★ 4.7 (282) · Beginner · Course · 1 - 3 Months

  • U

    University of Illinois at Urbana-Champaign

    Master of Business Administration | iMBA

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand

    Degree · 1 - 4 Years

    Category: Job Ready
    Job Ready
  • C

    Coursera

    Design Online Course Printables using Canva

    Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Marketing Design, Marketing, Creative Design, Business, Design, Graphic and Visual Design, Graphic and Visual Design Software, Graphic Design, Color Matching, Design Elements And Principles

    ★ 4.6 (238) · Advanced · Guided Project · Less Than 2 Hours

  • U

    University of California, Davis

    Essential Design Principles for Tableau

    Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Data Storytelling, Data Presentation, Exploratory Data Analysis, Visual Design, Statistical Visualization, Graphic and Visual Design, Design Elements And Principles, Data Analysis, Color Theory, Data Ethics, Statistical Analysis, Anomaly Detection, User Centered Design, Human Factors, Aesthetics

    ★ 4.4 (2.1K) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    AI-Powered Customer Success

    Skills you'll gain: Prompt Engineering, Customer Retention, Customer Acquisition Management, Customer experience improvement, Responsible AI, Customer Service, Customer experience strategy (CX), Customer Success Management, Customer Engagement, Generative AI, Customer Support, Customer Analysis, AI Personalization, ChatGPT, Anthropic Claude, Artificial Intelligence, Business Process Automation, Data-Driven Decision-Making, Automation, Predictive Analytics

    ★ 4.6 (332) · Intermediate · Specialization · 1 - 3 Months

  • U

    University of Colorado Boulder

    Master of Science in Data Science

    Skills you'll gain: Prompt Engineering, New Product Development, Model Based Systems Engineering, Model Evaluation, Failure Analysis, Sustainable Business, Data Mining, Field-Programmable Gate Array (FPGA), Delegation Skills, Strategic Decision-Making, Real-Time Operating Systems, Object Oriented Design, Project Schedules, Sampling (Statistics), Data Ethics, Sustainability Reporting, Database Design, Agentic systems, Data Visualization, Supervised Learning

    Degree · 1 - 4 Years

    Category: Job Ready
    Job Ready
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In summary, here are 10 of our most popular marketing analytics courses

  • Apache Iceberg: From Zero to Production Data Lakehouse: Snowflake
  • Introduction to Public Relations and the Media: University of Colorado Boulder
  • Building Multimodal Data Pipelines: DeepLearning.AI
  • Pharmaceutical and Medical Device Innovations: University of Minnesota
  • Market Research Methods and Data Analysis Certificate: Coursera
  • Administración Estratégica y Emprendedora: University of New Mexico
  • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories: IE Business School
  • Master of Business Administration | iMBA: University of Illinois at Urbana-Champaign
  • Design Online Course Printables using Canva: Coursera
  • Essential Design Principles for Tableau: University of California, Davis

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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