Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Board Infinity
Skills you'll gain: Brand Strategy, Data Storytelling, Data Presentation, Branding, Brand Marketing, Dashboard, Interactive Data Visualization, Dashboard Creation, Storytelling, Target Audience, Brand Management, Experience Design, Data-Driven Marketing, Digital Brand Strategy, Journey Mapping, Marketing Psychology, Design Strategies, Digital Advertising, Brand Awareness, Data Visualization
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Solution Selling, Consultative Selling, Negotiation, Regulatory Requirements, Prospecting and Qualification, Data Ethics, Regulation and Legal Compliance, Business Ethics, Ethical Standards And Conduct, Account Management, Contract Negotiation, Responsible AI, Microsoft Copilot, Personally Identifiable Information, Information Privacy, Customer Engagement, Relationship Building, Customer Relationship Building, Customer Relationship Management (CRM) Software
Advanced · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Business, Business Operations, Revenue Management, Consumer Behaviour, Social Studies, Operations, Political Sciences, Social Sciences, Business Strategy, Public Policies, Competitive Analysis, Resource Allocation, Market Analysis, Socioeconomics
Beginner · Specialization · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Strategic Sourcing, Supplier Management, Supply Management, Supplier Relationship Management, Supplier Performance Management, Negotiation, Supplier Quality Management, Vendor Management, Purchasing, Contract Negotiation, Request For Quotation (RFQ), Price Negotiation, Procurement, Case Studies, Stakeholder Management, Contract Management, Market Analysis, Supplier Risk Management, Request for Proposal, Competitive Analysis
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Overcoming Objections, A/B Testing, Persuasive Communication, B2B Sales, Email Marketing, Business Writing, Sales, Communication, Data-Driven Decision-Making, AI Integrations, Content Performance Analysis, Responsible AI, Data Ethics, Performance Analysis, Community Outreach, Digital Communications
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Storytelling, Sales Presentation, Sales Presentations, Selling Techniques, Solution Selling, Sales, Concision, Marketing Psychology, Persuasive Communication, Strategic Communication
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Brand Strategy, Brand Management, Marketing Communications, Brand Marketing, Communication Planning, Branding, Consumer Behaviour, Brand Awareness, Strategic Communication, Marketing and Public Relations, Media and Communications, Promotional Strategies, Communication Strategies, Business Communication, Communication, Marketing Psychology, Global Marketing, Cultural Diversity, Digital Communications, Drive Engagement
Mixed · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Influencing, Persuasive Communication, Leadership, Leadership Development, Professional Networking, Relationship Building, Public Speaking, Rapport Building, Decision Making, Communication, People Development, Tactfulness, Relationship Management, Social Skills, Trustworthiness, Independent Thinking, Organizational Structure
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Technical Analysis, Market Trend, Trend Analysis, Financial Trading, Financial Market, Risk Management, Market Data, Marketing Psychology, Market Dynamics, Market Analysis, Risk Analysis, Financial Analysis, Performance Analysis, Risk Control, Test Automation, Analysis, Forecasting, Order Entry, Model Evaluation, Order Management
Beginner · Specialization · 3 - 6 Months
IE Business School
Skills you'll gain: Brand Strategy, Value Propositions, Customer experience strategy (CX), Storytelling, Branding, Brand Marketing, Customer experience improvement, Content Marketing, Content Creation, Driving engagement, Logo Design, Drive Engagement, Journey Mapping, Brand Management, Journalism, Campaign Management, Creativity, Target Audience, Marketing Operations, Communication
Beginner · Specialization · 3 - 6 Months

Copenhagen Business School
Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Leadership, Strategic Planning, Organizational Strategy, Corporate Strategy, Technology Strategies, Competitive Analysis, Global Marketing, Case Studies, Plan Execution, Market Dynamics
Mixed · Course · 1 - 3 Months

Minnesota State University, Mankato
Skills you'll gain: Brand Strategy, Brand Marketing, Competitive Analysis, Brand Management, Branding, Brand Awareness, Brand Loyalty, Target Audience, Marketing Psychology, Target Market, Business Planning, Strategic Marketing, Integrated Marketing Communications, Organizational Strategy, Growth Strategies, Marketing Strategies, Cross-Channel Marketing, Marketing Planning, Communication Planning, Market Analysis
Beginner · Specialization · 1 - 3 Months