• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.


Popular Marketing Automation Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of London

    International Business Environment

    Skills you'll gain: Business Strategy, Competitive Analysis, International Finance, Market Analysis, Strategic Thinking, Global Marketing, Business Analysis, Analysis, Business, Product Lifecycle Management, Business Management, Product Management, Cultural Diversity, Culture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    393 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Integrated and Strategic Communication Campaigns

    Skills you'll gain: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Entrepreneurship I: Laying the Foundation

    Skills you'll gain: Entrepreneurship, Value Propositions, Fundraising and Crowdsourcing, Business Development, Business Modeling, Market Opportunities, Team Building, Market Analysis, Strategic Planning, Resource Management, Customer Analysis, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    AI Agents and Agentic AI Architecture in Python

    Skills you'll gain: AI Orchestration, LangChain, OpenAI API, Generative AI Agents, Prompt Patterns, AI Workflows, Prompt Engineering, Agentic systems, AI Security, Large Language Modeling, Business Logic, File I/O, Transaction Processing, Document Management, Persona Development, Coordination, Plan Execution

    4.7
    Rating, 4.7 out of 5 stars
    ·
    115 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Digital Transformation in Hospitality

    Skills you'll gain: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Vendor Management, Social Media Campaigns, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Social Media, Performance Measurement, Digital Media Strategy, Business Relationship Management, Operational Efficiency, Digital Marketing, Leadership, Customer Engagement, Search Engine Optimization, Content Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    41 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    UiPath

    Data Manipulation in RPA

    Skills you'll gain: Data Manipulation, Robotic Process Automation, Automation, Data Cleansing, Data Management, Data Structures

    4.8
    Rating, 4.8 out of 5 stars
    ·
    77 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Get started with Mailchimp

    Skills you'll gain: Email Marketing, Campaign Management, Lead Generation, Marketing Automation, Marketing Materials, Registration, Dashboard

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Strategic Leadership in Hospitality

    Skills you'll gain: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Hospitality Services, Capital Expenditure, Social Media Campaigns, Financial Statement Analysis, Cost Control, Social Media Marketing, Hospitality Management, Financial Forecasting, Finance, Operations Management, Prototyping, Strategic Planning, Capital Budgeting, Search Engine Optimization, Key Performance Indicators (KPIs)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    117 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    C

    Case Western Reserve University

    Becoming a Sports Agent

    Skills you'll gain: Brand Management, Brand Marketing, Intellectual Property, Arbitration, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Insurance, Relationship Management, Financial Planning, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    155 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    ¿Qué hacer con tu estrategia digital en tiempos de cambio?

    Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Search Engine Optimization, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Customer Acquisition Management, Customer experience strategy (CX), Cash Flows, Web Analytics, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    138 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Estrategia de precios

    Skills you'll gain: Product Strategy, Revenue Management, Strategic Marketing, Market Dynamics, Consumer Behaviour, Market Research, Customer Insights, Sales, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    372 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Search and Display Advertising

    Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Performance marketing, Automation, A/B Testing, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
    ·
    98 reviews

    Beginner · Course · 1 - 3 Months

Searches related to marketing automation

marketing automation with ai and hubspot: plan to execution
marketing automation tools
marketing automation with ai
ai marketing automation
email marketing automation
automation marketing
digital marketing automation
ai automation for marketing
1…135136137…330

In summary, here are 10 of our most popular marketing automation courses

  • International Business Environment: University of London
  • Integrated and Strategic Communication Campaigns: University of Colorado Boulder
  • Entrepreneurship I: Laying the Foundation: University of Illinois Urbana-Champaign
  • AI Agents and Agentic AI Architecture in Python: Vanderbilt University
  • Digital Transformation in Hospitality: Starweaver
  • Data Manipulation in RPA: UiPath
  • Get started with Mailchimp: Coursera
  • Strategic Leadership in Hospitality: Starweaver
  • Becoming a Sports Agent: Case Western Reserve University
  • ¿Qué hacer con tu estrategia digital en tiempos de cambio?: Tecnológico de Monterrey

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok