• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Insights

Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Popular Customer Insights Courses and Certifications


  • C

    Coursera

    Summarize and Evaluate Ethical AI Insights

    Skills you'll gain: Data Ethics, Prompt Engineering, AI literacy, Responsible AI, Data Synthesis, Personally Identifiable Information, LLM Application, Information Privacy, Large Language Modeling, Qualitative Research, Data Integrity, Performance Analysis, Key Performance Indicators (KPIs), Performance Measurement, Variance Analysis, Gap Analysis, Market Opportunities, Business Development, Business Strategy, Business Planning

    Beginner · Course · 1 - 4 Weeks

  • C

    CVS Health

    CVS Health Retail Customer Service

    Skills you'll gain: Active Listening, De-escalation Techniques, Greeting Customers, Customer Service, Cashiering, Empathy, Cross Selling, Retail Sales, Call Center Experience, Customer Support, Transaction Processing, Selling Techniques, Upselling, Retail Store Operations, Customer Complaint Resolution, Conflict Management, Product Knowledge, Team Oriented, Communication, Time Management

    ★ 4.6 (465) · Beginner · Professional Certificate · 3 - 6 Months

  • A

    Akamai Technologies, Inc.

    Akamai Customer Consulting and Support

    Skills you'll gain: Endpoint Security, Database Systems, Computer Security Incident Management, Security Management, Databases, Operating System Administration, Database Administration, Routing Protocols, Application Development, Network Architecture, Linux Commands, TCP/IP, Operating Systems, Web Design and Development, Cascading Style Sheets (CSS), Web Development, Data Structures, File I/O, Data Analysis, Software Development

    ★ 4.7 (373) · Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Digital Marketing: Customer Engagement Strategy

    Skills you'll gain: Customer Engagement, Digital Brand Strategy, Marketing Strategies, Driving engagement, Digital Marketing, Marketing Strategy and Techniques, Content Marketing, MarTech, Cross-Channel Marketing, Digital Media Strategy, Social Media Marketing, Loyalty Programs, Consumer Behaviour, Marketing Communications, Digital Advertising, Analytics, Generative AI, Data Analysis, Data Visualization, Data Collection

    ★ 4.5 (4.8K) · Beginner · Course · 1 - 4 Weeks

  • A

    AI CERTs

    Customer Experience in Telecommunication

    Skills you'll gain: Responsible AI, Data Ethics, PyTorch (Machine Learning Library), Tensorflow, Machine Learning Methods, Customer experience improvement, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Artificial Intelligence, Telecommunications, Network Performance Management, Generative AI Agents, Emerging Technologies, Wireless Networks, Network Architecture, Computer Networking, Digital Communications, Network Protocols, System Design and Implementation, Communication

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    YouTube Insights: Crack the Algorithm

    Skills you'll gain: Content Performance Analysis, Content Strategy, Social Media Analytics, Content Creation, Social Media Content, Driving engagement, Social Media Marketing, Digital Content, Key Performance Indicators (KPIs), Content Optimization, Growth Strategies, Performance Analysis, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

  • A

    AI Business School

    AI for Customer care

    Skills you'll gain: Agentic Workflows, Prompt Engineering, AI Workflows, Prompt Engineering Tools, Agentic systems, Generative AI Agents, Generative AI, AI Personalization, No-Code Development, Responsible AI, Risk Management, Large Language Modeling, AI literacy, AI Enablement, ChatGPT, Risk Analysis, LLM Application, Artificial Intelligence, Innovation, Productivity

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Financial Statements for Liquidity Insights

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Case Studies, Financial Analysis, Cash Flows, Balance Sheet, Data Storytelling, Benchmarking, Financial Data, Income Statement, Business Metrics, Communication, Performance Measurement, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    TikTok Insights: Crack the Algorithm

    Skills you'll gain: TikTok, Content Strategy, Social Media Content, Content Optimization, Content Performance Analysis, Driving engagement, Content Creation, Social Media Analytics, Drive Engagement, Social Media Marketing, AI Personalization, Social Media Strategy

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidades Anáhuac

    Customer Success: Conociendo al cliente

    Skills you'll gain: Customer Success Management, Customer Service, Customer Relationship Management, Customer experience strategy (CX), Customer Retention, Customer Support, Customer and Client Support, Customer Engagement, Customer Data Management, Performance Metric, Customer Relationship Management (CRM) Software, Customer experience improvement, Sales Process, Customer Acquisition Management, Business Metrics, Performance Measurement, Customer Analysis, Key Performance Indicators (KPIs), General Sales Practices, Customer Insights

    ★ 4.6 (53) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Facebook Insights: Crack the Algorithm

    Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Analysis, Social Media, Content Optimization, Social Media Marketing, Content Marketing, Social Media Analytics, Content Strategy, Content Creation, Driving engagement, Digital Content

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Fundamentals of Customer Acquisition Management

    Skills you'll gain: Customer Acquisition Management, Data-Driven Marketing, Marketing Analytics, Branding, Brand Marketing, Brand Management, Customer Engagement, Target Audience, Customer Insights, Marketing Channel, Marketing, Brand Loyalty, Customer Relationship Building, Campaign Management, Performance Measurement

    ★ 4.6 (14) · Beginner · Course · 1 - 4 Weeks

1…141516…426

In summary, here are 10 of our most popular customer insights courses

  • Summarize and Evaluate Ethical AI Insights: Coursera
  • CVS Health Retail Customer Service: CVS Health
  • Akamai Customer Consulting and Support: Akamai Technologies, Inc.
  • Digital Marketing: Customer Engagement Strategy: University of Illinois Urbana-Champaign
  • Customer Experience in Telecommunication: AI CERTs
  • YouTube Insights: Crack the Algorithm: Coursera
  • AI for Customer care: AI Business School
  • Financial Statements for Liquidity Insights: Coursera
  • TikTok Insights: Crack the Algorithm: Coursera
  • Customer Success: Conociendo al cliente: Universidades Anáhuac

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok