• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Effectiveness

Results for "marketing effectiveness"


  • G

    Google

    Capture and Captivate Your Audience

    Skills you'll gain: Conversion Funnel Analysis, Customer Retention, Target Market, Loyalty Programs, Customer Advocacy, Promotional Strategies

    ★ 4.9 (21) · Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    English for Effective Business Communications

    Skills you'll gain: English Language, Marketing, Language Competency, Business, Vocabulary, Telecommuting, Human Resources, People Management, Leadership and Management, Human Resource Management, Marketing Management, Business Communication, Recruitment, Promotional Strategies, Grammar

    ★ 4.7 (122) · Mixed · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    AI For Business Productivity - 2026

    Skills you'll gain: Prompt Engineering, Overcoming Objections, Closing (Sales), Rapport Building, Business Ethics, B2B Sales, Vibe coding, Prompt Patterns, Data Ethics, Price Negotiation, Content Performance Analysis, Negotiation, LLM Application, ChatGPT, AI Personalization, Generative AI Agents, Video Production, Artificial Intelligence, Generative AI, Content Creation

    ★ 4.6 (24) · Beginner · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Digital Media and Strategic Planning in Technology Markets

    Skills you'll gain: Value Propositions, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Marketing Planning, Search Engine Marketing, Digital Media Strategy, Web Analytics and SEO, Technology Strategies, Business Planning, Strategic Marketing, Campaign Management, Business Analysis Tools, Marketing Strategies, Google Ads

    ★ 4.4 (7) · Beginner · Course · 1 - 3 Months

  • U

    University of Virginia

    Mercadeo analítico

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Customer Analysis, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Case Studies, Return On Investment, Statistical Analysis, A/B Testing

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Créer du contenu pour Youtube avec Canva

    Skills you'll gain: Canva (Software), Logo Design, Video Production, Graphic and Visual Design Software, Graphic and Visual Design, Content Creation, Graphic Design, Creative Design, Content Marketing, Social Media Marketing, Social Media, Digital Marketing

    ★ 4.5 (17) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Minnesota

    Medical Technology and Evaluation

    Skills you'll gain: Payment Systems, Medical Devices, Healthcare Industry Knowledge, Patient Evaluation, Medical Equipment and Technology, Cost Benefit Analysis, Financial Systems, Clinical Trials, Health Technology, Clinical Data Management, Billing Systems, Clinical Research, Program Evaluation, Medical Billing, Estimation, Pharmaceuticals, Health Policy, Risk Analysis, Health Care Procedure and Regulation, Claims Processing

    ★ 4.5 (295) · Beginner · Course · 1 - 4 Weeks

  • W

    West Virginia University

    Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues

    Skills you'll gain: Sales Territory Management, Sales Management, Regional Sales, Sales, Marketing Budgets, Business Ethics, Legal Risk, Forecasting, Operating Budget, Budgeting, Market Share, Ethical Standards And Conduct, Performance Analysis, Commercial Laws, Pareto Chart, Cost Accounting, Market Analysis, Law, Regulation, and Compliance

    ★ 4.5 (58) · Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Management, User Research, Product Development, Target Audience, Product Strategy, Gap Analysis

    ★ 4.5 (49) · Beginner · Course · 1 - 4 Weeks

  • A

    Aptly

    Google Search Advertising Foundations

    Skills you'll gain: Google Ads, Advertising Campaigns, Performance Metric, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Measurement, Online Advertising, Digital Advertising, Advertising, Campaign Planning, Copywriting, Marketing Strategies, Bidding, Asset Management, Quality Assessment, Automation

    ★ 4.8 (10) · Beginner · Course · 1 - 3 Months

  • M

    McMaster University

    Finance for Everyone: Markets

    Skills you'll gain: Financial Market, Financial Systems, Securities (Finance), Capital Markets, Financial Trading, Derivatives, Equities, Financial Policy, Finance, International Finance, Investments, Market Dynamics, Market Analysis

    ★ 4.7 (416) · Beginner · Course · 1 - 4 Weeks

  • C

    Copenhagen Business School

    Unleashing the Impact of your Social Enterprise

    Skills you'll gain: Social Impact, Growth Strategies, Marketing Communications, Sustainable Development, Business Planning, Entrepreneurial Finance, Communication Strategies, Marketing and Public Relations, Entrepreneurship, Performance Measurement, Stakeholder Communications, Innovation, Franchising

    ★ 4.6 (80) · Beginner · Course · 1 - 3 Months

1…141142143…290

In summary, here are 10 of our most popular marketing effectiveness courses

  • Capture and Captivate Your Audience: Google
  • English for Effective Business Communications: University of California, Irvine
  • AI For Business Productivity - 2026: Alex Genadinik
  • Digital Media and Strategic Planning in Technology Markets: University of Colorado Boulder
  • Mercadeo analítico: University of Virginia
  • Créer du contenu pour Youtube avec Canva: Coursera
  • Medical Technology and Evaluation: University of Minnesota
  • Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues: West Virginia University
  • Market Research and Competitive Analysis: Microsoft
  • Google Search Advertising Foundations: Aptly

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok