Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.
University of London
Skills you'll gain: Financial Statements, Business Planning, Sampling (Statistics), Descriptive Statistics, Organizational Change, Organizational Structure, Change Management, Data Presentation, Leadership and Management, Professional Networking, Business Mathematics, Verbal Communication Skills, Team Performance Management, Business Strategy, Professional Development, Professionalism, Competitive Analysis, Linear Algebra, Mathematical Modeling, Market Analysis
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Mergers & Acquisitions, Business Valuation, Bankruptcies, Market Share, Corporate Finance, Corporate Strategy, Private Equity, Investment Banking, Liquidation, Market Analysis, Capital Markets, Financial Modeling, Corporate Communications, Market Dynamics, Competitive Analysis, Financial Analysis, Equities, Cash Flows, Governance, Balance Sheet
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Storytelling, Data Collection, Data Quality, Business Analytics, Data Visualization Software, Data-Driven Decision-Making, Analytics, Data Analysis, Analytical Skills, R (Software), Communication, Digital Marketing, Health Care
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Large Language Modeling, AI Enablement, ChatGPT, LLM Application, Responsible AI, Generative AI, Plan Execution, Organizational Strategy, Strategic Leadership, AI Product Strategy, Market Research, Business Leadership, Trend Analysis, OpenAI, AI literacy, Real Time Data, Artificial Intelligence, Data Ethics, Team Management, Data Analysis
Intermediate · Specialization · 3 - 6 Months

28DIGITAL
Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Selling Techniques, Market Opportunities, Innovation, Sales Process, Market Research, Market Analysis, Target Market, Marketing, General Sales Practices, Ideation, Marketing Strategy and Techniques, Marketing Strategies, Business Strategy, Strategic Marketing
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Technical Analysis, Market Trend, Risk Management, Financial Trading, Trend Analysis, Risk Analysis, Market Dynamics, Market Analysis, Verification And Validation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Technical Analysis, Financial Trading, Blockchain, Market Data, Digital Assets, Key Management, Market Trend, Business Modeling, Asset Management, Financial Market, Risk Management, Financial Analysis, Trend Analysis, Strategic Thinking, FinTech, Fraud detection, Market Analysis, Investments, Due Diligence, Finance
Mixed · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Focus Group, Qualitative Research, Surveys, Discussion Facilitation, Survey Creation, Market Research, Research, Research Reports, Recruitment, Research Methodologies, Interviewing Skills, Recruitment Strategies, Report Writing, Sample Size Determination
Intermediate · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Market Dynamics, Revenue Management, Cost Accounting, Supply And Demand, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Marketing Channel, Regression Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Portfolio Management, Project Portfolio Management, Competitive Analysis, Portfolio Risk, Financial Market, Financial Systems, Securities Trading, Financial Trading, Investment Management, Project Management Office (PMO), Asset Management, Program Management, Investments, Equities, Organizational Strategy, Market Data, Return On Investment, Market Analysis, Capital Markets, Risk Management
Beginner · Specialization · 3 - 6 Months

Advanced · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: B2B Sales, Sales Pipelines, Sales Process, Sales, Sales Management, Sales Strategy, Closing (Sales), Selling Techniques, Sales Prospecting, Sales Presentation, Conversion Funnel Analysis, Decision Making, Prospecting and Qualification, Negotiation, Risk Mitigation, Risk Management
Intermediate · Course · 1 - 4 Weeks