• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing

Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • U

    University of London

    International Business Essentials

    Skills you'll gain: Financial Statements, Business Planning, Sampling (Statistics), Descriptive Statistics, Organizational Change, Organizational Structure, Change Management, Data Presentation, Leadership and Management, Professional Networking, Business Mathematics, Verbal Communication Skills, Team Performance Management, Business Strategy, Professional Development, Professionalism, Competitive Analysis, Linear Algebra, Mathematical Modeling, Market Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2K reviews

    Intermediate · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Corporate Restructuring and Valuation Strategies

    Skills you'll gain: Mergers & Acquisitions, Business Valuation, Bankruptcies, Market Share, Corporate Finance, Corporate Strategy, Private Equity, Investment Banking, Liquidation, Market Analysis, Capital Markets, Financial Modeling, Corporate Communications, Market Dynamics, Competitive Analysis, Financial Analysis, Equities, Cash Flows, Governance, Balance Sheet

    Mixed · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics: Communicating with Data

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Storytelling, Data Collection, Data Quality, Business Analytics, Data Visualization Software, Data-Driven Decision-Making, Analytics, Data Analysis, Analytical Skills, R (Software), Communication, Digital Marketing, Health Care

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    660 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Harnessing AI for Business Impact

    Skills you'll gain: Large Language Modeling, AI Enablement, ChatGPT, LLM Application, Responsible AI, Generative AI, Plan Execution, Organizational Strategy, Strategic Leadership, AI Product Strategy, Market Research, Business Leadership, Trend Analysis, OpenAI, AI literacy, Real Time Data, Artificial Intelligence, Data Ethics, Team Management, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • 2

    28DIGITAL

    Value Creation Through Innovation

    Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Selling Techniques, Market Opportunities, Innovation, Sales Process, Market Research, Market Analysis, Target Market, Marketing, General Sales Practices, Ideation, Marketing Strategy and Techniques, Marketing Strategies, Business Strategy, Strategic Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    725 reviews

    Intermediate · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Technical Trading: Reversal Patterns Mastery

    Skills you'll gain: Technical Analysis, Market Trend, Risk Management, Financial Trading, Trend Analysis, Risk Analysis, Market Dynamics, Market Analysis, Verification And Validation

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Cryptocurrency Trading & Technical Analysis

    Skills you'll gain: Technical Analysis, Financial Trading, Blockchain, Market Data, Digital Assets, Key Management, Market Trend, Business Modeling, Asset Management, Financial Market, Risk Management, Financial Analysis, Trend Analysis, Strategic Thinking, FinTech, Fraud detection, Market Analysis, Investments, Due Diligence, Finance

    Mixed · Course · 1 - 3 Months

  • U

    University of California, Davis

    Qualitative Research

    Skills you'll gain: Focus Group, Qualitative Research, Surveys, Discussion Facilitation, Survey Creation, Market Research, Research, Research Reports, Recruitment, Research Methodologies, Interviewing Skills, Recruitment Strategies, Report Writing, Sample Size Determination

    4.6
    Rating, 4.6 out of 5 stars
    ·
    474 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Cost and Economics in Pricing Strategy

    Skills you'll gain: Market Dynamics, Revenue Management, Cost Accounting, Supply And Demand, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Marketing Channel, Regression Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    694 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Investment Management and Capital Markets

    Skills you'll gain: Portfolio Management, Project Portfolio Management, Competitive Analysis, Portfolio Risk, Financial Market, Financial Systems, Securities Trading, Financial Trading, Investment Management, Project Management Office (PMO), Asset Management, Program Management, Investments, Equities, Organizational Strategy, Market Data, Return On Investment, Market Analysis, Capital Markets, Risk Management

    Beginner · Specialization · 3 - 6 Months

  • M

    Microsoft

    AI-Enhanced Prospecting and Sales Techniques

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Navigate Sales Funnel

    Skills you'll gain: B2B Sales, Sales Pipelines, Sales Process, Sales, Sales Management, Sales Strategy, Closing (Sales), Selling Techniques, Sales Prospecting, Sales Presentation, Conversion Funnel Analysis, Decision Making, Prospecting and Qualification, Negotiation, Risk Mitigation, Risk Management

    Intermediate · Course · 1 - 4 Weeks

1…145146147…256

In summary, here are 10 of our most popular marketing courses

  • International Business Essentials: University of London
  • Corporate Restructuring and Valuation Strategies: EDUCBA
  • Introduction to Business Analytics: Communicating with Data : University of Illinois Urbana-Champaign
  • Harnessing AI for Business Impact: Coursera
  • Value Creation Through Innovation: 28DIGITAL
  • Technical Trading: Reversal Patterns Mastery: EDUCBA
  • Cryptocurrency Trading & Technical Analysis: EDUCBA
  • Qualitative Research: University of California, Davis
  • Cost and Economics in Pricing Strategy: University of Virginia
  • Investment Management and Capital Markets: EDUCBA

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok