Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.
University of Pennsylvania
Skills you'll gain: Resilience, Goal Setting, Emotional Intelligence, Positivity, Smart Goals, Optimism, Research Methodologies, Overcoming Obstacles, Research Design, Empathy, Productivity, Positive Behavior Support, Cognitive flexibility, Relationship Building, Personal Development, Self-Awareness, Qualitative Research, Research, Empowerment, Psychology
Beginner · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Experimentation, Product Testing, Laboratory Testing, Laboratory Experience, Food and Beverage, Consumer Behaviour, Scientific Methods, Systems Of Measurement, Case Studies, Quality Assurance, Physiology, Research Design, Usability Testing, Science and Research, Data Collection, Statistical Analysis, Nutrition and Diet, Human Factors, Anatomy, Product Development
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Market Trend, Consumer Behaviour, Trend Analysis, Competitive Analysis, Strategic Decision-Making
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Content Strategy, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
Beginner · Specialization · 1 - 3 Months

Universidad de los Andes
Skills you'll gain: Sustainable Business, Strategic Marketing, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Marketing Management, Consumer Behaviour, Branding, Market Analysis, Target Market, Marketing Strategy and Techniques, Product Strategy, Marketing Channel
Mixed · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Market Opportunities, Retail Sales, Supply Chain, E-Commerce, Market Dynamics, Vendor Relationship Management, Cross-Channel Marketing, Growth Strategies, Supply Chain Planning, Promotional Strategies, Company, Product, and Service Knowledge, Strategic Partnership, Consumer Behaviour, Customer experience strategy (CX)
Beginner · Course · 1 - 4 Weeks

University of Toronto
Skills you'll gain: Stress Management, Mental Health, Resilience, Crisis Intervention, Mindfulness, Cognitive Behavioral Therapy, Behavior Management, Preventative Care, Empathy, Psychology, Social Skills
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Influencing, Persuasive Communication, Organizational Change, Change Management, Overcoming Obstacles, Behavioral Economics, Decision Making, Consumer Behaviour, Case Studies
Beginner · Course · 1 - 4 Weeks

Lund University
Skills you'll gain: Sustainable Business, Sustainable Development, Sustainable Systems, Socioeconomics, Environmental Social And Corporate Governance (ESG), Economics, Environmental Policy, Business Strategies, Consumer Behaviour, Climate Change Mitigation
Beginner · Course · 1 - 3 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Land Management, Supply Chain, Food and Beverage, Supply Chain Systems, Transportation, Supply Chain, and Logistics, Supply Chain Management, Supply And Demand, Production Management, Environment and Resource Management, Market Dynamics, Technology Solutions, Consumer Behaviour
Intermediate · Course · 1 - 4 Weeks

Yonsei University
Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, Product Development, Competitive Analysis, Business Strategy, Change Management, Case Studies
Mixed · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Business Strategy, Sustainability Reporting, Environmental Issue, Strategic Thinking, Strategic Decision-Making, Compliance Management, Stakeholder Engagement, Consumer Behaviour
Beginner · Course · 1 - 3 Months