Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Instagram, Video Editing, Content Scheduling, Content Performance Analysis, Drive Engagement, Storytelling, Social Media Analytics, Social Media Content, Canva (Software), Content Optimization, Content Creation, Design Elements And Principles, Paid media, Graphic and Visual Design, Driving engagement, Competitive Analysis, Content Strategy, Analytics, Visual Design, Marketing
Beginner · Specialization · 3 - 6 Months

ESSEC Business School
Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Asset Management, Hospitality, Marketing, Revenue Forecasting, Demand Planning, Financial Forecasting, Hotels and Accommodations, Target Market, Customer Demand Planning, Hotel Operations, Marketing Channel
Beginner · Specialization · 3 - 6 Months

ESSCA School of Management
Skills you'll gain: Persona (User Experience), Design Thinking, Persona Development, Human Centered Design, Generative AI, AI literacy, Innovation, User Research, Responsible AI, User Centered Design, Solution Design, Product Development, Ideation, Customer Analysis, Customer Insights, Market Research, Needs Assessment
Beginner · Course · 1 - 4 Weeks

Interactive Brokers
Skills you'll gain: Derivatives, Equities, Futures Exchange, Risk Analysis, Financial Trading, International Finance, Investments, Securities Trading, Financial Market, Portfolio Risk, Risk Management, Financial Analysis, Financial Statement Analysis, Market Analysis, Market Data, Investment Management, Capital Markets, General Finance, Tax, Financial Accounting
Beginner · Specialization · 3 - 6 Months

STARWEAVER
Skills you'll gain: Sales Presentations, Sales Presentation, Overcoming Objections, Value Propositions, Marketing Collateral, Storytelling, Product Demonstration, Presentations, Selling Techniques, Upselling, Sales Strategy, Cross Selling, Sales, Data Storytelling, Proposal Development, Return On Investment, Verbal Communication Skills, Price Negotiation, Customer Success Management, Cross-Functional Collaboration
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Professional Networking, LinkedIn, Professional Development, Relationship Building, Follow Through, Interpersonal Communications, Professionalism, Business Communication, Rapport Building, Verbal Communication Skills, Communication, Community Outreach, Collaboration, General Networking, Business Marketing, Personal Development, Business Relationship Management, Business Leadership, Leadership Development, Growth Strategies
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: AI Personalization, Data Storytelling, Conversion Funnel Analysis, Data Presentation, Power BI, Upselling, Marketing Automation, Dashboard, Dashboard Creation, Personalized Campaigns, Sales Pipelines, Microsoft Copilot, Journey Mapping, Lead Generation, Management Reporting, Business Process Automation, Performance Reporting, Return On Investment, Customer Analysis, Prospecting and Qualification
Beginner · Course · 1 - 3 Months

Pearson
Skills you'll gain: Entrepreneurship, Organizational Structure, New Business Development, Business Development, Business Strategy, Global Marketing, Leadership, Business Management, Corporate Strategy, Business Planning, Competitive Analysis, Market Opportunities, Strategic Decision-Making, Business Risk Management, Market Dynamics, Decision Making, Innovation, Risk Analysis
Beginner · Course · 1 - 4 Weeks

John Wiley & Sons
Skills you'll gain: Business Planning, Business Strategy, Business Strategies, Business Ethics, Financial Statement Analysis, Plan Execution, Financial Statements, Competitive Analysis, Growth Strategies, Strategic Planning, Strategic Thinking, Competitive Intelligence, Business Modeling, Financial Forecasting, Culture Transformation, Strategic Decision-Making, Strategic Marketing, Portfolio Management, Market Analysis, Entrepreneurship
Beginner · Specialization · 3 - 6 Months

University of New Mexico
Skills you'll gain: International Finance, Social Sciences, Economics, Policy, and Social Studies, International Relations, Social Studies, Political Sciences, Economic Development, Culture, Global Marketing, Socioeconomics, Cultural Diversity, World History, Intercultural Competence, Business Economics, Cultural Sensitivity, Economics, Business, Financial Market
Mixed · Course · 1 - 3 Months
Arizona State University
Skills you'll gain: Business Ethics, Sales Presentations, Meeting Facilitation, Marketing Design, English Language, Business Correspondence, Brainstorming, Ethical Standards And Conduct, Negotiation, Purchasing, Presentations, Product Planning, Telephone Skills, Business Writing, Marketing Materials, Business Communication, Business Planning, Financial Analysis, Communication, Marketing
Intermediate · Specialization · 3 - 6 Months
Chris Croft Training
Skills you'll gain: Time Management, Delegation Skills, Prioritization, Productivity, Smart Goals, Goal Setting, Goal-Oriented, Strategic Prioritization, Organizational Skills, Business Priorities, Mental Concentration, Calendar Management, Action Oriented, Productivity Software, Personal Development, Operational Efficiency, Organizational Effectiveness, Systems Thinking, Marketing Effectiveness, Assertiveness
Mixed · Course · 1 - 3 Months