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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • C

    Coursera

    Copywriting with ChatGPT: Produce Compelling Copy That Sells

    Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Product Knowledge, Value Propositions, Marketing Communications, Editing, AI Integrations

    ★ 4.7 (81) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Business Execution: Ops, Team Management & Communication

    Skills you'll gain: Purchasing, Workflow Management, Business Workflow Analysis, Supplier Relationship Management, Internal Communications, Systems Thinking, Process Mapping, Operational Efficiency, Contract Management, Supplier Management, Proposal Writing, Negotiation, Leadership Studies, Team Leadership, AI Enablement, Leadership, Operations Management, Communication, Business, Team Management

    ★ 4.5 (301) · Beginner · Specialization · 1 - 3 Months

  • I

    Interactive Brokers

    Derivatives - Options & Futures

    Skills you'll gain: Derivatives, Futures Exchange, Financial Trading, Financial Market, Risk Management, Market Analysis, Capital Markets, Risk Analysis, Investments, Equities, Market Dynamics, Profit and Loss (P&L) Management, Decision Making

    ★ 4.5 (275) · Intermediate · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    ¿Qué hacer con tu estrategia digital en tiempos de cambio?

    Skills you'll gain: Customer Engagement, Target Market, Target Audience, Digital Advertising, Digital Analysis, Customer Retention, Customer Relationship Building, Search Engine Optimization, Sales Prospecting, Brand Loyalty, Digital Brand Strategy, Digital Media Strategy, Lead Generation, Prospecting and Qualification, Digital Marketing, Marketing Strategies, Strategic Communication, Customer experience strategy (CX), Digital Marketing Tools, Cash Flows

    ★ 4.9 (147) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Establishing Product-Market Fit

    Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Target Audience, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, Customer Analysis, Product Planning, Agile Product Development, Market Analysis, Product Requirements, User Feedback, Product Testing, Usability Testing, Continuous Improvement Process, Ideation

    ★ 4.6 (89) · Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Global Impact: Cultural Psychology

    Skills you'll gain: Branding, Diversity Marketing, Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Responsiveness, Cultural Diversity, Brand Awareness, Cultural Sensitivity, Culture, Intercultural Competence, Market Opportunities, Strategic Marketing, Marketing Strategies, Marketing

    ★ 4.7 (185) · Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Corporate Communications

    Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media Marketing, Social Media, Social Media Management, Business Communication, Telecommuting, Stakeholder Communications, Workplace inclusivity, Employee Retention, Diversity and Inclusion

    ★ 4.6 (157) · Beginner · Specialization · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Estrategias de Emprendimiento

    Skills you'll gain: Supplier Management, Business Planning, Entrepreneurship, Supplier Performance Management, Business Strategies, Supplier Relationship Management, New Business Development, Growth Strategies, Business Development, Business Strategy, Business Modeling, Business Valuation, Entrepreneurial Finance, Sales Presentations, Market Opportunities, Financial Analysis, Strategic Thinking, Strategic Marketing, Competitive Analysis, Market Analysis

    ★ 4.8 (83) · Beginner · Course · 1 - 3 Months

  • S

    SkillUp

    Product Management: Developing and Delivering a New Product

    Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Product Planning, Project Management Life Cycle, Product Design, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Commercialization, Stakeholder Analysis, Market Analysis, Team Building, Stakeholder Communications, Market Research, Team Management

    ★ 4.7 (153) · Beginner · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Introducción al mercado

    Skills you'll gain: Strategic Marketing, Marketing Planning, Marketing, Product Planning, Marketing Strategies, Marketing Analytics, Market Research, Go To Market Strategy, Marketing Budgets, Data-Driven Marketing, Market Opportunities, Product Marketing, Business Analytics, Market Analysis, Target Market, Promotional Strategies, Marketing Channel, Budgeting, Product Promotion, Business

    ★ 4.8 (291) · Mixed · Course · 1 - 3 Months

  • U

    University of Michigan

    Personal Branding: Stand Out and Succeed

    Skills you'll gain: Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Concision, Creativity, Case Studies

    ★ 4.7 (164) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Principles of Public Relations

    Skills you'll gain: Strategic Communication, Public Relations, Communication Planning, Marketing and Public Relations, Corporate Communications, Corporate Sustainability, Ethical Standards And Conduct, Media Relations, Business Ethics, Branding, Research, Stakeholder Engagement

    ★ 4.7 (662) · Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing courses

  • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera
  • Business Execution: Ops, Team Management & Communication: Coursera
  • Derivatives - Options & Futures: Interactive Brokers
  • ¿Qué hacer con tu estrategia digital en tiempos de cambio?: Tecnológico de Monterrey
  • Establishing Product-Market Fit: University of Maryland, College Park
  • Global Impact: Cultural Psychology: University of Illinois Urbana-Champaign
  • Corporate Communications: University of California, Irvine
  • Estrategias de Emprendimiento: Tecnológico de Monterrey
  • Product Management: Developing and Delivering a New Product: SkillUp
  • Introducción al mercado: Universidad Nacional Autónoma de México

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