• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing

Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Instagram Content Creator Pro

    Skills you'll gain: Instagram, Video Editing, Content Scheduling, Content Performance Analysis, Drive Engagement, Storytelling, Social Media Analytics, Social Media Content, Canva (Software), Content Optimization, Content Creation, Design Elements And Principles, Paid media, Graphic and Visual Design, Driving engagement, Competitive Analysis, Content Strategy, Analytics, Visual Design, Marketing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    774 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Hotel Management: Distribution, Revenue and Demand Management

    Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Asset Management, Hospitality, Marketing, Revenue Forecasting, Demand Planning, Financial Forecasting, Hotels and Accommodations, Target Market, Customer Demand Planning, Hotel Operations, Marketing Channel

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Foundations of Effective Business Planning

    Skills you'll gain: Business Planning, Business Strategy, Business Strategies, Business Ethics, Competitive Analysis, Strategic Planning, Strategic Thinking, Competitive Intelligence, Strategic Marketing, Strategic Communication, Organizational Strategy, Market Intelligence, Market Analysis, Consumer Behaviour, Target Market, Customer Analysis, Market Research, Smart Goals, Goal Setting, Stakeholder Communications

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Use Canva to Design Digital Course Collateral

    Skills you'll gain: Canva (Software), Color Theory, Color Matching, Developing Training Materials, Course Development, Design, Digital Design, Design Elements And Principles, Graphic Design, Creative Design, Graphic and Visual Design Software, Marketing, Social Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Strategic Management

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Planning, Strategic Leadership, Organizational Strategy, Business Transformation, Brand Strategy, Corporate Strategy, Technology Strategies, Competitive Analysis, Global Marketing, Case Studies, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.6K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Business Plans For Dummies

    Skills you'll gain: Business Planning, Business Strategy, Business Strategies, Business Ethics, Financial Statement Analysis, Plan Execution, Financial Statements, Competitive Analysis, Growth Strategies, Strategic Planning, Strategic Thinking, Competitive Intelligence, Business Modeling, Financial Forecasting, Culture Transformation, Strategic Decision-Making, Strategic Marketing, Portfolio Management, Market Analysis, Entrepreneurship

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    STARWEAVER

    AI Content Creation for Professional Writers

    Skills you'll gain: Prompt Engineering, Content Creation, Generative AI, Keyword Research, Writing and Editing, Search Engine Optimization, Writing, Content Development and Management, Content Marketing, Digital Content, Content Strategy, Digital Publishing, Editing, Artificial Intelligence, Scalability, Workflow Management, Content Management, Cross-Channel Marketing, Proofreading

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Getting Started with Facebook

    Skills you'll gain: Facebook, Social Media, Safety and Security, digital literacy, Security Awareness, Personally Identifiable Information, Information Privacy, Relationship Building, Social Media Strategy, Social Media Content, Web Presence, User Accounts, UI Components, Online Advertising, Security Controls, Registration, User Interface (UI), Data Sharing, Web Content, Communication

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Invest in Yourself: Crafting an Incredible Personal Brand

    Skills you'll gain: Brand Strategy, Brand Marketing, Campaign Planning, Professional Networking, Brand Management, Branding, Storytelling, Mentorship, Communication Planning, Strategic Communication, Personal Attributes, Web Presence, Professional Development, LinkedIn, Overcoming Obstacles, Self-Awareness, Personal Integrity, Relationship Building, Recognizing Others, Personal Development

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Growing a Business

    Skills you'll gain: Intellectual Property, Growth Strategies, Sales Process, Entrepreneurship, Commercialization, Business Strategy, Marketing, Strategic Partnership, Sales, Sustainable Business, Mergers & Acquisitions, Innovation, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    ¿Cómo persuadir? Jugando con palabras, imágenes y números

    Skills you'll gain: Persuasive Communication, Presentations, Communication, Visual Storytelling, Microsoft PowerPoint, Infographics, Data Literacy, Analysis, Data Storytelling, Data Presentation, Persona (User Experience), Statistical Methods, Psychology

    4.4
    Rating, 4.4 out of 5 stars
    ·
    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Create a Promotional Video using Canva

    Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Promotional Materials, Copywriting, Promotional Strategies, Social Media Content, Driving engagement, Multimedia, Product Promotion, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations

    4.3
    Rating, 4.3 out of 5 stars
    ·
    1.1K reviews

    Beginner · Guided Project · Less Than 2 Hours

1…153154155…287

In summary, here are 10 of our most popular marketing courses

  • Instagram Content Creator Pro: Coursera
  • Hotel Management: Distribution, Revenue and Demand Management: ESSEC Business School
  • Foundations of Effective Business Planning: John Wiley & Sons
  • Use Canva to Design Digital Course Collateral: Coursera
  • Strategic Management: Copenhagen Business School
  • Business Plans For Dummies: John Wiley & Sons
  • AI Content Creation for Professional Writers: STARWEAVER
  • Getting Started with Facebook: John Wiley & Sons
  • Invest in Yourself: Crafting an Incredible Personal Brand: Madecraft
  • Growing a Business: Pearson

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok