• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing

Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • U

    University of Minnesota

    User Research and Design

    Skills you'll gain: UI/UX Research, User Research, Design Research, User Experience, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Ideation, User Interface (UI), Qualitative Research, User Interface (UI) Design, Surveys, Data Collection, Persona Development, Data Analysis, Interviewing Skills, People Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    472 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Business Execution: Ops, Team Management & Communication

    Skills you'll gain: Purchasing, Workflow Management, Business Workflow Analysis, Supplier Relationship Management, Internal Communications, Systems Thinking, Process Mapping, Operational Efficiency, Contract Management, Supplier Management, Proposal Writing, Negotiation, Leadership Studies, Team Leadership, AI Enablement, Leadership, Operations Management, Communication, Business, Team Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    301 reviews

    Beginner · Specialization · 1 - 3 Months

  • P

    Peking University

    Management Communication 管理沟通

    Skills you'll gain: Non-Verbal Communication, Internal Communications, Team Management, Strategic Communication, Business Communication, Corporate Communications, Negotiation, Interpersonal Communications, Communication, Meeting Facilitation, Verbal Communication Skills, Communication Strategies, Intercultural Competence, Culture, Cultural Diversity, Behavior Management, Cultural Sensitivity, Interviewing Skills, Public Speaking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    177 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Create a Facebook Business Page

    Skills you'll gain: Facebook, Social Media, Social Media Management, Instagram, Social Media Strategy, Web Presence, Administration, Editing, Customer Communications Management, Marketing Automation, Marketing, Automation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    110 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Increase SEO Traffic with WordPress

    Skills you'll gain: WordPress, Search Engine Optimization, Web Analytics and SEO, Blogs, Content Optimization, Web Analytics, Content Performance Analysis, Web Content, Keyword Research, Content Management, Marketing, Analytics, Web Design, Web Development, User Experience

    4.5
    Rating, 4.5 out of 5 stars
    ·
    800 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • I

    IESE Business School

    Communicating with Presence

    Skills you'll gain: Persuasive Communication, Oral Expression, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Communication Planning, Public Relations, Digital Media Strategy, Digital Marketing, Leadership, Stakeholder Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    174 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Pennsylvania

    Social Impact Strategy: Tools for Entrepreneurs and Innovators

    Skills you'll gain: Social Impact, Design Thinking, Performance Measurement, Innovation, Entrepreneurship, Business Modeling, Strategic Thinking, Ideation, Program Evaluation, Organizational Structure, Needs Assessment, Growth Strategies, Competitive Analysis, Market Analysis, Product Testing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Interactive Brokers

    Forex - Trading Around the World

    Skills you'll gain: Financial Trading, International Finance, Financial Market, Securities Trading, Equities, Capital Markets, Securities (Finance), Market Data, Market Dynamics, Market Liquidity, Investments, Portfolio Risk, Profit and Loss (P&L) Management, Market Analysis, Order Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    243 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Economía y Finanzas de Empresas

    Skills you'll gain: Business Economics, Market Dynamics, Economics, Economic Development, Financial Policy, Economics, Policy, and Social Studies, Market Analysis, Public Policies, Business Acumen, International Finance, Consumer Behaviour, Policy Analysis, Supply And Demand, Fiscal Management, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    642 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Austral

    Estrategia Empresarial

    Skills you'll gain: New Business Development, Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Market Share, Business Development, Market Dynamics, Corporate Strategy, Innovation, Business Priorities, Growth Strategies, Market Analysis, Strategic Marketing, Value Propositions, Business Administration, Product Strategy, Emerging Technologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    509 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Маркетинг в цифровом мире

    Skills you'll gain: MarTech, Marketing, Digital Marketing Tools, Product Promotion, Promotional Strategies, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Market Dynamics, Marketing Channel, Product Development, Digital Marketing, Digital Transformation, Consumer Behaviour, New Product Development, Customer Engagement, E-Commerce, Innovation, Empowerment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    Emory University

    Consulting Tools and Tips

    Skills you'll gain: Consulting, Management Consulting, Excel Formulas, Benchmarking, Microsoft Excel, Analytical Skills, Business Research, Data Collection, Spreadsheet Software, Competitive Intelligence, Market Research, Competitive Analysis, Data Modeling, Performance Measurement, Supply Chain, Business Strategy, Market Dynamics, Gap Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    414 reviews

    Beginner · Course · 1 - 3 Months

1…153154155…254

In summary, here are 10 of our most popular marketing courses

  • User Research and Design: University of Minnesota
  • Business Execution: Ops, Team Management & Communication: Coursera
  • Management Communication 管理沟通: Peking University
  • Create a Facebook Business Page: Coursera
  • Increase SEO Traffic with WordPress: Coursera
  • Communicating with Presence: IESE Business School
  • Social Impact Strategy: Tools for Entrepreneurs and Innovators: University of Pennsylvania
  • Forex - Trading Around the World: Interactive Brokers
  • Economía y Finanzas de Empresas: Universidad de Palermo
  • Estrategia Empresarial: Universidad Austral

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok