Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Universidad de Palermo
Skills you'll gain: Business Economics, Market Dynamics, Economics, Economic Development, Financial Policy, Economics, Policy, and Social Studies, Market Analysis, Public Policies, Business Acumen, International Finance, Consumer Behaviour, Policy Analysis, Supply And Demand, Fiscal Management, Decision Making
Beginner · Course · 1 - 4 Weeks

University of New Mexico
Skills you'll gain: Global Marketing, International Finance, International Relations, Intercultural Competence, Business Economics, Organizational Structure, Staff Management, Business Management, Human Resource Management, Market Analysis, Economics, Workforce Management, Cultural Diversity, Business Strategy, Entrepreneurship, Market Dynamics, Business Intelligence, Economic Development
Mixed · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Strategic Decision-Making, Data-Driven Marketing, Data Strategy, Analytics, Financial Data, Social Media Analytics, Marketing Analytics, Market Analysis, Customer Insights, Big Data, Analysis, Social Media, Customer Analysis, Business, Retail Store Operations, Marketing Strategies, Brand Management, Banking
Beginner · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Pharmaceuticals, Medical Devices, Health Care Procedure and Regulation, Health Care, Medical Equipment and Technology, Health Technology, Biomedical Technology, Market Dynamics, Health Policy, Innovation, Financial Regulations, Cultural Diversity, Regulatory Affairs, Insurance, Market Trend, Stakeholder Analysis
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning
Beginner · Specialization · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, International Relations, International Finance, Intercultural Competence, World History, Economics, Market Dynamics, Cultural Diversity, Business Management, Political Sciences, Export Control, Business Economics, Business Strategy, Economic Development, Policy Analysis, Corporate Strategy, Investments, Risk Management, Competitive Analysis, Business Development
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: UI/UX Research, User Research, Design Research, User Experience, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Ideation, User Interface (UI), Qualitative Research, User Interface (UI) Design, Surveys, Data Collection, Persona Development, Data Analysis, Interviewing Skills, People Analytics
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Marketing Tools, Innovation, Marketing, Promotional Strategies, Marketing Strategies, Marketing Management, New Product Development, Product Development, Digital Brand Strategy, Strategic Marketing, Digital Media Strategy, Digital Marketing, Consumer Behaviour, Product Promotion, Market Dynamics, Business-To-Consumer, Digital Transformation, Customer Engagement, Branding
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Metric, Campaign Management, Performance Analysis, Online Advertising, Keyword Research, Performance marketing, Performance Measurement, Bidding, Conversion Funnel Analysis, Digital Advertising, Digital Marketing Campaigns, Web Analytics, Campaign Planning, Registration, Advertising, Digital Marketing
Beginner · Specialization · 1 - 3 Months
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Strategic Partnership, Business Strategy, Strategic Thinking, Product Strategy, Game Theory, Competitive Analysis, Corporate Strategy, New Product Development, Strategic Decision-Making, Market Dynamics, Go To Market Strategy, Product Design, Innovation, Market Analysis, Coordination
Mixed · Course · 1 - 3 Months

Peking University
Skills you'll gain: Product Marketing, Product Promotion, Interviewing Skills, Product Knowledge, Business Marketing, Oral Comprehension, Language Competency, Business Communication, Literacy, Verbal Communication Skills, Customer Complaint Resolution, Oral Expression, Vocabulary, Customer Service, Language Learning, Business, Marketing Strategies, Customer Support, On-The-Job Training, Peer Review
Intermediate · Course · 1 - 3 Months

California Institute of the Arts
Skills you'll gain: Competitive Analysis, Business Planning, Business Strategy, Business Strategies, Market Analysis, Market Opportunities, Value Propositions, Peer Review, Market Research, Entrepreneurship, Service Design, Constructive Feedback, Goal Setting, Needs Assessment
Beginner · Course · 1 - 3 Months