Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Emory University
Skills you'll gain: Consulting, Management Consulting, Excel Formulas, Benchmarking, Microsoft Excel, Analytical Skills, Business Research, Data Collection, Spreadsheet Software, Competitive Intelligence, Market Research, Competitive Analysis, Data Modeling, Performance Measurement, Supply Chain, Business Strategy, Market Dynamics, Gap Analysis
Beginner · Course · 1 - 3 Months
University of California San Diego
Skills you'll gain: Design Research, User Experience Design, Experience Design, UI/UX Research, User Experience, User Research, Ideation, Prototyping, Design Thinking, User Centered Design, Persona (User Experience), Usability, Research Methodologies, Innovation, Storyboarding
Mixed · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: Closing (Sales), Booking (Sales), Overcoming Objections, Sales Process, Selling Techniques, Sales Prospecting, HubSpot CRM, Sales, Prospecting and Qualification, General Sales Practices, Sales Strategy, Customer Relationship Management (CRM) Software, Customer Relationship Management, Lead Generation, Negotiation, Business Writing, LinkedIn, Value Propositions, Planning
Beginner · Course · 1 - 3 Months

Institut Mines-Télécom
Skills you'll gain: Growth Strategies, Digital Analysis, Performance Measurement, Key Performance Indicators (KPIs), Process Analysis, Digital Transformation, Performance Analysis, Business Analysis, Company, Product, and Service Knowledge, Analysis, Business Transformation, Digital Assets, Business Planning, Marketing Management, Business Valuation, Entrepreneurship, General Sales Practices, Emerging Technologies, Law, Regulation, and Compliance, Business Management
Beginner · Specialization · 3 - 6 Months

Interactive Brokers
Skills you'll gain: Derivatives, Futures Exchange, Financial Trading, Financial Market, Risk Management, Market Analysis, Capital Markets, Risk Analysis, Investments, Equities, Market Dynamics, Profit and Loss (P&L) Management, Decision Making
Intermediate · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Talent Management, Business Priorities, Strategic Leadership, Strategic Prioritization, Prioritization, Workforce Development, Business Leadership, Organizational Strategy, People Development, Leadership and Management, Business Management, Leadership, Organizational Leadership, Human Capital, Strategic Thinking, Corporate Strategy, Business Strategy, People Management, Business Modeling, Persona (User Experience)
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Design, Digital Design, Design Elements And Principles, Product Design, Creative Design, Design Software, Digital Analysis, Graphic and Visual Design Software, Layout Design, Digital Assets, Intellectual Property, Web Analytics, Sales Enablement, Graphic Design, Journals, Marketing, Business Development
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Animations, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Content Creation, Digital Publishing, Multimedia, Video Production, Media Production, Data Sharing, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Success Management, Salesforce, Dashboard, Sales Operations, Service Management, Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Support, Data Visualization, Customer Support, Sales Management, Customer and Client Support, Customer Service, Inside Sales, Data Storytelling, Performance Reporting, Business Reporting, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Communication Planning, Target Audience, Campaign Planning, Corporate Communications, Stakeholder Communications, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Brand Strategy, Communication Strategies, Integrated Marketing Communications, Target Market, Media Planning, Promotional Strategies, Branding, Earned Media, Brand Management, Business Strategy
Beginner · Course · 1 - 4 Weeks

Shanghai Jiao Tong University
Skills you'll gain: Human Factors, Marketing Psychology, Organizational Leadership, Consumer Behaviour, Organizational Development, Psychological Evaluations, Professional Development, Organizational Effectiveness, Leadership Studies, Mental Health Diseases and Disorders, Psychology, Workforce Development, Mental and Behavioral Health, Occupational Safety And Health, Community Mental Health Services, Personal Development, Leadership, Criminal Investigation and Forensics, Human Development, Advertising
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Content Performance Analysis, Driving engagement, Drive Engagement, Content Strategy, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Digital Analysis, Social Media Strategy, Social Media Management, Video Production, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours