Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Instagram, Meta Ads Manager, Advertising Campaigns, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media Content, Digital Advertising, E-Commerce, Account Management
Intermediate · Guided Project · Less Than 2 Hours

Duke University
Skills you'll gain: Advertising, Media and Communications, Advertising Campaigns, Online Advertising, Digital Advertising, Electronic Media, Culture, Marketing Psychology, Diversity Marketing, Consumer Behaviour, Ethical Standards And Conduct
Mixed · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Generative Engine Optimization (GEO), Keyword Research, Blogs, Search Engine Optimization, Web Analytics and SEO, Copywriting, Content Optimization, Web Analytics, Large Language Modeling, Search Engine Marketing, Web Content, Google Analytics, Google Gemini, LLM Application, Frontend Performance, Web Presence, Digital Marketing Tools, Marketing, Digital Marketing, Marketing Planning
Beginner · Specialization · 3 - 6 Months

Macquarie University
Skills you'll gain: Governance, Data Presentation, Management Accounting, Data Storytelling, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, Financial Data, Data Ethics, SAS (Software), Business Analytics, Financial Management, Customer Analysis, Customer Insights, Digital Media Strategy, Corporate Finance, Business Valuation, Financial Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months

California Institute of the Arts
Skills you'll gain: Competitive Analysis, Business Planning, Business Strategy, Business Strategies, Market Analysis, Market Opportunities, Value Propositions, Peer Review, Market Research, Entrepreneurship, Service Design, Constructive Feedback, Goal Setting, Needs Assessment
Beginner · Course · 1 - 3 Months

Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Product Planning, Project Management Life Cycle, Product Design, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Commercialization, Stakeholder Analysis, Market Analysis, Team Building, Stakeholder Communications, Market Research, Team Management
Beginner · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: UI/UX Research, User Research, Design Research, User Experience, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Ideation, User Interface (UI), Qualitative Research, User Interface (UI) Design, Surveys, Data Collection, Persona Development, Data Analysis, Interviewing Skills, People Analytics
Mixed · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Strategic Decision-Making, Data-Driven Marketing, Data Strategy, Analytics, Financial Data, Social Media Analytics, Marketing Analytics, Market Analysis, Customer Insights, Big Data, Analysis, Social Media, Customer Analysis, Business, Retail Store Operations, Marketing Strategies, Brand Management, Banking
Beginner · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Talent Management, Business Priorities, Strategic Leadership, Strategic Prioritization, Prioritization, Workforce Development, Business Leadership, Organizational Strategy, People Development, Leadership and Management, Business Management, Leadership, Organizational Leadership, Human Capital, Strategic Thinking, Corporate Strategy, Business Strategy, People Management, Business Modeling, Persona (User Experience)
Beginner · Course · 1 - 3 Months

Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Product Knowledge, Value Propositions, Marketing Communications, Editing, AI Integrations
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Public Relations, Communication Planning, Marketing and Public Relations, Corporate Communications, Corporate Sustainability, Ethical Standards And Conduct, Media Relations, Business Ethics, Branding, Research, Stakeholder Engagement
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Press Releases, Media Relations, Public Relations, Crisis Management, Marketing and Public Relations, Strategic Communication, Journalism, Branding, Communication Strategies, Storytelling
Beginner · Course · 1 - 3 Months