Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

The Chinese University of Hong Kong
Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Ideation, Consumer Behaviour, Initiative and Leadership, Marketing Psychology, Brand Management, Diversity Marketing, Strategic Thinking, Marketing Planning, Marketing Communications, Marketing, Business Strategy, Proposal Development, Business Strategies, Strategic Partnership, Competitive Intelligence
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Cross-Functional Collaboration, Corporate Strategy, Teamwork, Team Leadership, World History, Negotiation, Branding, Economics, Communication Strategies, Leadership and Management, Brand Strategy, Stakeholder Analysis, Political Sciences, Strategic Thinking, Strategic Planning, Market Dynamics, Decision Making, Business Management, Sustainable Business, Stakeholder Engagement
Intermediate · Specialization · 3 - 6 Months

S.P. Jain Institute of Management and Research
Skills you'll gain: Business Analytics, Business Intelligence, Analytics, Supervised Learning, Regression Analysis, Customer Analysis, Applied Machine Learning, Data Mining, Advanced Analytics, Dimensionality Reduction, Analytical Skills, Marketing Analytics, Target Market, Data-Driven Decision-Making, Classification And Regression Tree (CART), Analysis, Predictive Analytics, Business Analysis, Predictive Modeling, Data-Driven Marketing
Beginner · Course · 1 - 3 Months

ESSCA School of Management
Skills you'll gain: Ideation, Innovation, Creative Thinking, Creativity, Brainstorming, Creative Problem-Solving, Generative AI, Problem Solving, Product Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Interviewing Skills, Oral Expression, Verbal Communication Skills, Media and Communications, Communication, Driving engagement, Journalism, Public Speaking, Electronic Media, Constructive Feedback, Video Production, Executive Presence, Professionalism, Active Listening, Digital Publishing, Discussion Facilitation, Composure
Intermediate · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Fundraising, Fundraising and Crowdsourcing, Proposal Writing, Grant Writing, Philanthropy, Proposal Development, Gift Accounting, Prospecting and Qualification, Campaign Management, Grant Applications, Tax Planning, Ethical Standards And Conduct, Business Ethics, Marketing Planning, Customer Relationship Building, Direct Marketing, Advertising Mail, Business Writing, Developing Training Materials, Campaign Planning
Beginner · Specialization · 3 - 6 Months
Madecraft
Skills you'll gain: Data Storytelling, Dashboard, Dashboard Creation, Business Analytics, Analytics, Social Network Analysis, Fraud detection, Data Analysis, Data Presentation, Business Intelligence, Marketing Analytics, Pandas (Python Package), Analytical Skills, Network Analysis, Interactive Data Visualization, Power BI, Plot (Graphics), Exploratory Data Analysis, Data Visualization, Python Programming
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Google Analytics, Web Analytics and SEO, Statistical Reporting, Data-Driven Marketing, Analytics, Data Analysis, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Large Language Modeling, AI Enablement, LLM Application, Responsible AI, ChatGPT, Generative AI, Plan Execution, Organizational Strategy, Strategic Leadership, AI Product Strategy, Market Research, Trend Analysis, Business Leadership, AI literacy, Real Time Data, Governance, Artificial Intelligence, Data Ethics, Team Management, Data Analysis
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Teamwork, Organizational Leadership, Team Leadership, Leadership Studies, Team Performance Management, Team Building, Team Management, Collaboration, Organizational Effectiveness, Cross-Functional Team Leadership, Negotiation, Industrial and Organizational Psychology, Interpersonal Communications, Business Communication, Conflict Management, Internal Communications, Communication, Behavior Management, Coordinating, Strategic Communication
Beginner · Course · 1 - 4 Weeks

The University of Sydney
Skills you'll gain: Design Thinking, Design Strategies, Strategic Thinking, Innovation, New Product Development, Business Modeling, Product Design, Service Design, Product Development, Business Strategy, Strategic Communication, Market Research, Corporate Strategy, Case Studies, User Research, User Feedback, Product Testing, Customer Insights
Intermediate · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Salesforce, Salesforce Development, Data Quality, Data Modeling, Business Process Automation, Email Marketing, Data Security, Sales Enablement, Data Access, Data Management, Business Process, User Accounts, User Provisioning, Sales Process, Customer Relationship Management (CRM) Software, Customer Relationship Management, Dashboard, Sales Development, Automation, Cloud Computing
Beginner · Specialization · 1 - 3 Months