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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • E

    ESSEC Business School

    L'entrepreneuriat social: faire son business plan

    Skills you'll gain: Social Impact, Market Opportunities, Business Modeling, Market Research, User Research, Program Evaluation, Business Planning, Entrepreneurship, Sustainable Business, Sustainable Development, Key Performance Indicators (KPIs), Performance Measurement, Stakeholder Engagement, Customer Analysis, Stakeholder Analysis, Needs Assessment, Target Audience, Governance, Financial Forecasting, Fundraising

    ★ 4.5 (122) · Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

    Skills you'll gain: Copywriting, Content Optimization, Search Engine Optimization, AI powered creativity, Target Audience, Content Creation, AI Enablement, Writing and Editing, Productivity Software, Brand Awareness, Marketing Automation, Generative AI, Driving engagement

    ★ 4 (58) · Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Gestión de tecnologías de la información

    Skills you'll gain: Business Process Management, Business Process, IT Management, Process Management, Business Process Improvement, Operations Management, Continuous Improvement Process, Information Technology, Information Systems, Business Operations, Managed Services, Information Technology Operations, Enterprise Resource Planning, Quality Management, Customer Relationship Management, IT Infrastructure, Management Information Systems, Business Software, Customer Relationship Management (CRM) Software, Business Technologies

    ★ 4.9 (472) · Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Global Business Communication

    Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Data Visualization, Concision, Data Presentation, Sales Presentation, Sales Strategy, Sales Presentations, Team Collaboration, Customer Relationship Management (CRM) Software, Writing, Cultural Sensitivity, Persuasive Communication, Business Communication, Communication Strategies, Technical Communication, Communication, Marketing Communications

    ★ 4.4 (36) · Intermediate · Specialization · 1 - 3 Months

  • U

    Universidad de los Andes

    Hacer negocios con multinacionales y empresas en América Latina

    Skills you'll gain: Innovation, Environmental Social And Corporate Governance (ESG), Global Marketing, Corporate Sustainability, Strategic Partnership, New Business Development, Economic Development, Business Strategy, Sustainable Business, Strategic Thinking, Entrepreneurship, Corporate Strategy, Sustainable Development, Business Economics, Competitive Analysis, Thought Leadership, Growth Strategies, Economics, Natural Resource Management, Digital Transformation

    ★ 4.9 (262) · Beginner · Course · 1 - 4 Weeks

  • T

    Technion - Israel Institute of Technology

    Action-Driven Business Plan: From the ‘Classroom’ to the World

    Skills you'll gain: Business Planning, Entrepreneurship, Market Research, Plan Execution, Market Analysis, Financial Modeling, Proposal Writing, Market Opportunities, New Product Development, Business Development, Video Production, Project Planning, Product Development, Professional Networking, Presentations, Operating Budget, Cash Flow Forecasting, Ideation, Risk Analysis

    ★ 4.9 (341) · Mixed · Course · 1 - 3 Months

  • C

    Coursera

    B2B and Territory Sales Strategies and Techniques

    Skills you'll gain: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Market Analysis, Sales Process, Market Intelligence, Closing (Sales), Customer Relationship Management (CRM) Software, Competitive Intelligence, Customer Relationship Management, Negotiation

    ★ 4.5 (126) · Intermediate · Course · 1 - 4 Weeks

  • S

    Skillshare

    Shopify eCommerce: Social Media Ads for Sales Success

    Skills you'll gain: Meta Ads Manager, Campaign Planning, Data-Driven Marketing, Conversion Funnel Analysis, Performance marketing, Marketing Analytics, Marketing Budgets, Target Market, Google Ads, Web Analytics, Google Analytics, E-Commerce, Budget Management, Content Creation, Account Management, Video Production, Apple iOS

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Create an Infographic in Canva

    Skills you'll gain: Infographics, Canva (Software), Graphical Tools, Visual Storytelling, Graphic and Visual Design, Design Elements And Principles

    ★ 4.6 (201) · Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Market Research and Analysis for Tech Industries

    Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Customer Analysis, Marketing Psychology, Market Analysis, Marketing, Marketing Planning, Data-Driven Marketing, Behavioral Economics, Target Market, Customer Insights, Marketing Strategy and Techniques, Strategic Marketing, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing

    ★ 4.5 (11) · Beginner · Course · 1 - 3 Months

  • S

    Starweaver

    AI Leadership & Strategic Implementation

    Skills you'll gain: Responsible AI, Organizational Change, AI Product Strategy, Operational Efficiency, AI Enablement, Stakeholder Engagement, Technology Roadmaps, Change Management, Google Gemini, Business Strategy, Generative AI, Corporate Strategy, Corporate Communications, Enterprise Security, Corporate Sustainability, Prompt Engineering, Business Communication, Communication Strategies, Marketing Strategy and Techniques, Communication

    ★ 4 (41) · Intermediate · Specialization · 1 - 4 Weeks

  • E

    EDHEC Business School

    Economics and Policies of Climate Change

    Skills you'll gain: Environmental Policy, Economics, Climate Change Programs, Environmental Issue, Economics, Policy, and Social Studies, Financial Policy, Climate Change Mitigation, Cost Benefit Analysis, Policy Analysis, Climate Change Adaptation, Futures Exchange, Environmental Regulations, Derivatives, Market Analysis, Financial Market, Tax, Financial Trading, Mathematical Modeling

    ★ 4.6 (71) · Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing courses

  • L'entrepreneuriat social: faire son business plan: ESSEC Business School
  • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera
  • Gestión de tecnologías de la información: Universidad de Palermo
  • Global Business Communication: Starweaver
  • Hacer negocios con multinacionales y empresas en América Latina: Universidad de los Andes
  • Action-Driven Business Plan: From the ‘Classroom’ to the World: Technion - Israel Institute of Technology
  • B2B and Territory Sales Strategies and Techniques: Coursera
  • Shopify eCommerce: Social Media Ads for Sales Success: Skillshare
  • Create an Infographic in Canva: Coursera
  • Market Research and Analysis for Tech Industries: University of Colorado Boulder

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