Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.

Coursera
Skills you'll gain: Statistical Reporting, Data Visualization, Big Data, SQL, Query Languages, Data Import/Export, Data Presentation, Google Cloud Platform, Data Warehousing, Data Sharing, Analytics
Beginner · Guided Project · Less Than 2 Hours

Wesleyan University
Skills you'll gain: Storytelling, Content Creation, Editing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Visualization, Data Presentation, Data Visualization Software, Dashboard, Looker (Software), Data Modeling, Data Access, Business Analytics, UI/UX Strategy, Data Analysis, Data Governance, Performance Tuning, Cloud Services, Self Service Technologies, Version Control
Beginner · Course · 1 - 3 Months
Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Sample Size Determination, Statistical Inference, Estimation, Statistics, Probability & Statistics, Sampling (Statistics), Statistical Analysis, Microsoft Excel, Excel Formulas, Data Analysis, Decision Making
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Innovation, Product Management, New Product Development, Stakeholder Engagement, Competitive Analysis, Product Planning, Product Strategy, Business Development, Product Lifecycle Management, Market Analysis, Communication, Stakeholder Management, Strategic Communication, Team Building, Leadership
Beginner · Course · 1 - 3 Months

Skills you'll gain: Professional Networking, Interviewing Skills, Professional Development, Presentations, Data Science, Company, Product, and Service Knowledge, Recruitment, Writing, Business Research, Portfolio Management, Data Analysis, Job Analysis, Problem Solving, Communication, Python Programming
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Data Mining, Anomaly Detection, Unsupervised Learning, Data Warehousing, Data Pipelines, Data Processing, Supervised Learning, Data Integration, Data Modeling, Data Cleansing, Big Data, Data Science, Machine Learning Algorithms, Data Transformation, Exploratory Data Analysis, Classification And Regression Tree (CART), Data Quality, Data Analysis, Data Presentation, Analytical Skills
Build toward a degree
Intermediate · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Value Propositions, Social Media Marketing, Social Media Strategy, Consumer Behaviour, Strategic Planning, Search Engine Optimization, Marketing Operations, Market Research, Competitive Analysis, Business Modeling, Marketing Analytics, Web Analytics and SEO, Marketing Psychology, Operations Management, Technical Management, Marketing Management, Digital Marketing, Branding, Google Ads, Forecasting
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Generative AI, Data Analysis, Advanced Analytics, Analytics, Prompt Engineering Tools, AI Product Strategy, Data Transformation, Predictive Analytics, Data Cleansing, Data Processing, Machine Learning Algorithms, Responsible AI
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Agile Product Development, Business Planning, User Requirements Documents, Team Building, Competitive Analysis, Market Research, Market Analysis, Marketing Strategies, Risk Management, Financial Analysis
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Statistical Analysis, STATA (Software), R (Software), Data Integration, Data Ethics, Stata, R Programming, Sampling (Statistics), Statistical Modeling, Descriptive Statistics, Regression Analysis, Informed Consent, Information Privacy
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Hospitality, Hospitality Management, Innovation, Hotels and Accommodations, Service Management, Customer experience strategy (CX), Customer Service, Restaurant Operation, Cultural Sensitivity, Digital Transformation, Corporate Sustainability, AI Personalization
Beginner · Course · 1 - 4 Weeks