Copywriting courses can help you learn persuasive writing techniques, audience targeting, brand voice development, and effective headline creation. You can build skills in crafting compelling calls to action, optimizing content for search engines, and understanding consumer psychology. Many courses introduce tools like Google Analytics for tracking engagement, Grammarly for editing, and various content management systems to streamline the writing process.

Skills you'll gain: Email Automation, Search Engine Optimization, E-Commerce, Order Management, Product Improvement, Real Time Data, User Feedback, Payment Processing and Collection, Promotional Strategies
Advanced · Course · 1 - 3 Months

Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting
Mixed · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Web Analytics, Digital Advertising, Marketing Effectiveness, A/B Testing, MarTech, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Customer experience improvement
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Workflow Management, Generative AI, Organizational Skills, AI Workflows, Content Creation, Brand Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Web Content Accessibility Guidelines, User Experience Design, Design and Product, Digital Design, User Interface (UI), Technical Writing, Usability Testing, Design Research, User Centered Design, Content Creation, Style Guides, Content Strategy, Writing, Information Architecture, Product Design
Beginner · Course · 1 - 3 Months

Wesleyan University
Skills you'll gain: Storytelling, Peer Review, Writing and Editing, Writing, Editing, Proofreading, Storyboarding, Content Creation, Constructive Feedback, Persistence, Professionalism, Creativity
Beginner · Specialization · 3 - 6 Months

Michigan State University
Skills you'll gain: Game Design, Peer Review, Storytelling, Video Game Development, Writing, Content Creation, Creative Thinking, Active Listening, Constructive Feedback, Storyboarding
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Editing, Constructive Feedback, Concision, Writing, Proofreading, Critical Thinking, Detail Oriented, Collaboration, Time Management, Creativity
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Editing, Writing, Planning, Brainstorming, Time Management, Overcoming Obstacles, Productivity, Creativity, Growth Mindedness, Learning Strategies
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Business Writing, Business Correspondence, Concision, Editing, Grammar, Proofreading, Business Communication, Report Writing, Global Marketing, Writing, Target Audience, Communication, Virtual Teams, Press Releases, Persuasive Communication, Presentations
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Musical Composition, Music Theory, Music, Music Performance, File Management, Instrumental Music, Storytelling, Performing Arts, Media Production, Automation, Writing, Editing, Technical Support, Creativity
Beginner · Specialization · 3 - 6 Months

Skillshare
Skills you'll gain: Storytelling, Journalism, Editing, Content Creation, Writing, Proofreading, Creativity
Beginner · Course · 1 - 4 Weeks