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Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Popular Customer Insights Courses and Certifications


  • C

    Coursera

    Fundamentals of Customer Acquisition Management

    Skills you'll gain: Customer Acquisition Management, Data-Driven Marketing, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Customer Insights, Marketing Channel, Customer Analysis, Marketing Effectiveness, Brand Loyalty, Brand Strategy, Customer Relationship Building, Marketing Strategies, Campaign Management, Performance Measurement

    ★ 4.7 (16) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Microsoft

    Microsoft Customer Service (with AI)

    Skills you'll gain: Mediation, Customer Complaint Resolution, Root Cause Analysis, Customer Relationship Management, Customer Engagement, Customer Relationship Management (CRM) Software, Power BI, Conflict Management, Customer Insights, Discussion Facilitation, Customer Retention, Constructive Feedback, Customer Analysis, Customer Relationship Building, Dashboard Creation, Service Level, Service Level Agreement, Storytelling, Customer Service, Responsible AI

    Beginner · Professional Certificate · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Create Customer Personas in Canva

    Skills you'll gain: Customer Analysis, Persona Development, Customer Relationship Management, Customer Insights, Target Audience, Target Market, Marketing Strategies, Marketing Planning, Consumer Behaviour, Social Media, Product Knowledge, Research

    ★ 4.6 (33) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Qualitative Research Methods: Capturing Rich Insights

    Skills you'll gain: Qualitative Research, Research Design, Focus Group, Research Methodologies, Research, Research and Design, Data Collection, Interviewing Skills, Case Studies, Analysis, Discussion Facilitation

    ★ 4.4 (10) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • G

    Google

    Satisfaction Guaranteed: Develop Customer Loyalty Online

    Skills you'll gain: Client Services, Loyalty Programs, Customer Retention, Relationship Management, Customer and Client Support, E-Commerce, Brand Loyalty, Customer Relationship Management, Customer Service, Customer Relationship Building, Customer Engagement, Web Analytics, Digital Marketing, Product Improvement, Customer Analysis, Digital Analysis, Digital Marketing Tools, Performance Analysis, Portfolio Management, Presentations

    ★ 4.8 (6.1K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Audience Demographics with Facebook Audience Insights

    Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Content Scheduling, Target Market, Social Media Marketing, Customer Insights, Social Media, Social Media Analytics, Social Media Management, Advertising Campaigns, Social Media Content, Online Advertising, Customer Analysis, Marketing, Content Marketing, Performance Analysis, Content Creation, Digital Marketing, Performance Metric

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • P

    Packt

    Excel with ChatGPT - Smarter Formulas, Faster Insights

    Skills you'll gain: ChatGPT, Microsoft Excel, Excel Macros, Excel Formulas, Productivity Software, Data Cleansing, Spreadsheet Software, Data Processing, Data Manipulation, Data Transformation, Business Reporting, Analysis, Workflow Management, Analytical Skills, AI literacy, Prompt Engineering, AI Workflows, AI Personalization

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • C

    Chris Croft Training

    Commercial Skills: Negotiation, Sales, Customer service

    Skills you'll gain: Professional Networking, Customer Retention, Sales Presentation, Consultative Selling, Customer Service, Selling Techniques, Negotiation, Communication, Customer Relationship Building, General Sales Practices, Trustworthiness, Influencing, Price Negotiation, Sales, Business Communication, Customer Engagement, Customer Relationship Management, Sales Development, Customer Success Management, Leadership

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    GenAI for Customer Service Representatives

    Skills you'll gain: AI Personalization, Generative AI, Personalized Service, Responsible AI, User Feedback, Customer Analysis, Customer Service, Customer experience improvement, AI Integrations, LLM Application, Data Ethics

    ★ 4.9 (10) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • M

    Microsoft

    AI-Driven Insights, Validation and Scenario Modeling

    Skills you'll gain: Anomaly Detection, Data Storytelling, Financial Acumen, Audit Working Papers, Financial Data, Financial Modeling, Variance Analysis, Financial Analysis, Auditing, Data-Driven Decision-Making, Box Plots, Power BI, Risk Analysis, Financial Reporting, Decision Making, Microsoft Excel, Scenario Testing, Microsoft Copilot, Microsoft 365, Generative AI

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    Sage Publications

    Delivering, Promoting, and Sustaining Customer Value

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • C

    Coursera

    GenAI for Customer Service Teams

    Skills you'll gain: Responsible AI, Team Building, Generative AI, Team Oriented, Customer experience improvement, Automation, Data Ethics, Business Process Automation, Customer Engagement, Customer Service, AI Enablement, Cross-Functional Collaboration, Business Ethics, Information Privacy

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…171819…469

In summary, here are 10 of our most popular customer insights courses

  • Fundamentals of Customer Acquisition Management: Coursera
  • Microsoft Customer Service (with AI): Microsoft
  • Create Customer Personas in Canva: Coursera
  • Qualitative Research Methods: Capturing Rich Insights: Coursera
  • Satisfaction Guaranteed: Develop Customer Loyalty Online: Google
  • Audience Demographics with Facebook Audience Insights: Coursera
  • Excel with ChatGPT - Smarter Formulas, Faster Insights: Packt
  • Commercial Skills: Negotiation, Sales, Customer service: Chris Croft Training
  • GenAI for Customer Service Representatives: Coursera
  • AI-Driven Insights, Validation and Scenario Modeling: Microsoft

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