Create Customer Personas in Canva
Identify priorities for the customer and list goals and motivations for purchasing behaviors
Determine customer persona pain points and create "bite size" picture of the customer persona
Showcase this hands-on experience in an interview
By the end of this project you will have created a template for creating customer personas in Canva. After reviewing the Canva toolbar you'll create a customer persona template. Based on CRM data, social media information, and purchasing pattern information, customer personas will facilitate understanding of the ideal customer for your organization. They can then be leveraged to create effective marketing strategies and plans. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
A business background or sales background will benefit from this project
Skills you will develop
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Create a Free Canva Account
Review the Canva Toolbar
Choose Visual Representations for the Persona
Identify Customer Priorities
Determine Pain Points and Finalize the Customer Persona Visual
How Guided Projects work
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
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