Create Customer Personas in Canva

Offered By
Coursera Project Network
In this Guided Project, you will:

Identify priorities for the customer and list goals and motivations for purchasing behaviors

Determine customer persona pain points and create "bite size" picture of the customer persona

Clock2 hours
BeginnerBeginner
CloudNo download needed
VideoSplit-screen video
Comment DotsEnglish
LaptopDesktop only

By the end of this project you will have created a template for creating customer personas in Canva. After reviewing the Canva toolbar you'll create a customer persona template. Based on CRM data, social media information, and purchasing pattern information, customer personas will facilitate understanding of the ideal customer for your organization. They can then be leveraged to create effective marketing strategies and plans. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

Product KnowledgeResearchinformation gathering

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Create a Free Canva Account

  2. Review the Canva Toolbar

  3. Choose Visual Representations for the Persona

  4. Identify Customer Priorities

  5. Determine Pain Points and Finalize the Customer Persona Visual

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

Frequently asked questions

Frequently Asked Questions

More questions? Visit the Learner Help Center.