PPC advertising courses can help you learn keyword research, ad copywriting, campaign optimization, and performance tracking. You can build skills in budget management, audience targeting, and A/B testing to refine your strategies. Many courses introduce tools like Google Ads and Bing Ads, along with analytics platforms, to help you implement effective campaigns and measure their success.

Skills you'll gain: Content Performance Analysis, Social Media Marketing, Content Development and Management, Content Creation, Web Analytics, Social Media Management, Content Strategy, AI Personalization, Web Analytics and SEO, Market Analysis, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Universitat Autònoma de Barcelona
Skills you'll gain: Public Speaking, Presentations, Verbal Communication Skills, Non-Verbal Communication, Drive Engagement, Target Audience, Communication, Persuasive Communication, Strategic Communication, User Feedback, Customer Engagement, Assertiveness, Microsoft PowerPoint, Time Management, Adaptability
Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Analytics, Adobe Analytics, Web Analytics, Trend Analysis, Marketing Analytics, Variance Analysis, Target Audience, Demography, Data Analysis, Marketing Strategies, Data-Driven Decision-Making, Descriptive Analytics, Strategic Marketing
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Search Engine Marketing, Business Strategy, Keyword Research, Digital Marketing, Organizational Leadership, Online Advertising, Search Engine Optimization, Business Planning, Content Marketing, Accountability, Cash Flow Forecasting, Business Management, Leadership and Management, Management Training And Development, Social Media Strategy, Social Media, Team Leadership, Strategic Planning, Banking, Storytelling
Beginner · Specialization · 1 - 3 Months

LearnKartS
Skills you'll gain: Google Gemini, Marketing Automation, ChatGPT, Marketing, Generative AI, Content Marketing, Business Marketing, Content Creation, Digital Content, Prompt Engineering, Branding, Social Media, Google Ads, Search Engine Optimization, Digital Assets, Digital Advertising, Productivity, Facebook, Sales Pipelines, Web Development
Beginner · Specialization · 3 - 6 Months

ESSEC Business School
Skills you'll gain: Hospitality Management, Hospitality, Marketing Channel, Business Modeling, Revenue Management, Direct Marketing, Booking (Sales), E-Commerce, Online Advertising, Web Analytics, Marketing Strategies, Web Design and Development
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Intellectual Property, Ideation, Brand Strategy, Adobe Express, Adobe Firefly, Target Audience, Creative Problem-Solving, Conceptual Design, Creative Thinking, Branding, Creativity, Graphic Design, Entrepreneurship, Design, Adobe Photoshop, Business Strategy, Adobe Illustrator, Artificial Intelligence, Communication, Digital Marketing
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Ideation, Adobe Firefly, Target Audience, Creative Problem-Solving, Conceptual Design, Creative Thinking, Brainstorming, Creativity, Communication, Design Thinking, Adobe Express, Visual Design, Storyboarding, Entrepreneurship, Value Propositions, Generative AI, Prototyping, Problem Solving, Adobe Creative Cloud, Market Opportunities
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Business Writing, Business Correspondence, Concision, Editing, Grammar, Proofreading, Business Communication, Report Writing, Global Marketing, Writing, Target Audience, Communication, Virtual Teams, Press Releases, Persuasive Communication, Presentations
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Prompt Engineering, Prompt Patterns, Multimodal Prompts, Data Ethics, AI Enablement, Large Language Modeling, Generative AI, Target Audience
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Business Correspondence, Business Writing, Intercultural Competence, Cultural Sensitivity, Business Communication, Target Audience, Writing, Professionalism, Communication, Communication Strategies, Purchasing, Request For Quotation (RFQ), Concision, Internal Communications, Stakeholder Communications
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Target Audience, Marketing Psychology, Digital Media Strategy, Target Market, Paid media, Marketing Analytics, Social Media Campaigns, Persona Development, Marketing, Google Analytics, Social Media, Storytelling, Content Strategy
Intermediate · Course · 1 - 4 Weeks