Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

University of Colorado Boulder
Skills you'll gain: Agentic systems, Algorithms, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Computational Thinking, Model Optimization
Beginner · Course · 1 - 3 Months

Skills you'll gain: Generative Engine Optimization (GEO), Content Performance Analysis, Content Optimization, Google Gemini, Generative AI, Content Strategy, Gemini, Content Marketing, AI Workflows, ChatGPT, Google Analytics, Responsible AI, Content Creation, Data-Driven Marketing, AI literacy, Large Language Modeling, Automation, No-Code Development
Beginner · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Vector Databases, Embeddings, Google Cloud Platform, Query Languages, Database Management Systems, Generative AI, Data Store, Machine Learning
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Web Presence, Google Gemini, Brand Strategy, Business Writing, Writing and Editing, Digital Brand Strategy, Timelines
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Embeddings, Vector Databases, Database Development, Google Cloud Platform, Data Store, Data Import/Export, Database Management, Artificial Intelligence
Beginner · Project · Less Than 2 Hours

DeepLearning.AI
Skills you'll gain: LLM Application, Large Language Modeling, Retrieval-Augmented Generation, Embeddings
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, AI literacy, Multimodal Prompts, Artificial Intelligence
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Retrieval-Augmented Generation, Embeddings, Vector Databases, Generative AI Agents, LLM Application, Generative AI, AI literacy, Agentic systems, Artificial Intelligence, Natural Language Processing, Google Cloud Platform
Intermediate · Course · 1 - 4 Weeks

Universidad de los Andes
Skills you'll gain: Sustainable Business, Marketing, Brand Marketing, Strategic Marketing, Communication Planning, Marketing Management, Marketing Planning, Product Planning, Market Opportunities, Consumer Behaviour, Strategic Communication, Sustainable Development, Communication Strategies, Marketing Strategies, Marketing Communications, Brand Management, Corporate Sustainability, Branding, Market Analysis, Environmental Issue
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Compensation Analysis, HR Tech, Business Research, Research
Beginner · Guided Project · Less Than 2 Hours

Stanford University
Skills you'll gain: Data Structures, Graph Theory, Algorithms, Social Network Analysis, Network Analysis, Theoretical Computer Science, Probability & Statistics
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Kubernetes, Application Deployment, Containerization, Cloud-Native Computing, Scalability, Cloud Deployment, Google Cloud Platform, Managed Services, Cloud Platforms
Beginner · Project · Less Than 2 Hours