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  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • U

    University of Colorado Boulder

    Intelligent Agents and Search Algorithms

    Skills you'll gain: Agentic systems, Algorithms, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Computational Thinking, Model Optimization

    Beginner · Course · 1 - 3 Months

  • E

    Edureka

    Generative Engine Optimization (GEO)

    Skills you'll gain: Generative Engine Optimization (GEO), Content Performance Analysis, Content Optimization, Google Gemini, Generative AI, Content Strategy, Gemini, Content Marketing, AI Workflows, ChatGPT, Google Analytics, Responsible AI, Content Creation, Data-Driven Marketing, AI literacy, Large Language Modeling, Automation, No-Code Development

    3.1
    Rating, 3.1 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • G

    Google Cloud

    Configuring Vector Search in AlloyDB

    Skills you'll gain: Vector Databases, Embeddings, Google Cloud Platform, Query Languages, Database Management Systems, Generative AI, Data Store, Machine Learning

    Beginner · Project · Less Than 2 Hours

  • G

    Google

    Plan Your Job Search with AI

    Skills you'll gain: Web Presence, Google Gemini, Brand Strategy, Business Writing, Writing and Editing, Digital Brand Strategy, Timelines

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Configuring Vector Search in Spanner

    Skills you'll gain: Embeddings, Vector Databases, Database Development, Google Cloud Platform, Data Store, Data Import/Export, Database Management, Artificial Intelligence

    Beginner · Project · Less Than 2 Hours

  • D

    DeepLearning.AI

    Large Language Models with Semantic Search

    Skills you'll gain: LLM Application, Large Language Modeling, Retrieval-Augmented Generation, Embeddings

    3.8
    Rating, 3.8 out of 5 stars
    ·
    6 reviews

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Perplexity.AI for Beginners: AI-Powered Search

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, AI literacy, Multimodal Prompts, Artificial Intelligence

    3.6
    Rating, 3.6 out of 5 stars
    ·
    21 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Vector Search 和嵌入

    Skills you'll gain: Retrieval-Augmented Generation, Embeddings, Vector Databases, Generative AI Agents, LLM Application, Generative AI, AI literacy, Agentic systems, Artificial Intelligence, Natural Language Processing, Google Cloud Platform

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Marketing Verde

    Skills you'll gain: Sustainable Business, Marketing, Brand Marketing, Strategic Marketing, Communication Planning, Marketing Management, Marketing Planning, Product Planning, Market Opportunities, Consumer Behaviour, Strategic Communication, Sustainable Development, Communication Strategies, Marketing Strategies, Marketing Communications, Brand Management, Corporate Sustainability, Branding, Market Analysis, Environmental Issue

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.2K reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Learn to Job Search with Indeed

    Skills you'll gain: Compensation Analysis, HR Tech, Business Research, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    37 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Stanford University

    Graph Search, Shortest Paths, and Data Structures

    Skills you'll gain: Data Structures, Graph Theory, Algorithms, Social Network Analysis, Network Analysis, Theoretical Computer Science, Probability & Statistics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Kubernetes Engine: Qwik Start

    Skills you'll gain: Kubernetes, Application Deployment, Containerization, Cloud-Native Computing, Scalability, Cloud Deployment, Google Cloud Platform, Managed Services, Cloud Platforms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Beginner · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular search engine marketing courses

  • Intelligent Agents and Search Algorithms: University of Colorado Boulder
  • Generative Engine Optimization (GEO): Edureka
  • Configuring Vector Search in AlloyDB: Google Cloud
  • Plan Your Job Search with AI: Google
  • Configuring Vector Search in Spanner: Google Cloud
  • Large Language Models with Semantic Search: DeepLearning.AI
  • Perplexity.AI for Beginners: AI-Powered Search: Coursera
  • Vector Search 和嵌入: Google Cloud
  • Marketing Verde: Universidad de los Andes
  • Learn to Job Search with Indeed: Coursera

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