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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    N

    New York Institute of Finance

    Key Success Factors in Supply Chain Finance

    Skills you'll gain: Supplier Management, Supply Chain Management, Supplier Relationship Management, Accounts Payable, Procurement, Customer Analysis, Cash Management, Prospecting and Qualification, Stakeholder Analysis, Commercial Lending, Working Capital, Stakeholder Management, Credit Risk, Financial Analysis, Cash Flows, Technology Solutions, Target Market

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Crea Gráficos para las Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Social Media, Social Media Marketing, Organizational Skills, Marketing Design, Collaborative Software, Social Media Strategy, Creative Design, Design Elements And Principles, Shared Media, Typography, Color Theory, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Create Successful Pinterest Pins for Business in Canva

    Skills you'll gain: Pinterest, Canva (Software), Visual Storytelling, Content Creation, Social Media Content, Storytelling, Graphic Design, Digital Publishing, Driving engagement, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Fundamentals of Customer Acquisition Management

    Skills you'll gain: Customer Acquisition Management, Data-Driven Marketing, Marketing Analytics, Branding, Brand Marketing, Brand Management, Customer Engagement, Target Audience, Customer Insights, Marketing Channel, Marketing, Brand Loyalty, Customer Relationship Building, Campaign Management, Performance Measurement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Sustainable Innovation for Subsistence Marketplaces

    Skills you'll gain: Environmental Issue, Solution Design, Sustainable Development, Design Thinking, Business Planning, Human Centered Design, Sustainable Business, Innovation, Entrepreneurship, Economic Development, Needs Assessment, Business Development, Consumer Behaviour, Market Analysis, Market Research, Market Dynamics, Cultural Sensitivity

    Build toward a degree

    4.1
    Rating, 4.1 out of 5 stars
    ·
    125 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Crea una cuenta de negocio en Instagram

    Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Marketing, Advertising, Target Audience, Social Media Content, Facebook, Social Media Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Siemens

    Expedite – Skills for Industry: Design and Manufacturing

    Skills you'll gain: Product Lifecycle Management, Conceptual Design, Sustainable Design, Project Risk Management, Project Planning, Sustainable Engineering, Product Development, Product Management, Product Design, Manufacturing and Production, Design and Product, Risk Management, Design Software, Engineering, Time Management, Internet Of Things, Cross-Functional Collaboration, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Vertex AI Search for Retail

    Skills you'll gain: Google Cloud Platform, Dataflow, Big Data, Data Pipelines, Data Store, Serverless Computing, Data Migration, Model Training, Apache Hadoop, Data Storage Technologies, Identity and Access Management, Data Storage, Tensorflow, Cloud Storage, AI Personalization, Advanced Analytics, Applied Machine Learning, AI Integrations, Site Reliability Engineering, Data Processing

    4
    Rating, 4 out of 5 stars
    ·
    135 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    S

    Siemens

    Introduction to Digital Transformation

    Skills you'll gain: Digital Transformation, Product Lifecycle Management, Business Technologies, Business Transformation, Automation, Internet Of Things, Product Development, Technology Strategies, Product Design, Technology Solutions, Emerging Technologies, Telecommunications, Cloud Computing, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    112 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Market Research: Analyze, Forecast & Apply

    Skills you'll gain: Market Research, Business Research, Market Analysis, Marketing, Research Methodologies, Research, Demand Planning, Research Design, Consumer Behaviour, Market Trend, Customer Analysis, Forecasting, Analysis, Product Testing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Project Delivery in Business Analysis and Capstone Project

    Skills you'll gain: Software Development Life Cycle, Quality Management, Project Management Life Cycle, Scrum (Software Development), Business Analysis, Risk Management Framework, Business Process, Risk Analysis, Requirements Management, Risk Management, Solution Delivery, Project Management, Project Risk Management, Business Process Improvement, Project Planning, Business Planning, Quality Control, Quality Monitoring, Agile Methodology, Agile Software Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    102 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Discovery and Low-Fidelity Design with Figma

    Skills you'll gain: User Research, Figma (Design Software), Design Research, User Experience Design, Prototyping, Wireframing, UI/UX Research, Persona (User Experience), User Experience, User Centered Design, Collaborative Software, Persona Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Key Success Factors in Supply Chain Finance: New York Institute of Finance
  • Crea Gráficos para las Redes Sociales con Canva: Coursera
  • Create Successful Pinterest Pins for Business in Canva: Coursera
  • Fundamentals of Customer Acquisition Management: Coursera
  • Sustainable Innovation for Subsistence Marketplaces: University of Illinois Urbana-Champaign
  • Crea una cuenta de negocio en Instagram: Coursera
  • Expedite – Skills for Industry: Design and Manufacturing: Siemens
  • Vertex AI Search for Retail: Google Cloud
  • Introduction to Digital Transformation: Siemens
  • Market Research: Analyze, Forecast & Apply: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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