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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Popular Marketing Fundamentals Courses and Certifications


  • G

    Google

    Technical Support Fundamentals

    Skills you'll gain: Desktop Support, Package and Software Management, Technical Support and Services, Computer Hardware, Technical Support, Software Installation, System Support, Network Support, General Networking, Help Desk Support, Technical Documentation, Hardware Troubleshooting, Software Documentation, Customer Support, End User Training and Support, Computer Networking, Information Technology, Technical Writing, Computer Systems, Linux

    4.8 stars, 165K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (165K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Marketing Design with Easil

    Skills you'll gain: Marketing Design, Social Media Marketing, Social Media Content, Marketing Materials, Social Media Campaigns, Event Marketing, Marketing, Content Creation, Social Media, Branding, Promotional Materials, Loyalty Programs, Advertising, Creative Design, Product Promotion, Design, Brand Loyalty, Customer Engagement

    4.7 stars, 236 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (236) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • I

    IBM

    Fundamentals of Building AI Agents

    Skills you'll gain: LangChain, LLM Application, Tool Calling, AI Workflows, Generative AI Agents, Agentic Workflows, Artificial Intelligence and Machine Learning (AI/ML), Application Development, Data Visualization, Agentic systems, Analytics, Software Development

    4.5 stars, 149 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (149) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Product Marketing and Go-to-Market Strategy

    Skills you'll gain: Product Marketing, Go To Market Strategy, Value Propositions, Product Planning, Product Strategy, Product Management, Strategic Marketing, Storytelling, Marketing Planning, Commercialization, Product Promotion, Growth Strategies, Market Share, Branding, Brand Strategy, User Feedback, Persuasive Communication, Customer experience improvement, Strategic Partnership, Customer Analysis

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    Adobe

    Design Fundamentals with AI

    Skills you'll gain: Adobe Express, Typography, Logo Design, Responsible AI, Digital Design, Layout Design, Creative Design, Visual Design, Usability, Graphic and Visual Design Software, Graphic Design, AI powered creativity, Adobe Firefly, User Interface and User Experience (UI/UX) Design, Color Theory, Design Software, Collaborative Software, Content Creation, Artificial Intelligence, Generative AI Agents

    4.7 stars, 1.8K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (1.8K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Google

    Google Marketing Digital e E-Commerce

    Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Target Market, Search Engine Optimization, Social Media, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Customer Retention, Customer Relationship Management, Online Advertising, Digital Media Strategy, Email Automation, Marketing

    4.8 stars, 4.7K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (4.7K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    SAP

    SAP Professional Fundamentals

    Skills you'll gain: Consulting, Relationship Management, Business Consulting, Management Consulting, Product Strategy, SAP Applications, Technical Consulting, Relationship Building, Project Management, Project Management Life Cycle, Consultative Approaches, Project Implementation, Agile Methodology, Company, Product, and Service Knowledge, Waterfall Methodology, Solution Delivery, Systems Thinking, Business Transformation, Design Thinking

    4.7 stars, 1.1K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (1.1K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Microsoft

    Microsoft Azure Fundamentals AZ-900 Exam Prep

    Skills you'll gain: Cloud Deployment, Patch Management, Microsoft Azure, Cloud Management, Identity and Access Management, Cloud Infrastructure, Cloud Computing, Infrastructure As A Service (IaaS), Cloud Solutions, Cloud Security, Cloud Services, Disaster Recovery, Virtual Machines, Kubernetes, Cloud Platforms, Role-Based Access Control (RBAC), Private Cloud, Virtual Networking, Windows PowerShell, System Monitoring

    4.6 stars, 183 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (183) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Virginia

    Fundamentals of Project Planning and Management

    Skills you'll gain: Stakeholder Analysis, Planning, Project Planning, Earned Value Management, Project Risk Management, Scheduling, Stakeholder Management, Risk Management, Sprint Planning, Project Management, Project Scoping, Stakeholder Engagement, Project Management Life Cycle, Project Schedules, Project Implementation, Project Controls, Risk Mitigation, Risk Analysis, Project Performance, Cost Management

    4.7 stars, 10K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (10K) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Virginia

    Digital Product Management: Modern Fundamentals

    Skills you'll gain: New Product Development, Product Management, Product Development, Agile Product Development, Innovation, Product Improvement, Ideation, Customer Analysis, Customer Insights, Design Thinking, Stakeholder Engagement, Stakeholder Communications, Customer Engagement, Product Requirements, Agile Methodology, Data-Driven Decision-Making, Stakeholder Management, Product Testing, Business Modeling

    4.7 stars, 5.4K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (5.4K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Création de Designs Marketing avec Canva

    Skills you'll gain: Social Media Content, Social Media Marketing, Social Media, Marketing Design, Social Media Strategy, Content Creation, Marketing, Branding, Brand Management, Dashboard

    3.9 stars, 48 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 3.9 (48) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Corporate Finance Institute

    Corporate Finance Fundamentals

    Skills you'll gain: Mergers & Acquisitions, Business Valuation, Corporate Finance, Financial Management, Capital Markets, Securities (Finance), Corporate Accounting, Investment Banking, Finance, Equities, Private Equity, Financial Market, Interviewing Skills

    4.8 stars, 229 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (229) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
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In summary, here are 10 of our most popular marketing fundamentals courses

  • Technical Support Fundamentals: Google
  • Marketing Design with Easil: Coursera
  • Fundamentals of Building AI Agents: IBM
  • Product Marketing and Go-to-Market Strategy: John Wiley & Sons
  • Design Fundamentals with AI: Adobe
  • Google Marketing Digital e E-Commerce: Google
  • SAP Professional Fundamentals: SAP
  • Microsoft Azure Fundamentals AZ-900 Exam Prep: Microsoft
  • Fundamentals of Project Planning and Management: University of Virginia
  • Digital Product Management: Modern Fundamentals: University of Virginia

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