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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • I

    Indian Institute of Technology Guwahati

    Sustainable Product Design for Engineers

    Skills you'll gain: User Research, Product Design, Sustainable Design, Product Development, Design Research, Sustainable Business, Industrial Design, Failure Analysis, Design Thinking, Interaction Design, Failure Mode And Effects Analysis, Design, Human Centered Design, Product Lifecycle Management, Design Reviews, Sustainable Development, Sustainability Reporting, Sustainability Standards, Creativity, Aesthetics

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
  • I

    IE Business School

    Scaling Product and Processes

    Skills you'll gain: Growth Strategies, Performance Metric, Entrepreneurship, Performance Measurement, Key Performance Indicators (KPIs), Sales Management, Sales Process, Product Management, Sales Strategy, Product Development, Operational Performance Management, Operational Efficiency, Product Strategy, Working Capital, Process Management, Business Process, Process Optimization, Sales, Business Strategy, Leadership and Management

    ★ 4.6 (14) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Scrum.org

    Professional Scrum Product Ownership

    Skills you'll gain: Stakeholder Engagement, Backlogs, User Feedback, Stakeholder Communications, Stakeholder Management, Agile Product Development, Scrum (Software Development), Collaboration, Sprint Planning, Product Management, Stakeholder Analysis, Agile Software Development, Product Improvement, Agile Methodology, Product Strategy, Prioritization, Negotiation, Value Propositions, Adaptability, Customer Insights

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    Universidad de Chile

    Marketing Gerencial

    Skills you'll gain: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing Management, Marketing, Marketing Strategies, Customer Relationship Building, Branding, Brand Strategy, Marketing Planning, Customer Engagement, Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics, Business Strategies, Market Analysis

    ★ 4.8 (2.3K) · Intermediate · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Marketing Verde

    Skills you'll gain: Sustainable Business, Market Opportunities, Marketing Planning, Strategic Marketing, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Communication Planning, Marketing Management, Consumer Behaviour, Branding, Business Strategy, Market Analysis, Sustainable Development, Target Market, Marketing Strategy and Techniques, Product Strategy, Brand Management, Communication Strategies

    ★ 4.8 (2.2K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    EDUCBA

    Retail Product Management & Supply Chain

    Skills you'll gain: Inventory Management System, Inventory Management, Retail Management, Inventory and Warehousing, Retail Store Operations, Inventory Control, Inventory Control Systems, Supply Chain Systems, Product Management, Supply Chain, Supply Management, Packaging and Labeling, Supply Chain Management, Supply Chain Planning, Product Lifecycle Management, Data-Driven Decision-Making, Operational Efficiency, Customer Success Management, Business, Coordination

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    Skillshare

    Photography Essentials: Light, Landscape & Product

    Skills you'll gain: Photography, Photo Editing, Image Quality, Photo/Video Production and Technology, Visual Storytelling, Editing, Post-Production, Storytelling, Creativity, Content Creation, Experimentation

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
  • I

    IE Business School

    Marketing Mix Implementation

    Skills you'll gain: Marketing Communications, Product Lifecycle Management, Data-Driven Marketing, Brand Strategy, Integrated Marketing Communications, Customer experience strategy (CX), Advertising Campaigns, Advertising, Marketing, Marketing Budgets, Marketing Analytics, Brand Management, Retail Management, Product Management, Marketing Channel, Product Strategy, Market Dynamics, Revenue Management, Merchandising, Communication

    ★ 4.7 (6.2K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Product Development for Technical Managers

    Skills you'll gain: New Product Development, Product Development, Product Strategy, Product Design, Design Thinking, Product Planning, Innovation, Persona Development, Product Management, Team Management, Conceptual Design, Prototyping, Team Performance Management, Market Research, Sustainable Business, Design and Product, Project Portfolio Management, Agile Product Development, Marketing, Product Marketing

    ★ 4.9 (39) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of California, Irvine

    E-Marketing

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Paid media, Search Engine Optimization, Online Advertising, Key Performance Indicators (KPIs), Marketing Strategies, Digital Brand Strategy, Digital Media Strategy, Target Audience, Data-Driven Marketing, Marketing Planning, Keyword Research, Social Media Strategy, Marketing Effectiveness, Social Media

    ★ 4.7 (414) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U
    S

    Multiple educators

    Sustainable and Circular Product Development

    Skills you'll gain: Sustainable Design, Sustainable Technologies, Packaging and Labeling, Human Centered Design, Sustainable Engineering, Sustainable Business, Environmental Regulations, Sustainability Standards, Design Thinking, Strategic Leadership, Product Development, Organizational Leadership, Product Design, Business Leadership, Sustainable Development, Regulatory Compliance, Waste Minimization, Environmental Laws, Corporate Sustainability, Product Lifecycle Management

    ★ 4.7 (37) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • A

    Advancing Women in Tech

    Acing the Product Management Interview

    Skills you'll gain: Professional Networking, Performance Management, Interviewing Skills, Product Management, Branding, Workforce Development, Product Knowledge, Initiative and Leadership, Amazon Web Services, Recruitment

    ★ 4.6 (125) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
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In summary, here are 10 of our most popular product marketing courses

  • Sustainable Product Design for Engineers: Indian Institute of Technology Guwahati
  • Scaling Product and Processes: IE Business School
  • Professional Scrum Product Ownership: Scrum.org
  • Marketing Gerencial: Universidad de Chile
  • Marketing Verde: Universidad de los Andes
  • Retail Product Management & Supply Chain: EDUCBA
  • Photography Essentials: Light, Landscape & Product: Skillshare
  • Marketing Mix Implementation: IE Business School
  • Product Development for Technical Managers: University of Colorado Boulder
  • E-Marketing: University of California, Irvine

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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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