Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Blogs, Search Engine Optimization, Content Performance Analysis, Content Marketing, Brand Loyalty, Branding, Keyword Research, Content Creation, Web Analytics, Customer Engagement, Thought Leadership, Customer Relationship Building, Promotional Strategies, Content Management Systems, Business Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Canva (Software), Infographics, Video Production, Photo/Video Production and Technology, Content Creation, Visual Design, Design, Video Editing, Graphic Design, Graphics Software, Digital Design, Graphic and Visual Design Software, Design Software
Beginner · Guided Project · Less Than 2 Hours
Kennesaw State University
Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Advocacy, Customer Insights, Customer experience strategy (CX), Customer Engagement, Customer Relationship Building, Customer Relationship Management, Customer Success Management, Customer Analysis, Customer Service, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Strategic Marketing, Culture Transformation, Cost Reduction
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI powered creativity, Prompt Patterns, Generative AI, Prompt Engineering, Prompt Engineering Tools, Content Creation, Graphics Software, AI literacy, Image Quality, Creative Design, Design and Product, Marketing Design
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Supply And Demand, Market Analysis, Economics, Socioeconomics, Social Sciences, Resource Allocation, Environmental Issue, Public Policies, Policy Analysis, Tax, Resource Management, Environment and Resource Management
Beginner · Course · 1 - 4 Weeks

AI CERTs
Skills you'll gain: Law, Regulation, and Compliance, Regulatory Compliance, Demand Generation, Property Management, Decision Intelligence, Real Estate Transactions, Real Estate Sales, Customer Engagement, Automation, Risk Management, Decision Making, Data Analysis, Market Analysis
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Planning, Microsoft 365, Productivity Software, Project Management Software, Project Planning, Collaborative Software, Project Management, Team Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Internal Communications, Stakeholder Engagement, Communication Strategies, Stakeholder Communications, Corporate Communications, Communication, Strategic Communication, Business Communication, Target Audience, Active Listening, Employee Engagement, Driving engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Content Scheduling, Target Market, Social Media Marketing, Customer Insights, Social Media, Social Media Analytics, Social Media Management, Advertising Campaigns, Social Media Content, Online Advertising, Customer Analysis, Marketing, Content Marketing, Performance Analysis, Content Creation, Digital Marketing, Performance Metric
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Cold Calling, Sales Prospecting, Overcoming Objections, Phone Sales, Prospecting and Qualification, Outbound Calls, Telemarketing, Selling Techniques, Sales, Closing (Sales), Telephone Skills, Sales Strategy, Setting Appointments, Sales Pipelines, Oral Expression, Rapport Building, Relationship Building, Active Listening
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Petroleum Industry, Oil and Gas, Market Dynamics, Global Marketing, Energy and Utilities, Price Negotiation, Environmental Issue, Economic Development, Economics, Climate Change Mitigation, Manufacturing and Production, Socioeconomics, Process Engineering, Social Studies, Sustainable Systems, Production Process, Natural Resource Management, Workforce Development, Risk Management
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: B2B Sales, Stakeholder Engagement, Overcoming Objections, Solution Sales Engineering, Stakeholder Management, Closing (Sales), Price Negotiation, Negotiation, Sales Management, Sales Presentation, Solution Selling, Active Listening, Sales Operations, Sales Process, Sales Pipelines, Strategic Partnership, Sales, Proposal Development, Customer and Client Support, Customer Communications Management
Intermediate · Professional Certificate · 3 - 6 Months