Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Microsoft
Skills you'll gain: Productivity Software, Administrative Support, Sales Process, Personalized Campaigns, Customer Service, AI Personalization, Customer experience improvement, Sales, Customer Relationship Building, Verbal Communication Skills, Process Mapping, Account Management, Sales Development, Oral Expression, Microsoft Copilot, Customer Engagement, File Management, Personalized Service, Communication, Brainstorming
Advanced · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Employee Surveys, Analysis, User Accounts, Social Media, User Feedback, Social Media Marketing, Data Sharing, Account Management
★ 4.8 (11) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Content Creation, Social Media Content, Social Media, Instagram, Design, Social Media Marketing, Graphic Design, Digital Design, Organizational Skills, Facebook, Video Production
★ 4.8 (8) · Intermediate · Guided Project · Less Than 2 Hours

Politecnico di Milano
Skills you'll gain: Data Strategy, Data Ethics, Data Sharing, Customer Data Management, Market Opportunities, Data Governance, Data Management, Data-Driven Decision-Making, Data-Driven Marketing, Big Data, Customer Insights, Personally Identifiable Information, Data Literacy, Advertising, Strategic Thinking, Data Collection, Personalized Service, Business Transformation, Innovation, Business Modeling
★ 4.9 (18) · Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Audit Planning, Internal Auditing, Environmental Social And Corporate Governance (ESG), Auditing, Internal Controls, Auditors Report, Report Writing, Internal Communications, Continuous Improvement Process, Risk Analysis, Risk Control, Governance Risk Management and Compliance, Risk Management Framework, Financial Controls, Enterprise Risk Management (ERM), Risk Management, Stakeholder Management, Benchmarking, Business Ethics, Fraud detection
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Content Scheduling, Hootsuite, Social Media Management, Social Media Content, Social Media, Digital Marketing Tools, Social Media Marketing, Scheduling
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Instagram, Advertising Campaigns, Advertising, Marketing Budgets, Target Audience, Online Advertising, Social Media Management, Social Media Campaigns, Social Media, Target Market, Marketing, Budget Management, Budgeting
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Storytelling, Content Creation, Social Media Content, Photo/Video Production and Technology, Video Editing, Copywriting, Video Production, Photo Editing, Visual Storytelling, Photography, Media Production, Social Media, Graphic and Visual Design, Content Strategy, Writing, Design Elements And Principles, Writing and Editing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Goal Setting, Organizational Skills, Project Management Software, Delegation Skills, Project Performance, Collaborative Software, Project Coordination, Project Management, User Accounts, Internal Communications, Communication
★ 5 (7) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Content Performance Analysis, Content Optimization, Driving engagement, Social Media Management, Data-Driven Marketing, Social Media Analytics, Social Media Marketing, Brand Marketing, Social Media Strategy, Content Strategy, Performance Metric, Analytics
Beginner · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Data Storytelling, Storytelling, Visual Storytelling, Marketing Communications, Data Visualization, Brand Strategy, Advertising, Brand Management, Strategic Communication, Content Creation, Branding, Persuasive Communication, Corporate Communications, Digital Brand Strategy, Driving engagement
★ 4.8 (32) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft PowerPoint, Data Visualization, Visual Design, Visual Storytelling, Layout Design, Design Elements And Principles, AI powered creativity
Intermediate · Course · 3 - 6 Months