• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • A B Testing

A/B Testing Courses

A/B testing courses can help you learn experimental design, statistical analysis, and user behavior insights. You can build skills in hypothesis formulation, result interpretation, and optimizing conversion rates. Many courses introduce tools like Google Optimize, Optimizely, and Adobe Target, which facilitate the implementation of tests and analysis of outcomes, allowing you to apply your skills in real-world marketing and product development scenarios.

Popular A/B Testing Courses and Certifications


  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Software Testing Fundamentals for ISTQB Exams Prep

    Skills you'll gain: Test Planning, Test Tools, Software Testing, Configuration Management, Test Case, Software Configuration Management, Test Automation, Software Development Life Cycle, Software Technical Review, Code Review, Software Quality Assurance, White-Box Testing, Test Engineering, Risk Management, Risk Management Framework, Verification And Validation, Quality Assurance, Issue Tracking, Human Factors

    4.4
    Rating, 4.4 out of 5 stars
    ·
    106 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Learn Automation Testing with Java and Selenium Webdriver

    Skills you'll gain: Selenium (Software), Object Oriented Programming (OOP), Eclipse (Software), Java, Java Programming, JUnit, HTML and CSS, Object Oriented Design, Test Automation, Hypertext Markup Language (HTML), Software Testing, Test Script Development, Integrated Development Environments, Web Design and Development, Test Data, Test Tools, Browser Compatibility, Computer Programming, Web Development, Programming Principles

    4.5
    Rating, 4.5 out of 5 stars
    ·
    29 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Software QA & Test Automation Engineering

    Skills you'll gain: Selenium (Software), Postman API Platform, JUnit, Test Automation, API Testing, Software Quality Assurance, Test Tools, Test Script Development, Quality Assurance, Unit Testing, Software Testing, Continuous Integration, Automation, Data Validation, Performance Testing, Test Case, Agile Methodology, Integration Testing, Debugging, Javascript

    4.7
    Rating, 4.7 out of 5 stars
    ·
    73 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Playwright Power Techniques: Fast and Reliable Web Testing

    Skills you'll gain: Test Script Development, Software Testing, Scenario Testing, Test Automation, Regression Testing, Continuous Integration, Test Tools, CI/CD, Test Engineering, Web Development Tools, Browser Compatibility, Continuous Deployment, Continuous Delivery, Test Execution Engine, GitLab, Debugging, User Interface (UI), Scalability, Context Management, Authentications

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Jira for Quality Assurance Testing

    Skills you'll gain: Software Quality Assurance, Quality Assurance, Software Testing, Test Tools, Jira (Software), Development Testing, Regression Testing, Functional Testing, Software Quality (SQA/SQC), Test Planning, Test Case, Technical Communication, Issue Tracking, Agile Methodology, Software Development, Agile Project Management, Risk Management, User Interface and User Experience (UI/UX) Design, Data Analysis, Problem Solving

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Statistical Tests for Market Research

    Skills you'll gain: Statistical Hypothesis Testing, A/B Testing, Quantitative Research, Data-Driven Decision-Making, Customer Analysis, Statistical Methods, Market Research, Statistical Software, Statistical Analysis, Statistical Reporting, Business Analytics, Market Analysis, Probability & Statistics, Customer Insights, Statistical Inference, Analytics, Data Analysis, Descriptive Statistics, Data Analysis Software, Spreadsheet Software

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Software Testing and Automation

    Skills you'll gain: Open Web Application Security Project (OWASP), Cucumber (Software), Software Testing, Selenium (Software), Gherkin (Scripting Language), JUnit, Verification And Validation, Test Automation, Unit Testing, Security Testing, Regression Testing, Test Case, Software Development Tools, Testability, White-Box Testing, Behavior-Driven Development, Code Coverage, Performance Testing, Development Testing, Test Engineering

    4.2
    Rating, 4.2 out of 5 stars
    ·
    1K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Leeds

    Foundations of Software Testing and Validation

    Skills you'll gain: Test Case, Software Testing, Software Quality Assurance, Quality Assurance, Verification And Validation, Software Development Life Cycle, Software Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    446 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    ISTQB Technical Test Analyst Preparation

    Skills you'll gain: White-Box Testing, Performance Testing, Maintainability, Test Tools, Software Testing, Code Review, Test Automation, Software Technical Review, Test Planning, Scripting, Risk Analysis, Performance Stress Testing, Software Quality Assurance, Application Security, Test Script Development, Continuous Integration, Code Coverage, Test Case, Quality Assurance, Security Testing

    3.9
    Rating, 3.9 out of 5 stars
    ·
    15 reviews

    Advanced · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Practice Exams for CompTIA A+ Certification: Core 1 & Core 2

    Skills you'll gain: Operating System Administration, Network Infrastructure, Data Storage, Command-Line Interface, Peripheral Devices, Software Installation, Security Controls, Active Directory, Technical Support and Services, System Configuration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    65 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Advanced Appium: Scalable Mobile Test Automation

    Skills you'll gain: Test Automation, Test Script Development, Mobile Development Tools, Jenkins, Test Execution Engine, Application Frameworks, Continuous Integration, Debugging, Scalability, CI/CD, Test Engineering, Maintainability, Automation, Continuous Deployment, Cross Platform Development, Code Reusability, Containerization

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Test and Secure Your AI Code

    Skills you'll gain: AI Security, AI Integrations, Test Driven Development (TDD), Security Testing, Vulnerability Assessments, Test Script Development, Unit Testing, Package and Software Management, Code Coverage, Vulnerability Scanning, DevSecOps, Continuous Integration, Dependency Analysis, CI/CD, Test Tools, Software Testing, Test Automation, Integration Testing, Continuous Deployment, Software Versioning

    Intermediate · Course · 1 - 4 Weeks

1234…834

In summary, here are 10 of our most popular a/b testing courses

  • Software Testing Fundamentals for ISTQB Exams Prep: Board Infinity
  • Learn Automation Testing with Java and Selenium Webdriver: Packt
  • Software QA & Test Automation Engineering: Coursera
  • Playwright Power Techniques: Fast and Reliable Web Testing: Coursera
  • Jira for Quality Assurance Testing: Coursera
  • Statistical Tests for Market Research: Coursera
  • Software Testing and Automation: University of Minnesota
  • Foundations of Software Testing and Validation: University of Leeds
  • ISTQB Technical Test Analyst Preparation: Board Infinity
  • Practice Exams for CompTIA A+ Certification: Core 1 & Core 2: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok