Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Generative AI Agents, AI Orchestration, AI Workflows, Business Process Automation, Make.com, Automation, Agentic systems, Generative AI, LangChain, Agentic Workflows, Marketing Automation, LLM Application, AI Integrations, AI Security, Cloud Solutions, Prompt Engineering, Slack (Software), Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Google Sheets
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Technical Sales, Sales, Sales Pipelines, Sales Strategy, Sales Enablement, Sales Training, Selling Techniques, Sales Operations, Sales Process, Personalized Campaigns, AI Personalization, Customer Relationship Management (CRM) Software, Meeting Facilitation, Marketing Automation, Discussion Facilitation, Virtual Teams, Sales Presentation, Consumer Behaviour, Customer Relationship Building, Stakeholder Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Team Building, Stakeholder Engagement, Communication Strategies, Stakeholder Analysis, Interpersonal Communications, Internal Communications, Discussion Facilitation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Salesforce, Salesforce Development, Application Deployment, Workflow Management, Dashboard, Data Import/Export, Ad Hoc Reporting, Change Control, Email Automation, Data Maintenance, Authentications, Customer Relationship Management (CRM) Software, Configuration Management, Data Access, Responsive Web Design, System Configuration, Role-Based Access Control (RBAC), Data Management, Customer Relationship Management, Business Logic
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Webpack, Frontend Performance, Search Engine Optimization, Web Development Tools, Web Analytics and SEO, Performance Tuning, Build Tools, Debugging, Usability Testing, Web Development, Software Testing, Test Tools, Front-End Web Development, Functional Testing, Test Automation, Continuous Monitoring, Development Testing, Computer Programming Tools, JavaScript Frameworks, WordPress
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Technical Analysis, Market Dynamics, Market Trend, Financial Trading, Risk Management, Market Data, Trend Analysis, Risk Analysis, Securities Trading, Market Analysis, Consolidation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Blogs, Search Engine Optimization, Content Performance Analysis, Content Marketing, Brand Loyalty, Branding, Keyword Research, Content Creation, Web Analytics, Customer Engagement, Thought Leadership, Customer Relationship Building, Promotional Strategies, Content Management Systems, Business Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Canva (Software), Infographics, Video Production, Photo/Video Production and Technology, Content Creation, Visual Design, Design, Video Editing, Graphic Design, Graphics Software, Digital Design, Graphic and Visual Design Software, Design Software
Beginner · Guided Project · Less Than 2 Hours

Universitat Autònoma de Barcelona
Skills you'll gain: Service Design, Hospitality Services, Hospitality, Hospitality Management, Customer Insights, Customer experience improvement, Personalized Service, Service Management, Service Improvement, Customer experience strategy (CX), Sustainable Business, Sustainable Development, Corporate Sustainability, Consumer Behaviour, Sustainable Systems, Language Interpretation, Translation, and Studies, Sustainability Standards, Strategic Marketing, Marketing, Innovation
Intermediate · Course · 1 - 3 Months

Peking University
Skills you'll gain: Market Research, Telephone Skills, Business Communication, Hotel Operations, Travel Arrangements, Language Learning, Company, Product, and Service Knowledge, Hospitality, Business Correspondence, Oral Expression, Negotiation, Language Competency, Business, Events and Conferences, Business Writing, Verbal Communication Skills, Customer Relationship Building, Vocabulary
Intermediate · Course · 1 - 3 Months

Skills you'll gain: AI powered creativity, Prompt Patterns, Generative AI, Prompt Engineering, Prompt Engineering Tools, Content Creation, Graphics Software, AI literacy, Image Quality, Creative Design, Design and Product, Marketing Design
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Marketing Planning, Microsoft 365, Productivity Software, Project Management Software, Project Planning, Collaborative Software, Project Management, Team Management
Beginner · Guided Project · Less Than 2 Hours