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  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.


Popular Marketing Automation Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Modeling of Autonomous Systems

    Skills you'll gain: Mathematical Modeling, Control Systems, Network Model, Mechanical Engineering, Systems Analysis, Automation, Real-Time Operating Systems, Differential Equations, Safety Assurance, Verification And Validation

    Build toward a degree

    3.5
    Rating, 3.5 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Fundamentals of Customer Acquisition Management

    Skills you'll gain: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Web Analytics, Brand Loyalty, Marketing Strategies, Campaign Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Leading the Circular and Sustainable Business

    Skills you'll gain: Sustainable Business, Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Development, Sustainable Systems, Sustainability Standards, Business Reporting, Annual Reports, Strategic Leadership, Leadership, Social Impact, Organizational Structure, Climate Change Mitigation, Marketing Management, Accounting, Marketing, Communication

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Get started with Microsoft Planner

    Skills you'll gain: Marketing Planning, Business Planning, Microsoft Teams, Microsoft 365, Productivity Software, Project Management Software, Timelines, Project Planning, Collaborative Software, Prioritization, Project Management, Team Management

    3.8
    Rating, 3.8 out of 5 stars
    ·
    18 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Market Research Analysts

    Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Responsible AI, Generative AI, Customer Insights, Market Trend, Persona Development, Trend Analysis, Analytics, Data Analysis, Data-Driven Decision-Making, Business Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Accenture

    Understanding Technology and Data

    Skills you'll gain: Data Literacy, Computer Literacy, Microsoft Excel, digital literacy, Data Analysis, Data-Driven Decision-Making, Emerging Technologies, Data Collection, Computer Security Awareness Training, Digital Communications, Computer Programming, Productivity Software, Web Development, Information Technology, Business Technologies, Javascript, Python Programming, Blockchain, Cloud Computing, Computer Hardware

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Crafting Business Presentations, Proposals, Crisis Comms

    Skills you'll gain: Proposal Writing, Business Communication, Business Writing, Writing, Crisis Management, Persuasive Communication, Strategic Communication, Corporate Communications, Verbal Communication Skills, Sales Presentations, Presentations, Public Speaking, Storytelling

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Managerial Economics: Buyer and Seller Behavior

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Operating Cost, Business Strategy, Competitive Analysis, Cost Management, Strategic Decision-Making, Decision Making

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Selenium WebDriver with Java and Frameworks for all levels

    Skills you'll gain: Ajax, Gherkin (Scripting Language), Test Tools, Test Script Development, Debugging, Integration Testing, Software Design Patterns, Test Data, Scripting, Web Development Tools, Data Structures, Automation, SQL, MySQL

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Product and Service Development: Empathy Mapping with Miro

    Skills you'll gain: Customer Analysis, New Product Development, Persona Development, Customer Insights, Product Strategy, Product Development, Design Thinking, User Research, Business Planning, Business Strategy, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    D

    DeepLearning.AI

    Practical Multi AI Agents and Advanced Use Cases with crewAI

    Skills you'll gain: CrewAI, AI Workflows, Agentic Workflows, AI Orchestration, LLM Application, Large Language Modeling, Generative AI Agents, Tool Calling, Agentic systems, Model Deployment, Automation, Application Deployment, Model Evaluation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    22 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI Content with Make.com: Automate Instagram Reel Scripts

    Skills you'll gain: Workflow Management, Make.com, Social Media Content, Instagram, ChatGPT, AI Workflows, Prompt Engineering, Content Creation, Social Media Marketing, Google Docs, Social Media, Social Media Management, Social Media Strategy

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing automation courses

  • Modeling of Autonomous Systems: University of Colorado Boulder
  • Fundamentals of Customer Acquisition Management: Coursera
  • Leading the Circular and Sustainable Business: University of Colorado Boulder
  • Get started with Microsoft Planner: Coursera
  • GenAI for Market Research Analysts: Coursera
  • Understanding Technology and Data: Accenture
  • Crafting Business Presentations, Proposals, Crisis Comms: Coursera
  • Managerial Economics: Buyer and Seller Behavior: Illinois Tech
  • Selenium WebDriver with Java and Frameworks for all levels: Packt
  • Product and Service Development: Empathy Mapping with Miro: Coursera

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