Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Diagram Design, Brainstorming, Account Management, Strategic Thinking, Team Building
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Scheduling, Instagram, Content Creation, Social Media Management, Social Media Content, Content Development and Management, Content Management, Content Strategy, Workflow Management, Branding
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Analysis, Social Media, Content Optimization, Social Media Marketing, Content Marketing, Social Media Analytics, Content Strategy, Content Creation, Driving engagement, Digital Content
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Experience, User Experience Design, User Research, UI/UX Research, UI/UX Strategy, User Centered Design, User Interface (UI), Copywriting, Driving engagement, Content Creation, Diversity and Inclusion, Storytelling, Prototyping, Writing, Workplace inclusivity, Design Thinking
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Facebook, Social Media Management, E-Commerce, Social Media, Commercialization, Sales Management, Social Media Marketing, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales, Customer Analysis, AI Personalization, Marketing Analytics, Product Assortment, Regression Analysis, Cross Selling, Personalized Service, Revenue Forecasting, Data Analysis, Predictive Analytics, Revenue Management, Predictive Modeling, Business Modeling, Statistical Analysis, Business Metrics, Model Evaluation, Applied Machine Learning, Machine Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media Content, Brand Awareness, Advertising Campaigns, Advertising, Social Media Marketing, Social Media, Content Creation, Event Marketing, Graphic and Visual Design Software, Graphic and Visual Design, Brand Loyalty, Content Marketing, Customer Engagement, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Policy Development, AI Enablement, Responsible AI, Human Resource Policies, AI literacy, Labor Relations, Workforce Management, AI Integrations, Generative AI, Automation, Employee Relations, Client Services, Accountability Frameworks, Job Analysis, Policy Analysis, Customer Relationship Management, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Collaborative Software, Data Sharing, File Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Goal Setting, User Feedback, Constructive Feedback, Employee Performance Management, Performance Appraisal, Registration, Email Automation, Internal Communications, Digital Communications, Critical Thinking
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Target Audience, Content Scheduling, Target Market, Social Media, Social Media Marketing, Social Media Content, Advertising, Paid media, Social Media Analytics, Growth Strategies, Business
Beginner · Guided Project · Less Than 2 Hours

HubSpot Academy
Skills you'll gain: Sales Presentation, Sales Presentations, Prospecting and Qualification, Persona Development, Sales Development, Sales Strategy, Sales Process, Sales, Sales Prospecting, General Sales Practices, Lead Generation, Customer Analysis, Presentations, Email Automation, Personalized Service, Needs Assessment, Prioritization, Customer Engagement
Beginner · Course · 1 - 3 Months