Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Lead Generation, Personalized Campaigns, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, Prospecting and Qualification, AI Personalization, Email Automation, Performance Analysis, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Email Marketing, Customer Relationship Management (CRM) Software, Artificial Intelligence
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Scheduling, Facebook, Social Media Management, Scheduling, Social Media Content, Social Media, Content Creation, Content Management Systems, Live Streaming, Digital Marketing Tools, Shared Media, Video Production
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Drive Engagement, Facebook, Web Presence, Community Organizing, Driving engagement, Discussion Facilitation, Education Software and Technology, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Retention, Brand Awareness, Planning, Brainstorming, User Feedback, Timelines, Stakeholder Communications, Cross-Functional Team Leadership, Team Performance Management, Meeting Facilitation, HubSpot CRM, Customer experience improvement, Employee Surveys, Customer Relationship Management (CRM) Software, Team Leadership, Project Planning, Looker (Software), Dashboard, Kanban Principles, Marketing
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Professional Networking, Budget Management, Promotions and Campaigns, Digital Marketing, Promotional Strategies, Resilience, Brand Marketing, Strategic Partnership, Growth Strategies, Relationship Building, Brand Awareness, Product Promotion, Brand Strategy, Business Development, Rapport Building, Brand Management, Sustainable Business, Public Relations, Music Performance, Proposal Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Competitive Analysis, Growth Strategies, Customer Analysis, Value Propositions, Target Market, Consumer Behaviour, Competitive Intelligence, Customer Insights, Business Development, Market Opportunities, Business Strategies, Target Audience, Market Analysis
★ 4.9 (42) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Brochures, Canva (Software), Logo Design, Marketing Collateral, Marketing Materials, Marketing Design, Promotional Materials, Graphic and Visual Design Software, Graphic Design, Organizational Skills, Marketing, Creative Design, Design Elements And Principles, Branding
★ 4.8 (6) · Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Process Mapping, Process Design, Process Flow Diagrams, Diagram Design, Data Visualization, Graphic Design, Account Management, Marketing
★ 4.3 (12) · Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Meta Ads Manager, Advertising, Advertising Campaigns, Facebook, Marketing Automation, Campaign Planning, Marketing, Social Media, Social Media Marketing, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media Management, E-Commerce, Social Media, Commercialization, Sales Management, Social Media Marketing, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Social Media Content, Social Media, Facebook, Social Media Marketing, Social Media Strategy, Content Creation, Driving engagement, Advertising
Beginner · Guided Project · Less Than 2 Hours

Board Infinity
Skills you'll gain: Brand Strategy, Branding, Storytelling, Experience Design, Brand Management, Digital Brand Strategy, Journey Mapping, Brand Awareness, Design Strategies, Customer experience strategy (CX), User Experience Design, Visual Storytelling, Style Guides, Graphic and Visual Design, Marketing Psychology, Cross-Channel Marketing, Integrated Marketing Communications, Consumer Behaviour, Design Elements And Principles
Intermediate · Course · 1 - 4 Weeks