Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Canva (Software), Color Matching, Photo Editing, Creative Design, Design Software, Design Elements And Principles, Typography, Graphic Design, Content Creation, Content Marketing, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

HubSpot Academy
Skills you'll gain: Sales Presentation, Prospecting and Qualification, Sales Presentations, Sales Development, Persona Development, Inside Sales, Sales Prospecting, Sales Process, Target Audience, Sales Strategy, Phone Sales, Lead Generation, Target Market, Customer Analysis, Presentations, Needs Assessment, Personalized Campaigns, Customer Engagement, Professional Networking, Rapport Building
Beginner · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Content Optimization, Search Engine Optimization, Web Analytics, Performance Analysis, Web Analytics and SEO, Digital Analysis, Content Strategy, Analytics, Social Media Strategy, Revenue Management, Social Media Management, Brand Marketing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Wireframing, Persona (User Experience), User Interface (UI), User Experience Design, Usability, User Interface (UI) Design, UI Components, Visual Design, Persona Development, Information Architecture, Web Design, Design, Design Elements And Principles
★ 4.4 (7) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: User Interface (UI), User Story, Design Thinking, User Interface (UI) Design, Persona (User Experience), User Acceptance Testing (UAT), Visual Storytelling, User Experience
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Innovation, AI Enablement, Artificial Intelligence, Initiative and Leadership, AI literacy, Business Transformation, Digital Transformation, Governance, Technology Strategies, Market Opportunities, Product Lifecycle Management, Product Management, Stakeholder Engagement, Product Roadmaps, Public Policies, Automation, Policy Analysis, Market Analysis, Persona (User Experience), Market Research
★ 4.8 (6) · Beginner · Course · 1 - 3 Months

Zoho Corporation
Skills you'll gain: Sales Process, Sales Training, Sales, Sales Development, Selling Techniques, Closing (Sales), Sales Strategy, Customer Relationship Building, Sales Management, Verbal Communication Skills, Customer Relationship Management, Relationship Management, Customer Relationship Management (CRM) Software, Communication, Business Software, Business Writing, Relationship Building, Problem Solving, Value Propositions, Critical Thinking
Beginner · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Business Strategy, Strategic Thinking, Growth Strategies, Competitive Analysis, Corporate Strategy, Strategic Marketing, Value Propositions, Organizational Strategy, Customer Analysis, Business Planning, Market Analysis, Market Share, Strategic Decision-Making, New Business Development, Market Opportunities, Market Dynamics, Innovation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Presentations, Sales Presentation, Productivity Software, Data Sharing, Project Design, Project Documentation, Graphic Design, Business Communication, Marketing
Beginner · Guided Project · Less Than 2 Hours

LearnQuest
Skills you'll gain: B2B Sales, Consultative Selling, Consultative Approaches, Sales Presentation, Stakeholder Engagement, Enterprise Sales, Performance Metric, Stakeholder Management, Stakeholder Communications, Sales Presentations, Selling Techniques, Verbal Communication Skills, Performance Measurement, Business Marketing, Sales, Executive Presence, Sales Process, Sales Pipelines, Sales Strategy, Performance Analysis
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Pinterest, Shared Media, Professional Networking, Visual Storytelling, Organizational Skills, User Accounts, Social Media, Collaboration, Project Portfolio Management, Brainstorming, Ideation, Driving engagement, Research
★ 4.4 (7) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Animations, Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Collaborative Software, Social Media Content, Motion Graphics, Social Media, Social Media Marketing, Content Creation, Social Media Strategy, Multimedia, Shared Media, Photo/Video Production and Technology, User Accounts
Intermediate · Guided Project · Less Than 2 Hours