Competitive strategy courses can help you learn market positioning, competitive analysis, value proposition development, and strategic planning. You can build skills in identifying industry trends, assessing competitor strengths and weaknesses, and crafting effective business strategies. Many courses introduce tools like SWOT analysis, Porter’s Five Forces, and business model canvases, that support evaluating market dynamics and shaping strategic decisions.

IE Business School
Skills you'll gain: Marketing Effectiveness, Marketing Strategies, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Research, Market Analysis, Branding, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Cross-Channel Marketing
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Value Propositions, Marketing Strategies, Digital Marketing, Target Audience, Marketing Effectiveness, Strategic Marketing, Digital Marketing Campaigns, Digital Media Strategy, Marketing Budgets, Content Marketing, Search Engine Marketing, Email Marketing, Search Engine Optimization, Marketing Analytics, Journey Mapping, Lead Generation, Key Performance Indicators (KPIs), Marketing Communications, Return On Investment, A/B Testing
Beginner · Course · 1 - 3 Months

Universitat Autònoma de Barcelona
Skills you'll gain: Digital Brand Strategy, Brand Management, Brand Strategy, Branding, Brand Marketing, Strategic Marketing, Marketing Strategies, Brand Loyalty, Social Media Marketing, Storytelling, Digital Marketing, digital literacy, Marketing Channel, Influencing, Personal Development, Community Development, Performance marketing, Employee Engagement, Corporate Strategy, Analytics
Beginner · Course · 1 - 3 Months

Michigan State University
Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Resource Allocation, Business Modeling, Resource Planning, Resource Management, Sales Development, Sales Strategy, Commercialization, Plan Execution, Customer Relationship Building, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing Planning, Entrepreneurial Finance, Operating Budget, Marketing
Mixed · Course · 1 - 3 Months

The Open University
Skills you'll gain: Sustainable Business, Ideation, Systems Thinking, Sustainable Development, Creative Thinking, Corporate Sustainability, Experimentation, Sustainable Systems, Creative Problem-Solving, Stakeholder Engagement, Business Modeling, Environmental Social And Corporate Governance (ESG), Stakeholder Analysis, Critical Thinking, Innovation, Cognitive flexibility, Creativity, Business Systems Analysis, Business Transformation, Problem Solving
Intermediate · Specialization · 3 - 6 Months

Board Infinity
Skills you'll gain: Brand Strategy, Data Storytelling, Data Presentation, Branding, Brand Marketing, Dashboard, Interactive Data Visualization, Dashboard Creation, Storytelling, Target Audience, Brand Management, Experience Design, Data-Driven Marketing, Digital Brand Strategy, Journey Mapping, Marketing Psychology, Design Strategies, Digital Advertising, Digital Media Strategy, Data Visualization
Beginner · Specialization · 1 - 3 Months

Fractal Analytics
Skills you'll gain: AI Security, Vector Databases, Responsible AI, Data Strategy, Data Ethics, Data Management, Data Security, Generative AI, Generative AI Agents, Data Mapping, AI Integrations, Data Governance, Containerization, Data Architecture, Retrieval-Augmented Generation, Interoperability, Enterprise Architecture, Metadata Management, Data Pipelines, Artificial Intelligence and Machine Learning (AI/ML)
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Data Ethics, Financial Modeling, Responsible AI, Financial Forecasting, Financial Statements, Depreciation, Financial Statement Analysis, Financial Accounting, Law, Regulation, and Compliance, Risking, Financial Reporting, Business Ethics, Balance Sheet, AI literacy, Artificial Intelligence, Strategic Decision-Making, Data Management, Finance, Business Strategy, Business
Beginner · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Cybersecurity, Cyber Security Strategy, Cyber Security Policies, Cyber Attacks, Cyber Risk, Security Awareness, Information Systems Security, Human Factors (Security), Computer Security, Malware Protection, Public Safety and National Security, Infrastructure Security, Data Security, Law, Regulation, and Compliance, Risk Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Social Media Analytics, Communication Planning, Marketing Effectiveness, Marketing Analytics, Data-Driven Marketing, Social Media, Content Performance Analysis, Marketing Strategies, Marketing, Web Presence, Target Audience, Research
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, International Relations, International Finance, Intercultural Competence, World History, Economics, Market Dynamics, Cultural Diversity, Business Management, Political Sciences, Export Control, Business Economics, Business Strategy, Economic Development, Policy Analysis, Corporate Strategy, Investments, Risk Management, Competitive Analysis, Business Development
Build toward a degree
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Data-Driven Marketing, Strategic Communication, Journey Mapping, Marketing Communications, Marketing Strategies, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Automation, Marketing Channel, Cross-Channel Marketing, AI Personalization, Media and Communications, Data-Driven Decision-Making, Personalized Campaigns, MarTech, Online Advertising, Integrated Marketing Communications, Communication Strategies, Social Media
Build toward a degree
Beginner · Course · 1 - 4 Weeks