Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Sage Publications
Skills you'll gain: Social Media Analytics, Social Media Marketing, Big Data, Social Media Content, Social Media, Social Media Strategy, Social Network Analysis, Market Research, Social Media Management, Marketing, Network Analysis, Analytics, Text Mining, Digital Analysis, Research, Driving engagement, Strategic Marketing, Research Methodologies, Digital Marketing, Consumer Behaviour
Beginner · Course · 1 - 3 Months

John Wiley & Sons
Skills you'll gain: Content Creation, Blogs, Digital Content, Social Media Marketing, Content Marketing, Social Media, Consumer Behaviour, Web Content, Public Relations, Digital Marketing Tools, Social Media Content, Digital Media Strategy, Marketing, Digital Transformation, Digital Brand Strategy, Marketing Strategies, MarTech, Marketing Communications, Digital Marketing, Web Analytics and SEO
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Market Research, Strategic Marketing, Data-Driven Marketing, Marketing, Marketing Management, Marketing Analytics, Market Intelligence, Marketing Strategy and Techniques, Data-Driven Decision-Making, Customer Insights, Customer Analysis, Market Data, Consumer Behaviour, Target Market, A/B Testing, Digital Marketing
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: LinkedIn, Events and Conferences, Copywriting, Professional Networking, Sales Presentations, Product Promotion, Oral Expression, Marketing Collateral, Promotional Materials, Marketing Materials, Relationship Building, Business Marketing, Web Presence, Communication Strategies, Drive Engagement, Marketing, Brand Management
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Strategic Marketing, Marketing Strategies, Content Creation, Campaign Planning, Marketing, Content Marketing, Brand Marketing, Promotional Strategies, Social Media Content, Social Media, Drive Engagement, Social Media Management, Social Media Marketing, Influencing, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Email Marketing, Driving engagement, Campaign Management, Target Audience, Personalized Campaigns, Strategic Communication, Content Marketing, Customer Engagement, Marketing Communications, Campaign Planning, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing, Marketing Planning, Marketing Management, Strategic Marketing, Market Analysis, Marketing Strategies, Marketing Strategy and Techniques, Market Opportunities, Consumer Behaviour, Digital Marketing, Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Animations, Photo Editing, Graphic and Visual Design Software, Marketing Design, Social Media Content, Graphic Design, Editing, Visual Storytelling, Design Elements And Principles, Graphic and Visual Design, Content Creation, Social Media, Typography, Layout Design, Social Media Campaigns, Data Import/Export, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: A/B Testing, Google Analytics, Experience Design, Web Analytics, User Experience, Content Optimization, Web Content, Target Audience, Test Tools, Content Performance Analysis, Personalized Campaigns, Marketing, Analytics
Beginner · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: Facebook, Meta Ads Manager, Copywriting, Social Media Marketing, Social Media, Social Media Strategy, Social Media Content, Instagram, Social Media Management, Marketing, Social Media Campaigns, Driving engagement, Advertising Campaigns, Event Marketing, Digital Advertising, Drive Engagement, Promotional Strategies, Content Creation, Advertising, Customer Engagement
Mixed · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Growth Strategies, Advertising Campaigns, Marketing Strategies, Search Engine Marketing, Advertising, Marketing, Content Optimization, Digital Advertising, Lead Generation, Web Presence
Mixed · Course · 1 - 4 Weeks

Sage Publications
Skills you'll gain: Social Media Strategy, Digital Media Strategy, Paid media, Social Media Marketing, Social Media, Social Media Management, Social Media Content, Service Recovery, Social Media Analytics, Marketing Communications, Digital Marketing, Employee Engagement, Earned Media, Marketing, Consumer Behaviour, Customer Complaint Resolution, Brand Management, Brand Loyalty, Drive Engagement, Content Creation
Beginner · Course · 3 - 6 Months