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  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • E

    Edureka

    Introduction to Generative Engine Optimization (GEO)

    Skills you'll gain: Generative Engine Optimization (GEO), Google Gemini, Content Performance Analysis, Content Optimization, Generative AI, Prompt Engineering, Gemini, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, AI literacy, Web Analytics and SEO, AI Personalization, Lead Generation, Large Language Modeling, Content Strategy

    Beginner · Course · 1 - 3 Months

  • A

    Alex Genadinik

    Marketing Skills: Marketing Psychology And Neuromarketing

    Skills you'll gain: Marketing Psychology, Closing (Sales), Selling Techniques, Consumer Behaviour, Marketing, Negotiation, Product Marketing, Advertising, Marketing Materials, Customer Insights, Target Market, Target Audience, Customer Analysis, Customer experience improvement, Psychology, Decision Making, Critical Thinking

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Digital Marketing Analytics

    Skills you'll gain: Pay Per Click Advertising, Data-Driven Marketing, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Paid media, Search Engine Marketing, Web Analytics and SEO, Digital Marketing, Data-Driven Decision-Making, Digital Marketing Tools, A/B Testing, Data Analysis, AI Personalization, Contextual Advertising, Big Data, Customer Analysis, Customer Data Management, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Email Marketing Analytics & Optimization

    Skills you'll gain: Email Marketing, Microsoft Excel, Content Performance Analysis, Dashboard Creation, Data-Driven Marketing, Key Performance Indicators (KPIs), Marketing Analytics, Google Analytics, Web Analytics, Campaign Management, Performance Reporting, Performance Analysis, Dashboard, Data Analysis, Email Security, Market Data, Market Analysis, Market Intelligence, Strategic Marketing, Search Engine Optimization

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    App Engine: Qwik Start - Java

    Skills you'll gain: Google App Engine, Cloud Deployment, Application Deployment, Cloud Development, Cloud Applications, Java, Google Cloud Platform, Cloud Services, Application Development, Cloud Computing, Java Programming, Cloud Platforms, DevOps

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    App Engine: Qwik Start - Python

    Skills you'll gain: Google App Engine, Cloud Deployment, Application Deployment, Cloud Applications, Google Cloud Platform, Cloud Development, Platform As A Service (PaaS), Application Development, DevOps

    Beginner · Project · Less Than 2 Hours

  • P

    Packt

    Unreal Engine 5 - Environment Design

    Skills you'll gain: Virtual Environment, Unreal Engine, Virtual Reality, 3D Assets, Video Game Development, Game Design, Conceptual Design, Performance Tuning, Layout Design, Creativity

    Beginner · Course · 1 - 4 Weeks

  • E

    ESSEC Business School

    Foundations of marketing analytics

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Customer Analysis, Marketing Strategies, Business Analytics, Statistical Programming, Customer Insights, R Programming, R (Software), Customer Data Management, Data-Driven Decision-Making, Data Analysis Software, Target Market, Predictive Analytics, Statistical Analysis, Statistical Modeling, Predictive Modeling, Statistical Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    762 reviews

    Mixed · Course · 1 - 3 Months

  • I

    IE Business School

    The Marketing Plan

    Skills you'll gain: Marketing Planning, Product Planning, Business Planning, Marketing, Marketing Strategies, Strategic Marketing, Marketing Effectiveness, Product Marketing, Marketing Strategy and Techniques, Case Studies, Planning, Target Market, Marketing Budgets, Promotional Strategies, Market Analysis, Target Audience, Competitive Analysis, Profit and Loss (P&L) Management, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    494 reviews

    Mixed · Course · 1 - 4 Weeks

  • S

    Simplilearn

    Digital Marketing Landscape

    Skills you'll gain: Marketing Planning, Marketing, Digital Marketing, Strategic Marketing, UI/UX Strategy, Digital Content, Marketing Strategies, Digital Advertising, E-Commerce, Content Optimization, Social Media Marketing, Search Engine Optimization, Brand Awareness, Customer Engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IE Business School

    Marketing Mix Fundamentals

    Skills you'll gain: Product Strategy, Product Marketing, Marketing Communications, Strategic Marketing, Marketing, Product Management, Product Lifecycle Management, Media Planning, Go To Market Strategy, Marketing Planning, Brand Strategy, Product Promotion, Marketing Channel, Competitive Analysis, Brand Management, Integrated Marketing Communications, Promotional Strategies, Merchandising, Market Share, Media Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IE Business School

    Estrategia de marketing

    Skills you'll gain: Marketing Planning, Surveys, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Strategic Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Value Propositions, Product Marketing, Market Data

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular search engine marketing courses

  • Introduction to Generative Engine Optimization (GEO): Edureka
  • Marketing Skills: Marketing Psychology And Neuromarketing: Alex Genadinik
  • Digital Marketing Analytics: University of Maryland, College Park
  • Email Marketing Analytics & Optimization: Coursera
  • App Engine: Qwik Start - Java: Google Cloud
  • App Engine: Qwik Start - Python: Google Cloud
  • Unreal Engine 5 - Environment Design: Packt
  • Foundations of marketing analytics: ESSEC Business School
  • The Marketing Plan: IE Business School
  • Digital Marketing Landscape: Simplilearn

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