Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Promotional Strategies, Social Media, Microsoft Outlook, Instagram, Customer Acquisition Management, Social Media Management, Facebook, Social Media Marketing, Gmail, Target Audience, Account Management, Customer Relationship Building, Customer Engagement, Digital Marketing, Data Import/Export
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales Process, Prompt Engineering, Sales, Sales Presentations, Microsoft Copilot, Product Knowledge, Sales Pipelines, Value Propositions, Personalized Campaigns, Selling Techniques, Microsoft PowerPoint, AI literacy, Presentations, Responsible AI, AI Personalization, Verbal Communication Skills, AI Workflows, Customer Relationship Management
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Point of Sale, Order Delivery, Shipping and Receiving, Logistics Management, Customer experience strategy (CX), Process Optimization
★ 4.9 (12) · Beginner · Course · 1 - 4 Weeks

Harvard Business Review
Skills you'll gain: Business Planning, Operating Budget, Budget Management, Business Strategy, Resource Allocation, Budgeting, Marketing Operations, Project Planning, Organizational Strategy, Marketing Strategies, Capital Budgeting, Variance Analysis, Competitive Analysis, Financial Planning, Goal Setting, Finance
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Web Presence, Social Media Marketing, Social Media, Social Media Management, Driving engagement, Account Management, User Accounts, Customer Engagement, Drive Engagement, Target Audience, Registration
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Meta Ads Manager, Advertising, Advertising Campaigns, Facebook, Marketing Automation, Campaign Planning, Marketing, Social Media, Social Media Marketing, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Survey Creation, Customer Retention, Customer Insights, Business Research, Customer Data Management, User Feedback, Customer experience improvement
★ 4.3 (15) · Beginner · Guided Project · Less Than 2 Hours

Alfaisal University | KLD
Skills you'll gain: Interviewing Skills, Recruitment, Web Presence, Marketing, digital literacy, Professional Networking, Digital Brand Strategy, Personal Attributes, Writing, Professional Development, Negotiation, Self-Awareness, Business Writing, Personal Development, Communication, Branding, Promotional Strategies, Goal Setting, Follow Through
★ 4.8 (10) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Logo Design, Marketing Design, Marketing Materials, Design Software, Marketing Strategy and Techniques, Creative Design, Graphic Design, Design, Promotional Strategies, Branding, Color Theory, Product Design
Intermediate · Guided Project · Less Than 2 Hours
University of Pittsburgh
Skills you'll gain: Competitive Analysis, Stakeholder Analysis, Business Planning, Solution Design, Competitive Intelligence, Medical Devices, Stakeholder Engagement, Market Analysis, New Product Development, Regulatory Affairs, Product Development, Commercialization, Innovation, Ideation, Entrepreneurship, Health Care Procedure and Regulation, Knowledge Transfer, Regulatory Compliance, Value Propositions, Presentations
★ 3.9 (7) · Intermediate · Course · 1 - 3 Months

Skills you'll gain: Competitive Analysis, Growth Strategies, Customer Analysis, Value Propositions, Target Market, Consumer Behaviour, Competitive Intelligence, Customer Insights, Business Development, Market Opportunities, Business Strategies, Target Audience, Market Analysis
★ 4.9 (42) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Content Development and Management, Calendar Management, Scheduling, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours