Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Content Performance Analysis, Meta Ads Manager, Online Advertising, Facebook, Digital Advertising, Advertising Campaigns, Web Analytics, Advertising, Driving engagement, Target Audience, Marketing, Social Media Marketing, Social Media
Intermediate · Guided Project · Less Than 2 Hours

Packt
Skills you'll gain: Sales Presentations, Sales Management, Sales, Selling Techniques, Sales Strategy, Account Management, Sales Territory Management, General Sales Practices, Account Strategy, Sales Process, Closing (Sales), Presentations, Showrooms, Client Services, Customer Acquisition Management, Employee Coaching, Customer Relationship Management, Overcoming Objections, Rapport Building
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Video Editing, Video Production, Videography, TikTok, Photo/Video Production and Technology, Visual Storytelling, Cinematography, AI powered creativity, Editing
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Policy Development, AI Enablement, Responsible AI, Human Resource Policies, AI literacy, Labor Relations, Workforce Management, AI Integrations, Generative AI, Automation, Employee Relations, Client Services, Accountability Frameworks, Job Analysis, Policy Analysis, Customer Relationship Management, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Web Analytics, Social Media Marketing, Customer Insights, Social Media Analytics, Customer Analysis, Web Presence, User Accounts, Social Media
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: TikTok, Driving engagement, Drive Engagement, Social Media Management, Customer Engagement, Social Media Strategy, Social Media, Social Media Content, Social Media Marketing, Community Development, Brand Loyalty
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Risk Mitigation, Risk Management Framework, Financial Regulations, Risk Analysis, Investment Management, Banking, Financial Trading, Financial Regulation, Capital Markets, Securities (Finance), Financial Services, Bank Regulations, Securities Trading, Financial Systems, Operational Analysis, Lending and Underwriting, Market Analysis, Market Dynamics, Cash Management, Corporate Finance
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Pinterest, Advertising Campaigns, Online Advertising, Digital Advertising, Content Performance Analysis, Customer Insights, Social Media Campaigns, Advertising, Social Media Analytics, Data-Driven Marketing, Performance Reporting, Report Writing, Marketing Analytics, Digital Marketing, Marketing Management
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Customer Insights, Big Data, Data Mining, Analytics, Target Market, Data Analysis, Target Audience, R Programming, R (Software), Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Descriptive Statistics, Statistical Modeling, Data Strategy, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Social Media Marketing, Strategic Thinking, Marketing Strategies, Search Engine Marketing, Digital Marketing, Target Audience, Market Research, Gap Analysis, Needs Assessment, Strategic Prioritization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Diagram Design, Graphic Design, Graphic and Visual Design, Graphic and Visual Design Software, Multimedia, Collaborative Software, Graphical Tools, Graphics Software, Data Sharing, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: IT Management, Project Risk Management, Risk Management, Risk Analysis, Project Management, AI literacy, Internal Communications, Responsible AI, Generative AI, Case Studies, Innovation, Data-Driven Decision-Making, Decision Making
Beginner · Course · 1 - 4 Weeks