• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • G

    Google

    Desain UX Google

    Skills you'll gain: Wireframing, Adobe XD, Mockups, Storyboarding, Information Architecture, User Experience Design, Usability Testing, Usability, Graphic and Visual Design, Figma (Design Software), User Experience, Design Elements And Principles, Persona (User Experience), Interaction Design, User Interface and User Experience (UI/UX) Design, UI/UX Research, Design Reviews, Responsive Web Design, Presentations, User Story

    4.9 stars, 508 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.9 (508) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Social Media Analytics

    Skills you'll gain: Social Network Analysis, Network Analysis, Social Media Analytics, Data Visualization, Graph Theory, Relational Databases, Data Presentation, Data Visualization Software, R (Software), Infographics, Data Analysis, Network Model, Database Theory, Query Languages, Social Sciences, Statistical Analysis, Machine Learning, Machine Learning Methods, R Programming, Data Manipulation

    4.4 stars, 22 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.4 (22) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    GoHighLevel for Beginners: Voice AI Automated Appointments

    Skills you'll gain: Outbound Calls, Operational Efficiency, AI Workflows, Agentic Workflows, Generative AI Agents, Workflow Management, Customer Service, AI Integrations, Automation, Prompt Engineering, Systems Integration, Customer Communications Management

    4.9 stars, 7 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.9 (7) · Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Mastering REST APIs with FastAPI

    Skills you'll gain: Restful API, API Design, Application Deployment, Application Programming Interface (API), Authentications, Cloud API, API Testing, Cloud Deployment, Web Services, Web Frameworks, User Provisioning, Unit Testing, Continuous Deployment, User Accounts, Test Script Development, Email Automation, Debugging, Operational Databases, Test Tools, Continuous Integration

    4.3 stars, 23 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.3 (23) · Intermediate · Course · 1 - 3 Months

  • P

    Pearson

    Practical Windows PowerShell Scripting

    Skills you'll gain: Windows PowerShell, Active Directory, Scripting, IT Automation, Network Monitoring, Scripting Languages, Microsoft Windows, Windows Servers, Shell Script, User Accounts, Microsoft Servers, Command-Line Interface, Network Administration, Remote Access Systems, Servers, Systems Administration, User Interface (UI), UI Components, Server Administration, Authentications

    4.5 stars, 21 reviews, Beginner, Specialization, 1 - 4 Weeks

    ★ 4.5 (21) · Beginner · Specialization · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • F

    Fudan University

    游戏产业概论

    Skills you'll gain: Video Game Development, Intellectual Property, Game Design, New Product Development, Legal Risk, Product Management, Business, Regulation and Legal Compliance, Global Marketing, Investments

    3.6 stars, 69 reviews, Beginner, Course, 1 - 3 Months

    ★ 3.6 (69) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Creo Incubator

    Advanced Thought Leadership: Mastering Influence and Impact

    Skills you'll gain: Critical Thinking, Conflict Management, Relationship Building, Intercultural Competence, Negotiation, Constructive Feedback, Stakeholder Engagement, Content Creation, Strategic Partnership, Stakeholder Communications, Cultural Responsiveness, Composure, Relationship Management, Diversity Awareness, Cultural Sensitivity, Content Marketing, Leadership, Business Leadership, Decision Making, Strategic Leadership

    Advanced · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • L

    L&T EduTech

    CPS Design for Mechatronics, Healthcare, EV & Robotics

    Skills you'll gain: Embedded Systems, Automation Engineering, Robotics, Machine Controls, Electronic Systems, Automation, Control Systems, Electronic Hardware, Power Electronics, Electronics, Medical Equipment and Technology, Medical Devices, Electric Power Systems, Electrical Systems, Health Technology, Medical Telemetry

    5 stars, 6 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 5 (6) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Fraud Analysts: Improving Detection Efficiency

    Skills you'll gain: Anomaly Detection, Fraud detection, Data Literacy, Data Visualization, Generative AI, Risk Management, Risk Mitigation, ChatGPT, Data Synthesis, Compliance Management, AI Integrations, AI Workflows, Data Pipelines, Automation, Predictive Analytics

    4.7 stars, 6 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (6) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    Data Analysis with Pivot Tables: Build & Automate

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Data Analysis Expressions (DAX), Spreadsheet Software, Excel Macros, Data Presentation, Data Analysis, Chart.js, Data Mart, Spatial Data Analysis, Automation, Decision Tree Learning, IT Automation, Course Development, Strategic Decision-Making, C and C++, Design, AI Workflows

    4.9 stars, 32 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.9 (32) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    CRM, Dados e o Futuro Centrado no Cliente

    Skills you'll gain: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Pipelines, Customer Analysis, Sales Management, Customer Engagement, Big Data, Customer Relationship Building, Customer Insights, Customer experience strategy (CX), Business Analytics, Target Audience, Data-Driven Marketing, Customer experience improvement, Business Metrics, Analytics, AI Personalization, Consumer Behaviour, Artificial Intelligence

    4.6 stars, 53 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (53) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Microsoft

    Foundations of Account Management

    Skills you'll gain: Productivity Software, Administrative Support, Sales Process, Personalized Campaigns, Customer Service, Client Services, AI Personalization, Customer experience improvement, Sales Training, Sales, Customer Relationship Building, Verbal Communication Skills, Process Mapping, Account Management, Sales Development, Oral Expression, Microsoft Copilot, Customer Engagement, File Management, Personalized Service

    Advanced · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…223224225…466

In summary, here are 10 of our most popular marketing automation courses

  • Desain UX Google: Google
  • Social Media Analytics: Johns Hopkins University
  • GoHighLevel for Beginners: Voice AI Automated Appointments: Coursera
  • Mastering REST APIs with FastAPI: Packt
  • Practical Windows PowerShell Scripting: Pearson
  • 游戏产业概论: Fudan University
  • Advanced Thought Leadership: Mastering Influence and Impact: Creo Incubator
  • CPS Design for Mechatronics, Healthcare, EV & Robotics: L&T EduTech
  • GenAI for Fraud Analysts: Improving Detection Efficiency: Coursera
  • Data Analysis with Pivot Tables: Build & Automate: EDUCBA

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok