Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Skills you'll gain: Content Creation, Crisis Management, Digital Communications, Strategic Communication, Digital Media Strategy, Communication Strategies, Social Media, Digital Marketing, Digital Content, Target Audience, Customer Engagement, Email Marketing, Ethical Standards And Conduct, Presentations, Emerging Technologies, Forecasting
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Business Strategy, Competitive Analysis, Business Planning, Corporate Strategy, Market Share, Strategic Decision-Making, Market Analysis, Analysis, Market Dynamics, Value Propositions, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Product Lifecycle Management, Product Strategy, Product Management, Product Marketing, Case Studies, Market Data, Organizational Leadership, Data-Driven Decision-Making, Cross-Functional Collaboration, Communication, Strategic Thinking, Innovation, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Management, User Feedback
Beginner · Course · 1 - 4 Weeks

Alibaba Cloud Academy
Skills you'll gain: Docker (Software), Containerization, Cloud Deployment, Application Deployment, Kubernetes, Terraform, Prometheus (Software), Cloud Computing, Performance Tuning, Application Performance Management, Cloud Management, Cloud Applications, DevOps, Infrastructure As A Service (IaaS), Performance Testing, Cloud Computing Architecture, Database Management, Cloud Platforms, Operating Systems, Web Development
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Survey Creation, User Feedback, Customer experience improvement, Customer Insights, User Accounts, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prometheus (Software), Google Cloud Platform, Kubernetes, Application Performance Management, Application Deployment, Cloud Applications
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Microsoft Teams, Microsoft 365, Generative AI Agents, Internal Communications, Data Store
Intermediate · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: AI Enablement, Generative AI, Automation, Responsible AI, Journalism, Artificial Intelligence, Education and Training, Job Analysis, Marketing Analytics, Marketing, Economics, Critical Thinking
Beginner · Course · 1 - 3 Months

Skills you'll gain: Cross Selling, Retail Sales, Product Demonstration, Upselling, Selling Techniques, Personalized Service, Sales Training, Sales Strategy, Customer experience improvement, Merchandising, Customer Service, Team Oriented, Customer Engagement, Customer Complaint Resolution
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Content Strategy, Content Creation, Social Media Content, Driving engagement, Social Media Strategy, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Metric, Growth Strategies, Performance Analysis, Promotional Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Drive Engagement, Facebook, Community Organizing, Discussion Facilitation, Collaboration, Education Software and Technology, Marketing
Beginner · Guided Project · Less Than 2 Hours