Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing, MarTech, Marketing Channel, Digital Marketing Tools, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Promotions and Campaigns, Product Development, Market Dynamics, Consumer Behaviour, New Product Development, E-Commerce, Innovation, Customer Engagement
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Culture, Cultural Diversity, Cultural Sensitivity, Intercultural Competence, Cultural Responsiveness, Diversity Marketing, Global Marketing, Culture Transformation, Diversity Awareness, Consumer Behaviour, Human Resource Management, Brand Marketing, Coordination
★ 4.9 (16) · Beginner · Course · 1 - 3 Months

University of Colorado System
Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Statistical Hypothesis Testing, Advanced Analytics, Machine Learning
★ 4.9 (19) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Data-Driven Decision-Making, Data-Driven Marketing, Spreadsheet Software, Campaign Management, Marketing Channel, Microsoft Excel, Looker (Software), Marketing Analytics, Data Storytelling, Data Quality, Data Cleansing, Performance Reporting, Snowflake Schema, Excel Formulas, Pivot Tables And Charts, Data Visualization, Key Performance Indicators (KPIs), Data Modeling, SQL, Business Intelligence
Intermediate · Specialization · 3 - 6 Months

Chegg Skills
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Personalized Campaigns, Prompt Engineering Tools, Marketing Analytics, Email Automation, Data-Driven Marketing, Strategic Marketing, Pay Per Click Advertising, Performance marketing, Responsible AI, Analytics, Advertising Campaigns, A/B Testing, Advertising, AI Workflows
Beginner · Course · 1 - 4 Weeks

Yonsei University
Skills you'll gain: Hospitality Management, Hospitality and Food Services, Hospitality, Customer Service, Guest Relations, Customer experience strategy (CX), Customer Relationship Management, Service Design, Healthcare Industry Knowledge, Expectation Management, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Business Marketing, Service Improvement, Hospital Experience, Marketing, Patient-centered Care
★ 4.7 (560) · Mixed · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Web Analytics, Paid media, Digital Marketing, Email Marketing, Social Media Analytics, Digital Media Strategy, Digital Marketing Campaigns, Digital Marketing Tools, Marketing Analytics, Digital Analysis, Data-Driven Marketing, Social Media Marketing, Marketing Effectiveness, Earned Media, Social Media Campaigns, Social Media, Media Strategy, Content Performance Analysis, Analytics, Owned Media
Intermediate · Course · 1 - 3 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Return On Investment, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Branding, Customer Engagement, Advertising, Brand Management, Strategic Partnership, Sales Process, Price Negotiation, Data Analysis, Stakeholder Management, Public Relations, Emotional Intelligence, Creative Thinking
★ 4.9 (9) · Beginner · Course · 1 - 4 Weeks

Yonsei University
Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Marketing Strategies, Innovation, Brand Strategy, Business Strategies, Storytelling
★ 4.7 (500) · Mixed · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Digital Marketing Tools, Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Marketing Operations, Marketing Management, Persona Development, Target Market, Target Audience, Consumer Behaviour, Customer Insights, Digital Transformation, Integrated Marketing Communications
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Analytics, Data-Driven Marketing, Digital Marketing, Data Visualization, Conversion Funnel Analysis, Consumer Behaviour, Sales Strategy, Marketing, Performance marketing, Marketing Planning, Customer Analysis, Marketing Strategy and Techniques, Marketing Operations, Digital Analysis, Data-Driven Decision-Making, Digital Media Strategy, Data Visualization Software, Customer Insights
★ 4.4 (9) · Beginner · Specialization · 3 - 6 Months