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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • U

    University of Illinois Urbana-Champaign

    Marketing no mundo digital

    Skills you'll gain: Marketing, MarTech, Marketing Channel, Digital Marketing Tools, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Promotions and Campaigns, Product Development, Market Dynamics, Consumer Behaviour, New Product Development, E-Commerce, Innovation, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Global Marketing: Cultural Frameworks

    Skills you'll gain: Culture, Cultural Diversity, Cultural Sensitivity, Intercultural Competence, Cultural Responsiveness, Diversity Marketing, Global Marketing, Culture Transformation, Diversity Awareness, Consumer Behaviour, Human Resource Management, Brand Marketing, Coordination

    4.9 stars, 16 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (16) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Colorado System

    Data Science for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Statistical Hypothesis Testing, Advanced Analytics, Machine Learning

    4.9 stars, 19 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.9 (19) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Marketing Data & Reporting Essentials

    Skills you'll gain: Data-Driven Decision-Making, Data-Driven Marketing, Spreadsheet Software, Campaign Management, Marketing Channel, Microsoft Excel, Looker (Software), Marketing Analytics, Data Storytelling, Data Quality, Data Cleansing, Performance Reporting, Snowflake Schema, Excel Formulas, Pivot Tables And Charts, Data Visualization, Key Performance Indicators (KPIs), Data Modeling, SQL, Business Intelligence

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Chegg Skills

    Measuring Digital Marketing Campaign Performance

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • B

    Board Infinity

    Generative AI in Marketing

    Skills you'll gain: Personalized Campaigns, Prompt Engineering Tools, Marketing Analytics, Email Automation, Data-Driven Marketing, Strategic Marketing, Pay Per Click Advertising, Performance marketing, Responsible AI, Analytics, Advertising Campaigns, A/B Testing, Advertising, AI Workflows

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • Y

    Yonsei University

    International Hospitality & Healthcare Services Marketing

    Skills you'll gain: Hospitality Management, Hospitality and Food Services, Hospitality, Customer Service, Guest Relations, Customer experience strategy (CX), Customer Relationship Management, Service Design, Healthcare Industry Knowledge, Expectation Management, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Business Marketing, Service Improvement, Hospital Experience, Marketing, Patient-centered Care

    4.7 stars, 560 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (560) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    Illinois Tech

    Social Media Marketing Analytics

    Skills you'll gain: Web Analytics, Paid media, Digital Marketing, Email Marketing, Social Media Analytics, Digital Media Strategy, Digital Marketing Campaigns, Digital Marketing Tools, Marketing Analytics, Digital Analysis, Data-Driven Marketing, Social Media Marketing, Marketing Effectiveness, Earned Media, Social Media Campaigns, Social Media, Media Strategy, Content Performance Analysis, Analytics, Owned Media

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • R

    Real Madrid Graduate School Universidad Europea

    Fundamentos del Marketing Deportivo

    Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Return On Investment, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Branding, Customer Engagement, Advertising, Brand Management, Strategic Partnership, Sales Process, Price Negotiation, Data Analysis, Stakeholder Management, Public Relations, Emotional Intelligence, Creative Thinking

    4.9 stars, 9 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (9) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • Y

    Yonsei University

    International Entertainment and Sports Marketing

    Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Marketing Strategies, Innovation, Brand Strategy, Business Strategies, Storytelling

    4.7 stars, 500 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (500) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Introdução ao Marketing Digital

    Skills you'll gain: Digital Marketing Tools, Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Marketing Operations, Marketing Management, Persona Development, Target Market, Target Audience, Consumer Behaviour, Customer Insights, Digital Transformation, Integrated Marketing Communications

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Marketing e Data Science

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Analytics, Data-Driven Marketing, Digital Marketing, Data Visualization, Conversion Funnel Analysis, Consumer Behaviour, Sales Strategy, Marketing, Performance marketing, Marketing Planning, Customer Analysis, Marketing Strategy and Techniques, Marketing Operations, Digital Analysis, Data-Driven Decision-Making, Digital Media Strategy, Data Visualization Software, Customer Insights

    4.4 stars, 9 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.4 (9) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
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In summary, here are 10 of our most popular marketing courses

  • Marketing no mundo digital: University of Illinois Urbana-Champaign
  • Global Marketing: Cultural Frameworks: University of Illinois Urbana-Champaign
  • Data Science for Marketing: University of Colorado System
  • Marketing Data & Reporting Essentials: Coursera
  • Measuring Digital Marketing Campaign Performance: Chegg Skills
  • Generative AI in Marketing: Board Infinity
  • International Hospitality & Healthcare Services Marketing: Yonsei University
  • Social Media Marketing Analytics: Illinois Tech
  • Fundamentos del Marketing Deportivo: Real Madrid Graduate School Universidad Europea
  • International Entertainment and Sports Marketing: Yonsei University

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