Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Storytelling, Social Media, Social Media Marketing, Social Media Strategy, Media Relations, Content Strategy, Content Creation, Paid media, Advertising, Brand Management, Strategic Partnership, Strategic Communication, Video Production, Target Audience, Revenue Management, Negotiation, Target Market, Community Development, Crisis Management, Planning
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: IT Management, Project Risk Management, Risk Management, Risk Analysis, Project Management, AI literacy, Internal Communications, Responsible AI, Generative AI, Case Studies, Innovation, Data-Driven Decision-Making, Decision Making
★ 4.4 (7) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Slack (Software), Collaborative Software, Internal Communications, Organizational Skills, Communication, Business
★ 4.9 (18) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Performance Analysis, Meta Ads Manager, Online Advertising, Facebook, Digital Advertising, Advertising Campaigns, Web Analytics, Advertising, Driving engagement, Target Audience, Marketing, Social Media Marketing, Social Media
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Brand Strategy, Storytelling, Branding, Brand Marketing, Prompt Engineering, ChatGPT, Brand Management, Digital Brand Strategy, Cross-Channel Marketing, Content Creation, Blogs, Consumer Behaviour, Brainstorming, Email Marketing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Import/Export, Email Marketing, Campaign Management, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Pinterest, Shared Media, Professional Networking, Visual Storytelling, Organizational Skills, User Accounts, Social Media, Collaboration, Project Portfolio Management, Brainstorming, Ideation, Driving engagement, Research
★ 4.1 (8) · Beginner · Guided Project · Less Than 2 Hours

Kennesaw State University
Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Marketing, Brand Management, Brand Awareness, Diversity Marketing, Marketing, Growth Strategies, Benchmarking
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Entrepreneurship, Business Valuation, Market Analysis, Competitive Analysis, Entrepreneurial Finance, Presentations, Fundraising, Strategic Decision-Making, Stakeholder Engagement, Strategic Thinking, Financial Management, Decision Making, Negotiation, Investments, Financial Analysis, Innovation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Sales Presentation, Presentations, Sales Presentations, Canva (Software), Multimedia, Marketing Design, Design, Marketing Materials, Graphic Design
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Meta Ads Manager, Target Audience, Paid media, Facebook, Online Advertising, Advertising Campaigns, Performance marketing, Digital Advertising, Advertising, Marketing, Payment Processing, Payment Systems, Social Media
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Meta Ads Manager, Facebook, Product Promotion, Inventory Management System, Social Media Management, User Accounts, Account Management, Social Media, Online Advertising, Promotional Strategies, User Provisioning, Advertising, Marketing, Business Strategy
Intermediate · Guided Project · Less Than 2 Hours