Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Alex Genadinik
Skills you'll gain: Surveys, Market Research, Survey Creation, User Feedback, Customer Insights, User Research, Research Methodologies, Customer experience improvement, Client Support, Interrigatories
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Team Building, Team Performance Management, Teamwork, Team Management, Drive Engagement, Creativity, Brainstorming, Team Leadership, Innovation, Collaboration, Trustworthiness, Employee Engagement, Internal Communications, Adaptability, Workflow Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Advertising Campaigns, Social Media Campaigns, Campaign Management, Online Advertising, Advertising, Digital Advertising, Promotions and Campaigns, Driving engagement, Social Media Marketing, Social Media, Process Improvement
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Email Marketing, Email Automation, Marketing Automation, Content Performance Analysis, Campaign Management, A/B Testing, Data-Driven Marketing, Data-Driven Decision-Making, Case Studies, Performance Analysis, Email Security, Marketing Analytics, Performance Metric, E-Commerce, Automation, Product Improvement, Disaster Recovery, Process Improvement and Optimization, Recruitment, Security Awareness
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Product Promotion, Social Media Management, Inventory Management, Inventory Management System, Product Assortment, Social Media, Promotional Strategies, Social Media Marketing, Marketing, Business Communication
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Target Market, Target Audience, Customer Analysis, Facebook, Data-Driven Marketing, Marketing Analytics, Customer Insights, Social Media Analytics, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Diagram Design, Persona Development, User Accounts, Strategic Thinking, Market Analysis, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Live Streaming, Driving engagement, Drive Engagement, Customer Engagement, Content Performance Analysis, Content Development and Management, Brand Loyalty, Content Strategy, Post-Production, Customer Relationship Building, Discussion Facilitation, Community Development, Content Scheduling, Photo/Video Production and Technology, Contingency Planning
Beginner · Course · 1 - 4 Weeks

AI CERTs
Skills you'll gain: Responsible AI, Market Opportunities, Sales Strategy, Sales Enablement, Customer Relationship Management, Sales Management, Customer Relationship Management (CRM) Software, Forecasting, Sales Development, AI Personalization, New Business Development, Sales, Sales Process, Sales Pipelines, Personalized Campaigns, B2B Sales, Sales Presentation, Artificial Intelligence and Machine Learning (AI/ML), Generative AI Agents, Generative AI
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Online Advertising, Digital Advertising, Advertising Campaigns, Data-Driven Marketing, Social Media Analytics, Social Media Management, Advertising, Paid media, Social Media Marketing, Social Media Campaigns
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Strategic Prioritization, Supplier Risk Management, Prioritization, Risk Mitigation, Supplier Performance Management, Risk Analysis, Generative AI Agents, Market Intelligence, Market Research, Decision Making, Supplier Quality Management, Data-Driven Decision-Making, Cost Benefit Analysis, Operating Cost, Analysis, Corporate Sustainability, Financial Modeling
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Social Media Content, Copywriting, Social Media Strategy, Social Media, Content Scheduling, Social Media Marketing, Paid media, Content Strategy, Brand Strategy, Digital Advertising
Intermediate · Course · 1 - 4 Weeks