Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Alex Genadinik
Skills you'll gain: Shipping and Receiving, Order Management, Product Automation, Reverse Logistics, Logistics Management, Retail Sales, Product Assortment, Order Fulfillment, Inventory Control, Automation, Supplier Management, Business Risk Management, Product Strategy, E-Commerce, AI Enablement, Profit and Loss (P&L) Management, Competitive Analysis
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Facebook, Meta Ads Manager, Conversion Funnel Analysis, Online Advertising, Web Analytics, Digital Advertising, User Accounts
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Copywriting, Persuasive Communication, Writing, Business Writing, Marketing Materials, Content Creation, Content Marketing, Value Propositions, Social Media Content, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Scheduling, Hootsuite, Pinterest, Social Media Management, Instagram, Facebook, Scheduling, Social Media, Social Media Content, Digital Marketing Tools, Social Media Marketing, Planning, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Glasgow
Skills you'll gain: Strategic Leadership, Business Leadership, Leadership Development, Organizational Leadership, Leadership, Leadership and Management, Strategic Thinking, Business Transformation, Strategic Decision-Making, Organizational Change, Innovation, Market Research, Corporate Strategy, Competitive Analysis, Business Strategy, Digital Transformation, Business, Business Management, Business Planning, Growth Strategies
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Content Scheduling, Social Media Content, Social Media, Social Media Marketing, Social Media Management, Content Creation, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: User Research, UI/UX Research, User Experience, User Experience Design, Design Research, Logo Design, User Interface and User Experience (UI/UX) Design, User Centered Design, Persona (User Experience), Wireframing, UI/UX Strategy, Prototyping, Persona Development, Graphic and Visual Design, Application Design
Beginner · Course · 1 - 3 Months

Skills you'll gain: Drive Engagement, Driving engagement, Social Media Marketing, Social Media, Social Media Management, Customer Engagement, Social Media Content, Social Media Strategy, Growth Strategies, Marketing Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media, Live Streaming, Driving engagement, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Digital Transformation, Business Transformation, Data Strategy, Innovation, Technology Strategies, Organizational Strategy, Culture Transformation, Organizational Leadership, Organizational Change, Customer experience improvement, Cross-Channel Marketing, Customer experience strategy (CX), Process Analysis, Business Process, Initiative and Leadership, Customer Engagement, Strategic Partnership, Emerging Technologies
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Entrepreneurship, Business Valuation, Entrepreneurial Finance, Fundraising, Innovation, Presentations, Financial Management, Oral Expression, Competitive Analysis, Business Strategy, Financial Analysis, Strategic Partnership, Investments, Market Analysis, Strategic Thinking, Negotiation, Business Metrics, Market Trend
Beginner · Course · 1 - 3 Months

Goldman Sachs
Skills you'll gain: Competitive Analysis, Value Propositions, Customer Analysis, Target Market, Business Strategy, Business Development, Competitive Intelligence, Strategic Marketing, Market Research, Consumer Behaviour, Customer Insights, Target Audience, Growth Strategies, Marketing, Market Analysis
Mixed · Course · 1 - 4 Weeks