Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Illinois Urbana-Champaign
Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Responsiveness, Culture, Branding, Cultural Diversity, Intercultural Competence, Cultural Sensitivity, Global Marketing, Stakeholder Management, Stakeholder Analysis, Stakeholder Engagement, Stakeholder Communications, Consumer Behaviour, Decision Making, Case Studies
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Search Engine Optimization, Content Optimization, Web Analytics, Google Analytics, Content Performance Analysis, Generative Engine Optimization (GEO), Conversion Funnel Analysis, Dashboard Creation, Keyword Research, Marketing Analytics, Content Strategy, Content Creation, Key Performance Indicators (KPIs), Performance Metric, Ad Hoc Analysis, Variance Analysis, User Flows, Statistical Analysis, Quality Assessment, Corrective and Preventive Action (CAPA)
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Responsible AI, Account Management, Content Management, Microsoft Copilot, Account Strategy, Microsoft 365, Project Management, File Management, Document Management, Strategic Thinking, Process Development, Process Optimization, Content Development and Management, Information Management, Process Improvement, Business Process, AI Enablement, AI Integrations
Advanced · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Email Automation, Email Marketing, Target Audience, Copywriting, Marketing Automation, Journey Mapping, Campaign Management, Automation, HubSpot CRM, Campaign Planning, Proofreading, Workflow Management, Marketing Communications, Content Creation, Writing, Editing, Stakeholder Communications
Intermediate · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: HubSpot CRM, Data Visualization, Data Storytelling, Sales Pipelines, Lead Generation, Customer Relationship Management (CRM) Software, Sales Management, Sales Strategy, Sales Enablement, Dashboard, Sales Process, Customer Relationship Management, Data-Driven Decision-Making, Sales, Customer experience improvement, Customer Success Management, Customer Service, Business Reporting, Performance Metric, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Meta Ads Manager, Online Advertising, Contextual Advertising, Social Media Marketing, Target Audience, Web Analytics
Beginner · Guided Project · Less Than 2 Hours
University of Pennsylvania
Skills you'll gain: Demography, Social Studies, International Finance, International Relations, Political Sciences, Market Trend, Socioeconomics, Trend Analysis, Economics, Policy, and Social Studies, World History, Social Sciences, Global Marketing, Cultural Diversity, Economic Development, Sociology, Consumer Behaviour, Financial Systems, Economics, Business Economics, Market Opportunities
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Meta Ads Manager, Facebook, Product Promotion, Inventory Management System, Social Media Management, User Accounts, Account Management, Social Media, Online Advertising, Promotional Strategies, User Provisioning, Advertising, Marketing, Business Strategy
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: TikTok, Content Scheduling, Social Media Content, Content Strategy, Content Development and Management, Calendar Management, Workflow Management, Content Creation, Content Management, Social Media Management, Scheduling, Market Opportunities
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Planning, Market Analysis, Business Analysis Tools, Organizational Strategy, Strategic Decision-Making, Market Dynamics, Communication
Beginner · Course · 1 - 4 Weeks

University of Huddersfield
Skills you'll gain: Business Strategy, Business Strategies, Strategic Thinking, Organizational Strategy, Corporate Strategy, Strategic Decision-Making, Business Planning, Competitive Analysis, Business Management, Market Analysis, Critical Thinking and Problem Solving, Business Analysis, Risk Analysis, Business Process Improvement, Analysis, Case Studies
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Collaborative Software, Data Sharing, Organizational Skills, Collaboration, User Accounts, Telecommuting, Teamwork, Graphic Design, Team Collaboration, Productivity, Content Marketing, Business Communication, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours