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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • U

    University of Illinois Urbana-Champaign

    Éthique, culture et perspectives mondiales

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Responsiveness, Culture, Branding, Cultural Diversity, Intercultural Competence, Cultural Sensitivity, Global Marketing, Stakeholder Management, Stakeholder Analysis, Stakeholder Engagement, Stakeholder Communications, Consumer Behaviour, Decision Making, Case Studies

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    AI Traffic Analysis and Optimization

    Skills you'll gain: Search Engine Optimization, Content Optimization, Web Analytics, Google Analytics, Content Performance Analysis, Generative Engine Optimization (GEO), Conversion Funnel Analysis, Dashboard Creation, Keyword Research, Marketing Analytics, Content Strategy, Content Creation, Key Performance Indicators (KPIs), Performance Metric, Ad Hoc Analysis, Variance Analysis, User Flows, Statistical Analysis, Quality Assessment, Corrective and Preventive Action (CAPA)

    Intermediate · Course · 3 - 6 Months

  • M

    Microsoft

    Strategic PM using GenAI for Account Managers

    Skills you'll gain: Responsible AI, Account Management, Content Management, Microsoft Copilot, Account Strategy, Microsoft 365, Project Management, File Management, Document Management, Strategic Thinking, Process Development, Process Optimization, Content Development and Management, Information Management, Process Improvement, Business Process, AI Enablement, AI Integrations

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Automate Emails Fast

    Skills you'll gain: Email Automation, Email Marketing, Target Audience, Copywriting, Marketing Automation, Journey Mapping, Campaign Management, Automation, HubSpot CRM, Campaign Planning, Proofreading, Workflow Management, Marketing Communications, Content Creation, Writing, Editing, Stakeholder Communications

    Intermediate · Course · 1 - 4 Weeks

  • H

    HubSpot Academy

    Informes de ventas con HubSpot

    Skills you'll gain: HubSpot CRM, Data Visualization, Data Storytelling, Sales Pipelines, Lead Generation, Customer Relationship Management (CRM) Software, Sales Management, Sales Strategy, Sales Enablement, Dashboard, Sales Process, Customer Relationship Management, Data-Driven Decision-Making, Sales, Customer experience improvement, Customer Success Management, Customer Service, Business Reporting, Performance Metric, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment configurer un pixel Facebook

    Skills you'll gain: Facebook, Meta Ads Manager, Online Advertising, Contextual Advertising, Social Media Marketing, Target Audience, Web Analytics

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Pennsylvania

    비즈니스와 사회의 글로벌 트렌드

    Skills you'll gain: Demography, Social Studies, International Finance, International Relations, Political Sciences, Market Trend, Socioeconomics, Trend Analysis, Economics, Policy, and Social Studies, World History, Social Sciences, Global Marketing, Cultural Diversity, Economic Development, Sociology, Consumer Behaviour, Financial Systems, Economics, Business Economics, Market Opportunities

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Lier des comptes Facebook Ads à Facebook Business Manager

    Skills you'll gain: Meta Ads Manager, Facebook, Product Promotion, Inventory Management System, Social Media Management, User Accounts, Account Management, Social Media, Online Advertising, Promotional Strategies, User Provisioning, Advertising, Marketing, Business Strategy

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    TikTok Planning: Manage Content Like a Pro

    Skills you'll gain: TikTok, Content Scheduling, Social Media Content, Content Strategy, Content Development and Management, Calendar Management, Workflow Management, Content Creation, Content Management, Social Media Management, Scheduling, Market Opportunities

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Grundlagen der Geschäftsstrategie

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Planning, Market Analysis, Business Analysis Tools, Organizational Strategy, Strategic Decision-Making, Market Dynamics, Communication

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Huddersfield

    Strategic Management Foundations & Capabilities

    Skills you'll gain: Business Strategy, Business Strategies, Strategic Thinking, Organizational Strategy, Corporate Strategy, Strategic Decision-Making, Business Planning, Competitive Analysis, Business Management, Market Analysis, Critical Thinking and Problem Solving, Business Analysis, Risk Analysis, Business Process Improvement, Analysis, Case Studies

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Mural para principiantes

    Skills you'll gain: Collaborative Software, Data Sharing, Organizational Skills, Collaboration, User Accounts, Telecommuting, Teamwork, Graphic Design, Team Collaboration, Productivity, Content Marketing, Business Communication, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing courses

  • Éthique, culture et perspectives mondiales: University of Illinois Urbana-Champaign
  • AI Traffic Analysis and Optimization : Coursera
  • Strategic PM using GenAI for Account Managers: Microsoft
  • Automate Emails Fast: Coursera
  • Informes de ventas con HubSpot: HubSpot Academy
  • Comment configurer un pixel Facebook: Coursera
  • 비즈니스와 사회의 글로벌 트렌드: University of Pennsylvania
  • Lier des comptes Facebook Ads à Facebook Business Manager: Coursera
  • TikTok Planning: Manage Content Like a Pro: Coursera
  • Grundlagen der Geschäftsstrategie: University of Virginia

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