Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.
STARWEAVER
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Search Engine Marketing, Google Analytics, Digital Marketing, Web Analytics, Competitive Analysis, Content Strategy, WordPress, Web Content, Marketing, Content Creation, ChatGPT, Earned Media, Auditing, Technical Communication, Core Data (Software)
Intermediate · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Applicant Tracking Systems, Go To Market Strategy, Product Marketing, Marketing Operations, Campaign Management, Oral Expression, Marketing, Business Metrics, Professional Development, LinkedIn, Marketing Management, Verbal Communication Skills, Professionalism, Interviewing Skills, Digital Marketing Campaigns, Keyword Research, Job Analysis, Content Optimization, Storytelling, Performance Measurement
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Web Analytics, Conversion Funnel Analysis, Google Analytics, Performance Measurement, Content Optimization, Analytics, Performance Analysis, Data-Driven Marketing, Lead Generation, Digital Marketing, Hypertext Markup Language (HTML), Marketing Analytics, Performance Testing, Marketing Strategies, Marketing, Test Planning, Data-Driven Decision-Making, Growth Strategies
Mixed · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Stakeholder Communications, Cross-Functional Team Leadership, Data-Driven Marketing, Marketing
Intermediate · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Operations Management, Balance Sheet, Process Analysis, Operations, Business Operations, Operational Efficiency, Financial Statement Analysis, Process Improvement, Financial Statements, Customer Analysis, Financial Accounting, Capital Budgeting, Branding, Financial Modeling, Financial Analysis, Brand Strategy, Marketing, Analysis, Case Studies, Business Analysis
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Media Planning, Digital Advertising, Media Strategy, Advertising Campaigns, Digital Media Strategy, Online Advertising, Paid media, Target Audience, Advertising, Media and Communications, Campaign Planning, Digital Marketing, Marketing Channel, Cross-Channel Marketing, Performance marketing, Digital Marketing Campaigns, Marketing Effectiveness, Marketing, Planning, Decision Making
Mixed · Course · 1 - 4 Weeks

Sage Publications
Skills you'll gain: B2B Sales, Sales Strategy, Consumer Behaviour, Sales, Sales Management, Business Marketing, General Sales Practices, Selling Techniques, Marketing Channel, Brand Loyalty, Sales Process, Marketing Strategies, Marketing, Customer Analysis, Sales Enablement, Specialized Sales, Cross-Channel Marketing, Marketing Effectiveness, Business-To-Consumer, Sales Support
Beginner · Course · 1 - 3 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Entrepreneurship, Management Accounting, People Management, Business Management, Human Resources Management and Planning, Marketing, People Development, Accounting, Staff Management, Marketing Strategies, Value Propositions, Financial Management, Customer experience improvement, Financial Analysis, Innovation, Finance, Business Strategy, Recruitment, Persona (User Experience)
Mixed · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Search Engine Optimization, Content Optimization, Web Analytics and SEO, Keyword Research, Content Development and Management, Content Strategy, Competitive Analysis, Web Content, Content Performance Analysis, Performance Measurement, Marketing, A/B Testing, Campaign Management, Key Performance Indicators (KPIs), Client Services, Content Marketing, Web Analytics, Forecasting, Performance Reporting, Expectation Management
Intermediate · Course · 1 - 4 Weeks

Sage Publications
Skills you'll gain: Business Ethics, Sustainable Business, Sustainable Development, Corporate Sustainability, Sustainable Systems, Sustainability Reporting, Ethical Standards And Conduct, Sustainability Standards, Leadership Studies, Organizational Strategy, Supply Chain Planning, Corporate Strategy, Strategic Planning, Operations Management, Culture Transformation, Global Marketing, Strategic Leadership, Supply Chain, Marketing, Social Determinants Of Health
Intermediate · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Surveys, Survey Creation, Market Research, Business Research, Consumer Behaviour, Data Analysis, Marketing, Marketing Psychology, Research Methodologies, Data Collection, Marketing Strategies, Research Design, Target Market, Customer Insights, Customer Analysis, Decision Making, Psychology
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Brochures, Microsoft Word, Promotional Materials, Marketing Materials, Layout Design, Marketing Design, Graphic Design, Microsoft Office, Typography, Graphic and Visual Design, Microsoft Project, Image Quality, Design, Creative Design, Marketing, Design Elements And Principles, Digital Marketing Campaigns, Digital Content, Digital Marketing, Business
Mixed · Course · 1 - 4 Weeks