Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Skills you'll gain: Microsoft Power Automate/Flow, Email Automation, Workflow Management, Data Sharing, Product Testing, Document Management, Business Process Automation, Microsoft 365
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Gmail, Authorization (Computing), Google Workspace, Email Security, Data Governance, Cloud Security, Identity and Access Management, Document Management, Data Management, File Management, Enterprise Application Management, User Provisioning, Data Security, Security Assertion Markup Language (SAML), Single Sign-On (SSO), Email Marketing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Unit Testing, Code Review, Software Development Tools, Test Automation, Software Documentation, Maintainability, Web Applications, Application Development, Generative AI, Software Development, Jest (JavaScript Testing Framework), Javascript, ChatGPT, GitHub
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Search Engine Optimization, Blogs, Keyword Research, Web Analytics and SEO, Web Content, Content Development and Management, Content Creation, Content Strategy, AI Enablement, Editing, Generative AI, Writing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media Strategy, Social Media, Social Media Marketing, Social Media Content, Marketing Materials, Graphic and Visual Design Software, Graphic Design, Content Creation, Advertising Campaigns
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Cloud Management, Google Cloud Platform, Site Reliability Engineering, Cost Management, Cloud Computing, Cloud Infrastructure, Cloud Computing Architecture, DevOps, Operational Excellence, Governance, Resource Allocation, Corporate Sustainability, System Monitoring, Customer Support
Beginner · Course · 1 - 3 Months

Board Infinity
Skills you'll gain: Google Analytics, Marketing Analytics, Web Analytics, Marketing Effectiveness, Campaign Management, Digital Marketing, Target Audience, Customer Insights, Analytics, Performance Analysis, A/B Testing, Dashboard, Performance Metric, Content Strategy
Beginner · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Target Market, Strategic Marketing, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Growth Strategies, Market Analysis, Marketing Psychology, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Precision Medicine, Clinical Trials, Data Analysis, Data-Driven Decision-Making, Analytics, Data Science, Strategic Decision-Making, Root Cause Analysis, Random Forest Algorithm, Treatment Planning, Personalized Service, A/B Testing, Machine Learning, Online Advertising
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Copywriting, ChatGPT, Lead Generation, Social Media Content, Digital Publishing, Sales Process, Web Content, Sales Development, Marketing Materials, Content Creation, Digital Content, Advertising, Email Marketing, Prompt Engineering, Entrepreneurship, Persona Development
Beginner · Course · 1 - 4 Weeks
Kennesaw State University
Skills you'll gain: Social Impact, Corporate Sustainability, Sustainable Development, Business Ethics, Environmental Issue, Sustainability Standards, Consumer Behaviour, Marketing Psychology, Marketing, Innovation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Target Audience, Customer Insights, Online Advertising, Advertising Campaigns, Digital Advertising, Customer Analysis, Advertising, Market Opportunities, Business Metrics, Content Performance Analysis, Data Import/Export
Beginner · Guided Project · Less Than 2 Hours