• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • Status: Preview
    Preview
    R

    Red Hat

    Python Programming with Red Hat

    Skills you'll gain: Object Oriented Programming (OOP), File I/O, JSON, Python Programming, Debugging, Object Oriented Design, Data Structures, Red Hat Enterprise Linux, Programming Principles, Statistical Programming, Web Development, Program Development, Scripting, Integrated Development Environments, Development Environment, Software Installation

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Minnesota State University, Mankato

    Brand Positioning and Strategy

    Skills you'll gain: Competitive Analysis, Brand Strategy, Brand Marketing, Target Audience, Branding, Brand Awareness, Brand Management, Target Market, Brand Loyalty, Strategic Marketing, Market Analysis, Marketing Strategies, Value Propositions, Strategic Communication, Marketing, Marketing Strategy and Techniques, Marketing Planning, Gap Analysis, Strategic Decision-Making, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Building with OpenAI API

    Skills you'll gain: Prompt Engineering, OpenAI API, Token Optimization, LangChain, ChatGPT, Multimodal Prompts, Prompt Patterns, OpenAI, Generative AI, No-Code Development, LLM Application, AI powered creativity, Generative Model Architectures, Microsoft Power Platform, Application Programming Interface (API), Large Language Modeling, AI Workflows, Email Automation, Application Development, JSON

    3.6
    Rating, 3.6 out of 5 stars
    ·
    7 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Branding for Differential Advantage with Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Loyalty, Value Propositions, Product Lining, Promotional Strategies, Competitive Analysis, Cost Reduction

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI Systems Reliability & Security

    Skills you'll gain: Model Deployment, Multi-Cloud, Cloud Security, AI Security, MLOps (Machine Learning Operations), DevSecOps, Cloud Management, Security Architecture Review, Microservices, Site Reliability Engineering, Security Controls, CI/CD, System Monitoring, Infrastructure as Code (IaC), Compliance Management, Automation, Kubernetes, Docker (Software), Incident Management, Performance Analysis

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Créer du contenu pour les réseaux sociaux avec Piktochart

    Skills you'll gain: Instagram, Social Media Content, LinkedIn, Social Media, Facebook, Content Creation, Social Media Marketing, User Accounts, Graphic Design, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Introduction to Strategy

    Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Decision Making, Corporate Strategy, Market Analysis, Analysis, Continuous Monitoring, Market Dynamics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    REST Assured - Mastering API Testing

    Skills you'll gain: API Testing, Cucumber (Software), Behavior-Driven Development, JSON, Gherkin (Scripting Language), Restful API, Application Programming Interface (API), Test Tools, Test Case, Test Planning, Software Testing, Test Engineering, Security Testing, Test Script Development, Code Coverage, Test Data, Test Automation, Apache Maven, Authentications, Development Environment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    Salesforce Certified AI Associate Certification

    Skills you'll gain: Salesforce Development, Salesforce, Data Ethics, Artificial Intelligence, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, AI literacy, AI Security, Data Quality, AI Integrations, Predictive Modeling, Customer Relationship Management (CRM) Software, Data Management, Product Automation

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Sourcing and Screening Applicants

    Skills you'll gain: Talent Pipelining, Talent Recruitment, Full Cycle Recruitment, Talent Sourcing, Recruitment, Talent Acquisition, Recruitment Strategies, Strategic Sourcing, Professional Networking, Interviewing Skills, Presentations, Market Research

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Sales Reporting with HubSpot

    Skills you'll gain: Data Visualization, HubSpot CRM, Dashboard, Business Reporting, Customer Relationship Management (CRM) Software, Customer Relationship Management, Content Performance Analysis, Performance Reporting, Forecasting, Sales Enablement, Sales Process, Performance Metric, Sales, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Customer Service, Customer Data Management, Customer Success Management, Customer Engagement, Goal Setting

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI for Professional Writing

    Skills you'll gain: Prompt Engineering, Content Optimization, Writing and Editing, AI Workflows, Content Creation, Business Writing, Blogs, Search Engine Optimization, Productivity, AI Personalization, Generative AI Agents, AI Enablement, Artificial Intelligence, Content Strategy, Proofreading, Artificial Intelligence and Machine Learning (AI/ML), Editing

    Intermediate · Course · 1 - 3 Months

1…255256257…420

In summary, here are 10 of our most popular marketing automation courses

  • Python Programming with Red Hat: Red Hat
  • Brand Positioning and Strategy: Minnesota State University, Mankato
  • Building with OpenAI API: Packt
  • Branding for Differential Advantage with Jagdish Sheth: Kennesaw State University
  • AI Systems Reliability & Security: Coursera
  • Créer du contenu pour les réseaux sociaux avec Piktochart: Coursera
  • Introduction to Strategy: Fundação Instituto de Administração
  • REST Assured - Mastering API Testing: EDUCBA
  • Salesforce Certified AI Associate Certification: Packt
  • Sourcing and Screening Applicants : Automatic Data Processing, Inc. (ADP)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok