Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.
Madecraft
Skills you'll gain: Business Modeling, User Feedback, Ideation, Entrepreneurship, Market Analysis, Lean Methodologies, User Research, Data-Driven Decision-Making, Market Opportunities, Brainstorming, Business Strategy, Customer Insights, Business Planning, New Business Development, Market Research, Team Building, Business Development, Go To Market Strategy, Performance Measurement, Fundraising
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Financial Market, Risk Mitigation, Cash Management, Financial Systems, Market Liquidity, Risk Management, Securities (Finance), Cash Flows, International Finance, Banking, Investment Banking, Financial Policy, Bidding, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Slack (Software), Internal Communications, Organizational Structure, Stakeholder Communications, Communication Planning, Organizational Effectiveness, Google Workspace, Collaborative Software, Team Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Commercial Banking, Banking, Retail Banking, Banking Services, Financial Inclusion, Commercial Lending, Bank Regulations, Customer Relationship Building, Customer Analysis, Consumer Lending, Financial Regulation, Customer Relationship Management, Financial Services, Financial Industry Regulatory Authorities, Case Studies, Customer Complaint Resolution, Competitive Analysis, Relationship Management, Regulatory Compliance, Technology Strategies
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Technical Analysis, Financial Trading, Financial Market, Market Trend, Market Data, Risk Management, Market Dynamics, Risk Analysis, Financial Analysis, Market Analysis, Risk Control, Trend Analysis, Order Entry, Order Management
Mixed · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Media and Communications, Augmented and Virtual Reality (AR/VR), Revenue Management, Innovation, Brand Management, Content Strategy, Augmented Reality, New Product Development, Digital Transformation, Storytelling, Marketing Strategy and Techniques, Trend Analysis, Sustainability Reporting, People Analytics, Metadata Management, Game Theory, Digital Design, Artificial Intelligence, Open Source Technology, 3D Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Campaign Management, Personalized Campaigns, Editing, Content Creation, Writing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Responsible AI, AI Personalization, Data Ethics, Personally Identifiable Information, Information Privacy, Persona (User Experience), User Research, Multimodal Prompts, AI literacy, Persona Development, User Experience Design, Artificial Intelligence, Human Centered Design, Ethical Standards And Conduct, User Centered Design
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Responsive Web Design, Web Content, Search Engine Optimization, Web Content Accessibility Guidelines, Web Design, HTML and CSS, Hypertext Markup Language (HTML), Web Design and Development, Web Development, Javascript, Frontend Performance
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Search Engine Optimization, Case Studies, Process Improvement and Optimization, Strategic Planning, Web Analytics and SEO, Competitive Analysis, Content Optimization, Goal Setting, Business Strategy, Marketing Effectiveness, Web Analytics, Data-Driven Marketing, Analysis, Analytics
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Content Scheduling, Facebook, Content Development and Management, Content Strategy, Social Media Content, Content Creation, Social Media Management, Drive Engagement, Driving engagement, Content Management, Calendar Management, Social Media, Digital Marketing Tools, Productivity Software, Google Workspace, Content Performance Analysis, Workflow Management, Customer Engagement, Live Streaming
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Competitive Intelligence, Keyword Research, Performance Analysis, Market Intelligence, Market Analysis, Web Analytics, Auditing, Gap Analysis, Issue Tracking
Beginner · Course · 1 - 4 Weeks