• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    CPC & Keyword Research

    Skills you'll gain: Pay Per Click Advertising, Google Ads, Keyword Research, Advertising Campaigns, Search Engine Marketing, Marketing Budgets, Online Advertising, Campaign Planning, Data-Driven Marketing, Paid media, Digital Marketing Tools, Campaign Management, Advertising, Digital Advertising, Marketing Planning, Digital Marketing Campaigns, Data-Driven Decision-Making, Sales Presentation, Budgeting, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Shopify eCommerce Ads Masterclass: Targeting & Production

    Skills you'll gain: Campaign Management, Copywriting, Target Audience, Campaign Planning, Persona Development, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Target Market, Customer Insights, Online Advertising, Advertising, Conversion Funnel Analysis, Digital Advertising, Performance marketing, Content Performance Analysis, Content Creation, Marketing Budgets, Video Production

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    D

    Duke University

    End to End LLMs with Azure

    Skills you'll gain: Retrieval-Augmented Generation, LLM Application, Model Deployment, Microsoft Azure, OpenAI API, Large Language Modeling, OpenAI, Application Deployment, Embeddings, Application Programming Interface (API)

    2.5
    Rating, 2.5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Maximum Performance and Technology in Sports

    Skills you'll gain: Data Presentation, Data Literacy, Matplotlib, Data Synthesis, Probability Distribution, Data Processing, Probability & Statistics, Data Integration, Performance Analysis, Statistical Analysis, LLM Application, Probability, Applied Machine Learning, Analysis, Descriptive Analytics, Reinforcement Learning, Business Analytics, Statistical Methods, Data Collection, Machine Learning

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Créer du contenu pour les réseaux sociaux avec Piktochart

    Skills you'll gain: Instagram, Social Media Content, LinkedIn, Social Media, Facebook, Content Creation, Social Media Marketing, User Accounts, Graphic Design, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    TikTok Monetization: Collaborate with Brands

    Skills you'll gain: TikTok, Product Promotion, Content Strategy, Social Media Content, Direct Selling, Strategic Partnership, Revenue Management, Market Opportunities, Brand Marketing, Live Streaming

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Introduction to Strategy

    Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Decision Making, Corporate Strategy, Market Analysis, Analysis, Continuous Monitoring, Market Dynamics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    B

    Board Infinity

    xUnit

    Skills you'll gain: Unit Testing, Continuous Integration, Software Testing, Test Case, .NET Framework, CI/CD, Development Testing, Test Data, Test Automation, Development Environment, Continuous Deployment

    3.5
    Rating, 3.5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    REST Assured - Mastering API Testing

    Skills you'll gain: API Testing, Cucumber (Software), Behavior-Driven Development, JSON, Gherkin (Scripting Language), Restful API, Application Programming Interface (API), Test Tools, Test Case, Test Planning, Software Testing, Test Engineering, Security Testing, Test Script Development, Code Coverage, Test Data, Test Automation, Apache Maven, Authentications, Development Environment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    SEO Foundations: Analyze, Optimize & Grow

    Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Strategic Marketing, Digital Marketing, Marketing Effectiveness, Content Optimization, Customer Insights, Branding, Advertising, Brand Strategy, Customer Relationship Building, Goal Setting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    PL-400: Training for Power Platform Developer Exam

    Skills you'll gain: Application Lifecycle Management, Power Apps Component Framework, Microsoft Power Platform, Power Platform Architecture & Technical Design, Azure DevOps Pipelines, Software Development Life Cycle, Microsoft Power Automate/Flow, Azure DevOps, Power Platform CLI, Application Development, Microsoft Development Tools, DevOps, Enterprise Application Management, Application Deployment, Database Design, Email Automation, Data Modeling, Database Development, Microsoft Copilot, Power BI

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI for Professional Writing

    Skills you'll gain: Prompt Engineering, Content Optimization, Writing and Editing, AI Workflows, Content Creation, Business Writing, Blogs, Search Engine Optimization, Productivity, AI Personalization, Generative AI Agents, AI Enablement, Artificial Intelligence, Content Strategy, Proofreading, Artificial Intelligence and Machine Learning (AI/ML), Editing

    Intermediate · Course · 1 - 3 Months

1…265266267…420

In summary, here are 10 of our most popular marketing automation courses

  • CPC & Keyword Research: Coursera
  • Shopify eCommerce Ads Masterclass: Targeting & Production: Skillshare
  • End to End LLMs with Azure: Duke University
  • Maximum Performance and Technology in Sports: Real Madrid Graduate School Universidad Europea
  • Créer du contenu pour les réseaux sociaux avec Piktochart: Coursera
  • TikTok Monetization: Collaborate with Brands: Coursera
  • Introduction to Strategy: Fundação Instituto de Administração
  • xUnit: Board Infinity
  • REST Assured - Mastering API Testing: EDUCBA
  • SEO Foundations: Analyze, Optimize & Grow: EDUCBA

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok