Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Vanderbilt University
Skills you'll gain: Generative AI Agents, Agentic Workflows, AI Orchestration, LLM Application, OpenAI API, Java Programming, Java, AI Workflows, Agentic systems, Generative AI, Prompt Patterns, Prompt Engineering, AI Integrations, Persona (User Experience), Document Management, Secure Coding, Business Logic, Software Design Documents, Plan Execution, Software Design Patterns
★ 4.3 (10) · Intermediate · Course · 1 - 3 Months

Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Facebook, Calendar Management, Social Media, Content Creation, Social Media Marketing, Driving engagement, Content Development and Management, Digital Publishing, Marketing, Graphic Design, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Board Infinity
Skills you'll gain: VMware vSAN, vSphere Networking and Storage, vCenter Server, NSX-T Network Virtualization, Virtual Networking, vCenter Server Management, Google Cloud Platform, Cloud Computing, Virtualization and Virtual Machines, Cloud Computing Architecture, Cloud-Based Integration, Server Administration, Network Security
★ 4.6 (13) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Management, Growth Strategies, Strategic Leadership, Customer Relationship Management (CRM) Software, Sales Strategy, Business Leadership, Customer Relationship Management, Drive Engagement, Leadership Development, Sales Process, Team Motivation, Business Strategy, Leadership, Plan Execution, Team Performance Management, Organizational Effectiveness, Strategic Decision-Making, Customer experience strategy (CX), Team Management, Growth Mindedness
Advanced · Course · 1 - 3 Months

Coursera
Skills you'll gain: Data-Driven Marketing, Conversion Funnel Analysis, Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Digital Marketing Campaigns, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, System Testing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, E-Commerce, Sales Management, Marketing, Social Media Management, Social Media Marketing, Social Media
Beginner · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: User Story, Persona (User Experience), Agile Product Development, Design Thinking, Agile Methodology, Product Development, Team Oriented, User Research, Persona Development, Usability Testing, User Feedback, User Centered Design, Value Propositions, Innovation, Interviewing Skills
Beginner · Course · 1 - 4 Weeks

Pragmatic AI Labs
Skills you'll gain: Prompt Engineering, Hugging Face, Agentic Workflows, Generative AI Agents
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Hootsuite, Content Scheduling, Social Media Analytics, Digital Marketing Tools, Content Performance Analysis, Social Media Content, Social Media Marketing, Social Media Management, Social Media, Digital Marketing, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Performance Analysis, Social Media Strategy, Content Development and Management, Social Media, Content Marketing, Customer Insights, Social Media Management, Social Media Marketing, Data-Driven Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Workforce Development, Professional Networking, Computer Science, Professional Development, Academic Advising, Technology Strategies, Recruitment, Adaptability, Information Technology, Branding
★ 3.8 (6) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Cloud Development, Development Environment, Google Cloud Platform, Cloud Computing, Infrastructure As A Service (IaaS), Software Development, Software Installation, Virtual Machines, Cloud Infrastructure, Remote Access Systems, Linux Servers, Verification And Validation, Package and Software Management
Beginner · Project · Less Than 2 Hours