• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • F

    Fundação Instituto de Administração

    Pesquisa de Mercado com Métodos Quantitativos

    Skills you'll gain: Quantitative Research, Survey Creation, Sampling (Statistics), Data Collection, Market Research, Data Analysis, Research Methodologies, Statistical Analysis, Data Quality, Sample Size Determination

    Beginner · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    IA en el Deporte: El Enfoque de un Club

    Skills you'll gain: Artificial Intelligence, Performance Analysis, Internet Of Things, Automation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Machine Learning, Personalized Service, Innovation, Deep Learning, Digital Transformation, Big Data, Analytical Skills, Predictive Analytics, Natural Language Processing, Health Technology, Ethical Standards And Conduct, Data Analysis, Data Security, User Experience

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

  • K

    Kennesaw State University

    Creating Global Brands with Jagdish Sheth

    Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Marketing, Brand Management, Brand Awareness, Diversity Marketing, Marketing, Benchmarking

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Sales Strategies and Techniques

    Skills you'll gain: Selling Techniques, Sales Strategy, Sales, Overcoming Objections, Closing (Sales), Sales Process, Customer Engagement, General Sales Practices, Solution Selling, Consultative Approaches, Customer Analysis, Data-Driven Decision-Making, Customer Relationship Building, Value Propositions, Competitive Analysis, Price Negotiation, Rapport Building

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • H

    HubSpot Academy

    Inbound Sales

    Skills you'll gain: Sales Presentation, Sales Presentations, Prospecting and Qualification, Persona Development, Sales Development, Sales Strategy, Sales Process, Sales, Sales Prospecting, General Sales Practices, Lead Generation, Customer Analysis, Presentations, Email Automation, Personalized Service, Needs Assessment, Prioritization, Customer Engagement

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Confluence Essentials: Pages, Navigation & Collaboration

    Skills you'll gain: Cross-Functional Collaboration, Taking Meeting Minutes, Maintainability, Project Documentation, Information Technology, Role-Based Access Control (RBAC), Technical Documentation, Collaborative Software, Knowledge Transfer, Accountability, Document Management, User Feedback, Authorization (Computing), Software Documentation, Information Architecture, Team Oriented, Meeting Facilitation, Data Integrity, IT Management, Communication

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Apprendre à tirer parti des idées de tweet sur Twitter

    Skills you'll gain: Social Media, Social Media Content, Social Media Marketing, Social Media Management, Product Promotion, Marketing, Product Marketing, Content Scheduling, Branding, Business

    Beginner · Guided Project · Less Than 2 Hours

  • T

    The Hong Kong University of Science and Technology

    Learning HTML, CSS and JavaScript through Game Development

    Skills you'll gain: HTML and CSS, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), jQuery, Javascript and jQuery, Web Design and Development, Javascript, Web Development, Animations, Front-End Web Development, Animation and Game Design, Web Applications, Visualization (Computer Graphics), Computer Graphics, Code Reusability, Software Design Patterns

    Intermediate · Course · 1 - 3 Months

  • E

    Edureka

    Generative AI Essentials for Customer Service

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI Agents, Prompt Engineering Tools, Generative AI, ChatGPT, Self Service Technologies, Customer Service, AI Personalization, Content Performance Analysis, Customer Support, Customer Communications Management, Customer Inquiries, AI Workflows, Customer experience improvement, Customer and Client Support, Microsoft Copilot, Customer Insights, Knowledge Transfer, Customer Relationship Management

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Foundations of Complex Sales Success

    Skills you'll gain: Sales Pipelines, Sales Enablement, Sales, Sales Process, Sales Strategy, Consultative Selling, Customer Relationship Management (CRM) Software, Stakeholder Engagement, Value Propositions, Rapport Building, Stakeholder Management, Customer Relationship Management, Stakeholder Analysis, Data-Driven Decision-Making, Cross-Channel Marketing, Relationship Building, Communication Strategies, Personalized Service

    Intermediate · Course · 1 - 4 Weeks

  • M

    Microsoft

    Launch a Website to Azure with Azure App Service

    Skills you'll gain: Cloud Development, Microsoft Azure, Cloud Applications, Cloud Deployment, Cloud Hosting, Continuous Deployment, Application Deployment, Microsoft Development Tools, ASP.NET, Platform As A Service (PaaS), Development Environment, Containerization, Docker (Software), Web Applications, Microsoft Visual Studio, Integrated Development Environments, Scalability

    Intermediate · Course · 1 - 3 Months

  • E

    Edureka

    Applied Machine Learning with Python

    Skills you'll gain: Model Evaluation, Supervised Learning, Machine Learning Methods, AI Personalization, Classification Algorithms, Machine Learning, Model Training, Logistic Regression, Model Optimization, Data Analysis, Driving engagement, Persona (User Experience)

    Intermediate · Course · 1 - 4 Weeks

1…271272273…375

In summary, here are 10 of our most popular search engine marketing courses

  • Pesquisa de Mercado com Métodos Quantitativos: Fundação Instituto de Administração
  • IA en el Deporte: El Enfoque de un Club: Real Madrid Graduate School Universidad Europea
  • Creating Global Brands with Jagdish Sheth: Kennesaw State University
  • Sales Strategies and Techniques: Packt
  • Inbound Sales: HubSpot Academy
  • Confluence Essentials: Pages, Navigation & Collaboration: Coursera
  • Apprendre à tirer parti des idées de tweet sur Twitter: Coursera
  • Learning HTML, CSS and JavaScript through Game Development: The Hong Kong University of Science and Technology
  • Generative AI Essentials for Customer Service: Edureka
  • Foundations of Complex Sales Success: LearnQuest

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok