HubSpot Academy

Inbound Sales

This course is part of Strategic Customer Relationship Management & Sales Technique Specialization

Taught in English

Rachel Sheldon

Instructor: Rachel Sheldon

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

20 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • How to develop an inbound sales strategy that uses social selling

  • How to identify and connect with inbound leads using an outreach sequence

  • How to create a personalized sales presentation that answers your prospects’ questions and motivates them to move forward with buying

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

17 quizzes

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

20 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Strategic Customer Relationship Management & Sales Technique Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

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There are 5 modules in this course

In the first week you will be introduced to inbound sales and the importance of having an inbound sales strategy. You will also learn how to define and evaluate the buyer’s journey to optimize your sales strategy.

What's included

9 videos5 readings2 quizzes2 discussion prompts

This week you will take an in-depth look at the first phase of inbound sales, Identify. You will learn how to create a buyer persona for your ideal prospect. You will also learn how to identify and profile active buyers and prioritize these leads. You will complete the exercise Creating Your Ideal Customer Profile, which is the first part of the project you will turn in at the end of this course.

What's included

7 videos3 readings4 quizzes1 discussion prompt

In the third week you will focus on the second phase of the inbound sales strategy, Connect. You will explore how to identify different points of connection with your inbound sales leads and how to create an outreach sequence. You’ll also learn how to use technology to aid in your outreach process. You will complete the second part of your final project, Connecting with Leads through Email.

What's included

8 videos4 readings4 quizzes1 discussion prompt

This week you’ll dive into the Explore phase of inbound sales. You’ll learn how to use a qualification framework to identify a prospect’s challenges, goals, timeline, and more to determine if your product is a good fit for them. You’ll learn how to use these qualifications to motivate your prospect to take action in the sale. You’ll also complete the third exercise for your final project, Use a Qualification Framework to Move Prospects to Action.

What's included

7 videos7 readings5 quizzes2 discussion prompts

In the final week you will explore the final phase of the inbound sales strategy, Advise. You will learn how to create a personalized sales presentation that will motivate and help your buyer achieve their goals. You will end the week by completing your final project, consisting of the exercises you did through the previous weeks as well as creating an example of a personalized sales presentation.

What's included

8 videos7 readings2 quizzes1 peer review1 discussion prompt

Instructor

Rachel Sheldon
HubSpot Academy
8 Courses2,323 learners

Offered by

HubSpot Academy

Recommended if you're interested in Marketing

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